Social media is often a place people go to find services, including legal help. In 2024, the average person spent over two hours a day on social platforms, making them one of the most important places to connect with potential clients.
If you're still relying only on referrals, billboards, or brochures, you may be missing out. Social media allows personal injury lawyers to build trust, answer questions, and stay top-of-mind when someone needs legal help.
Here’s what you need to know about using social media effectively for your firm.
Which Social Platforms Should Personal Injury Lawyers Use?
Stick to the major platforms where your audience is most active:
- Facebook – Still a go-to platform for community engagement and firm updates.
- Instagram – Great for behind-the-scenes content, team introductions, and testimonials.
- LinkedIn – Perfect for sharing legal insights, professional milestones, and connecting with referral sources.
- YouTube – Ideal for FAQs, client stories, and short explainers.
- X (formerly Twitter) – Useful for sharing news, commentary, and staying part of legal conversations.
Use the same or very similar handle across platforms to make it easier for people to find you. If your first-choice handle isn’t available, pick a consistent variation and stick with it.
What Should You Post?
You don’t have to be a social media expert to start posting. Focus on helpful, genuine content that reflects your firm’s experience and approach.
Here are some ideas:
- Announcements about your firm
- Legal tips or quick explainers
- Answers to common client questions
- Commentary on local news or legal changes
- Testimonials or client success stories
- Highlights of community involvement
- Team introductions or achievements
Use different formats to keep things interesting:
- Image carousels
- Short videos
- Infographics
- Before/after case studies (without revealing sensitive info)
- GIFs or animations
The key is consistency and clarity. Even one or two thoughtful posts per week can make a difference over time.
Examples of Social Media Posts for Personal Injury Lawyers
Here are two quick examples to help you get started:
Sample Post for X (Twitter)
Injured in a car accident and not sure where to start? At [Firm Name], we’ve helped thousands of clients in Salt Lake City get the support they need. Call us today for a free consultation. #personalinjuryattorney #utahlaw #saltlakecitylaw
Sample Instagram Caption
Meet Jonathan Adams, a personal injury attorney serving Salt Lake City for over a decade. After graduating from [Law School], he joined the family firm to help clients recover from life-altering injuries.
Outside the office, you’ll find him volunteering with the local basketball club or speaking at [University].
#personalinjuryattorney #meettheteam #saltlakecitylawyer #caraccidentlawyer #injurylaw
A Basic Social Media Plan for Personal Injury Lawyers
A social media presence without direction doesn’t do much.
Here’s a simple plan to help you stay consistent and effective:
- Set Clear Goals: Decide what you want from your social media—whether it’s traffic to your site, more consultations, or more visibility in your local area.
- Know Your Audience: Think about the people you want to reach. What questions are they asking? What problems are they facing? Use social to show that you understand and can help.
- Stay On-Brand: Use consistent visuals and messaging across platforms. This builds trust and helps your firm feel familiar, no matter where someone finds you.
- Post Regularly: Stick to a posting schedule. You don’t need to post daily, but consistent activity helps keep you top-of-mind for potential clients.
- Time It Right: Aim to post early on weekdays, when people are more likely to scroll through their feeds. Avoid weekends if engagement tends to drop.
- Use Relevant Hashtags: Hashtags help the right people find your content. Try:
#personalinjuryattorney #caraccidentlawyer #[YourCity]lawyer #injurylaw #lawfirm - Engage With Followers: Reply to comments and messages, thank people for kind words, and be present. This builds trust and shows you’re paying attention.
Let Scorpion Help with Your Social Media
Managing social media while handling cases can be overwhelming. That’s where we come in. At Scorpion, we work closely with personal injury law firms to build and manage social media that helps attract real clients—not just likes.
Whether you’re starting from scratch or want to take things to the next level, we’ll help you create a strategy that reflects your firm’s strengths and connects with the people who need you most.
Want to talk social media for personal injury lawyers? Get in touch—we’re ready when you are.
