Back to Top
Login (661) 568-7711

The New “Near Me”:  How AI and Your Digital Presence Are Reshaping Homeowner Search 

On-Demand Webinar

As customers continue to evolve, home services business owners are left wondering how to keep up. Join us for a dynamic panel discussion on the current state of home services marketing, where you’ll learn tips and tricks to improve your advertising and marketing efforts, based on consumer expectations.

Discover the State of Home Services Marketing

Scorpion recently surveyed 2,000 home owners, and 1,000 business leaders to better understand what customers want and to see how business owners are meeting those always changing expectations. Based on the insights from the State of Home Services Marketing Report, industry experts will share their proven strategies for attracting and retaining customers in today's competitive landscape.

You’ll gain actionable insights into effective digital marketing tactics, traditional methods that still work, and emerging trends shaping the future of home services marketing.

  • Andrew Adams Director of Partnership Marketing, Scorpion
    Andrew Adams is the Director of Partnership Marketing at Scorpion, where he drives collaboration and marketing initiatives across Scorpion's strategic and industry partners. Andrew collaborates closely with industry leaders like ServiceTitan to deliver innovative marketing solutions. A sought-after industry expert, he regularly shares insights on marketing best practices, consumer trends and the impact of AI within the home services sector.
  • Josh Hembree General Manager, Hembree Heating & Air Conditioning

    Josh Hembree is the General Manager of Hembree Heating & Air, a third-generation, family-owned HVAC company serving South Alabama. Under Josh’s leadership, the company has scaled more than 9×, growing from $700,000 to over $6.5 million in annual revenue through a focus on leadership, operational excellence, and delivering exceptional customer experiences.

    Josh is passionate about building strong teams, developing leaders, and helping trades-based businesses grow while maintaining integrity and people-first values. Outside of work, he enjoys spending time with his wife, Kala, and their children, Eva and Brenton.

  • Sarah Ghirardo Director of Pro Content, ServiceTitan
    Sarah Ghirardo is a powerhouse in the trades, driving AI innovation, marketing strategy, and leadership development. With nearly a decade in the industry—including 4.5 years in HVAC marketing—she now leads education, content, and growth initiatives that empower contractors to scale their businesses. As the host of the TradeMarke Podcast and a speaker at 100+ industry events, Sarah is a passionate advocate for AI, leadership, and women in the trades, pushing boundaries to shape the future of home services.