Moving Beyond the Search Results Page
On-Demand Webinar
The digital landscape is undergoing its most significant shift since the transition from the Yellow Pages to Google. As search behavior becomes more conversational, traditional SEO tactics are no longer enough. Today, AI models don't just rank websites—they pick favorites and recommend brands.
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Preparing Your Marketing for Search Everywhere Optimization
This webinar will explore the evolution of search and provide a practical roadmap for businesses to maintain visibility in a world of zero-click searches and AI Overviews. We will dive into what AI actually "sees" when it evaluates your business and how you can influence its recommendations by optimizing your entire digital footprint.
What you will learn:
- The Shift from Ranking to Recommending: Understand how AI synthesizes information from across the web—including reviews, social profiles, and third-party mentions—to recommend specific brands to users.
- Essential AI Ranking Factors: Discover the core factors that drive AI visibility, such as Google Business Profile completeness, review recency, and the critical importance of video content and branded web mentions.
- Measuring Success with New Metrics: Learn how to move beyond traditional organic clicks to track modern performance indicators like AI Visibility Scores, AI Sentiment, and Share of Voice.
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William Haddad SVP of Product & OptimizationWilliam Haddad is SVP of Product & Optimization at Scorpion, where he leads the development of integrated marketing technology and automation tools designed to help local businesses grow. With over ten years of experience in digital marketing, he’s worked with hundreds of small businesses on everything from paid search and SEO to branding, web design, and campaign strategy.
William approaches marketing through the lens of product—building systems that connect data, platforms, and outcomes in ways that actually make sense for business owners.
