Is Website Development Important?
As the old saying goes, the proof is in the pudding. As a restoration business owner, your website is where you showcase your work, entice customer calls, build your brand, and eventually, increase your revenue.
People know what the restoration business is about, but your website is where you truly show off what your company is capable of. A well-laid-out restoration website contains search engine optimization keywords that trigger Google search results, is mobile-friendly, contains clear contact information, provides a brief description about what kind of services you offer, reviews or testimonials from clients, and where you are located.
Whether you choose to showcase pictures of your work on a different page
or on the home page, there should be plenty of before and after images,
details about your team, and what makes you stand out from the competition.
Make sure you update your website regularly and set up an account with Google My Business if you haven’t already.
What is Search Engine Optimization?
Search engine optimization aka SEO is essentially when you utilize keywords in your content that trigger Google algorithms to locate your page and present it as findings when people search for those terms.
Can this type of marketing strategy get your phones ringing? Absolutely. As with most things, people are turning to the internet to help them find the home services they need. And those same people are going to choose the restoration service sites that show up on the first page of results. When you have your business filed under Google My Business, it will bring up your site for people searching in your vicinity. However, if your site also contains restoration service keywords, you are literally optimizing your page for result hits.
It also helps establish your business website as a trustworthy source,
increases brand awareness, and elevates your site traffic.
To get started, use words or phrases in your content that’s common in your line of work. If you need help figuring out what people are searching for, there are SEO tools you can use to find out. A lot of SEO efforts will be done in your content marketing strategy (more on that later). By including keywords in your content, you give your site the best chance to get seen and visited by the right people.
What is Digital Advertising?
Unless you’ve spent zero time on the internet, digital advertising has come across your screen. Sometimes it’s taken the form of pop-up ads, other times it’s on the side of your social media platform, or even arrived as an email.
In a nutshell,
digital advertising are the ads you see online. Unlike physical ads such as billboards or
newspaper ads, digital ads have a much further reach and can be customized
to reach a targeted audience. Ads can be done in many ways, but a few
of the most popular forms are landing pages, email schemes, social media
ads, display ads, popups, or paid search.
Google offers services such as Local Service ads that are ideal for local home services businesses that cater to specific areas. A targeted digital ad campaign is the most strategic way to reach potential clients without the unnecessary geographic reach and higher budget.
Do You Need to Worry About Social Media Marketing?
There’s nothing more Instragmmable than a before and after picture. People love seeing old things become new again. It’s what makes restoration shows so popular on channels such as HGTV.
Utilizing social media platforms is one of the best ways to connect with your target audience, show off the work you perform, and increase brand awareness. With the growing popularity of social media, people love a place to land and explore a new business without necessarily contacting the business first. In a sense, people want to peruse the merchandise before they decide to buy. Post often and include videos, stories, links, resources, and of course, a way to contact you.
What is Included with Content Marketing?
Remember when we mentioned content marketing during the breakdown of search engine optimization? Now it’s time to dive into what that is and why it’s important enough to be included in the first few marketing steps.
Content marketing is essentially any sort of online resource your company puts out for public consumption. It can come in many forms, but the most popular usually take the shape of eBooks, blog posts, newsletters, videos, social media posts, and case studies.
As a home services company, you may not see the need to publish an eBook or send out newsletters, and truth be told, you don’t have to if that’s not the type of content you want to produce. What’s important is providing valuable content to your audience. This is where being a home contractor comes in handy. There’s a lot of educational material you can put out—information about how to upkeep your home, what you should immediately do if your pipes burst, or what to look out for as your home gets older to name a few. The sky is the limit to what you can put out and how.
In terms of utilizing SEO keywords. This is the other major place to make it happen other than your website. After performing research about what keywords to include, make sure you add them throughout your content. Use them in your titles, mention them in your videos. The important thing is to keep their use organic. If you stuff your content with keywords, Google will penalize you rather than promote you.