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Digital Marketing Built For Restoration Contractors

Gain access to important marketing tools such as social media, search engine optimization, and digital advertising strategies when you market your restoration business with Scorpion.

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You Have Goals.  We Help You Reach Them.

Whether you are looking to add new techs to your restoration company, enlarge your service area, increase daily calls, or improve your reputation online, in your community, and with insurance companies—Scorpion gives you the right tools for the job. Scorpion’s technology ensures that your marketing dollars are working to grow your business, and our dedicated team of home services experts is here to ensure you’re getting the results that you want to achieve.

"No other company we've worked for in digital had the talent that Scorpion has—the sheer brain power, the sheer understanding of what it takes to have a solid digital presence."

Brian ClarkSTOP Restoration

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Manage Your Own Marketing

With Scorpion, the key to your restoration company’s future is in your hands. We provide the digital tools, including real-time reporting and marketing know-how, while you set your business goals and outline the strategy to take your success to the next level. Based on the pace you set for growth, our technology and team will deliver the results to increase your revenue.

Save Money. Save Time.

Many restoration professionals feel like they are throwing their money away when it comes to marketing. With Scorpion, we know what works and what doesn’t, so every dollar spent on advertising comes back to you in the form of increased leads and booked service appointments. Our hyper-targeted approach puts your restoration company in front of exactly the kind of local customers you are looking for in your service area.

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How to Get Started with Restoration Services Marketing

As a restoration service professional, you know the value of taking something old or unused and turning it into something of value. The same can be done with your marketing efforts. Whether you’re just starting off or need to give your old marketing efforts a makeover, these expert tips from Scorpion will get you started.

Is Website Development Important?

As the old saying goes, the proof is in the pudding. As a restoration business owner, your website is where you showcase your work, entice customer calls, build your brand, and eventually, increase your revenue.

People know what the restoration business is about, but your website is where you truly show off what your company is capable of. A well-laid-out restoration website contains search engine optimization keywords that trigger Google search results, is mobile-friendly, contains clear contact information, provides a brief description about what kind of services you offer, reviews or testimonials from clients, and where you are located.

Whether you choose to showcase pictures of your work on a different page or on the home page, there should be plenty of before and after images, details about your team, and what makes you stand out from the competition.

Make sure you update your website regularly and set up an account with Google My Business if you haven’t already.


What is Search Engine Optimization?

Search engine optimization aka SEO is essentially when you utilize keywords in your content that trigger Google algorithms to locate your page and present it as findings when people search for those terms.

Can this type of marketing strategy get your phones ringing? Absolutely. As with most things, people are turning to the internet to help them find the home services they need. And those same people are going to choose the restoration service sites that show up on the first page of results. When you have your business filed under Google My Business, it will bring up your site for people searching in your vicinity. However, if your site also contains restoration service keywords, you are literally optimizing your page for result hits.

It also helps establish your business website as a trustworthy source, increases brand awareness, and elevates your site traffic.

To get started, use words or phrases in your content that’s common in your line of work. If you need help figuring out what people are searching for, there are SEO tools you can use to find out. A lot of SEO efforts will be done in your content marketing strategy (more on that later). By including keywords in your content, you give your site the best chance to get seen and visited by the right people.


What is Digital Advertising?

Unless you’ve spent zero time on the internet, digital advertising has come across your screen. Sometimes it’s taken the form of pop-up ads, other times it’s on the side of your social media platform, or even arrived as an email.

In a nutshell, digital advertising are the ads you see online. Unlike physical ads such as billboards or newspaper ads, digital ads have a much further reach and can be customized to reach a targeted audience. Ads can be done in many ways, but a few of the most popular forms are landing pages, email schemes, social media ads, display ads, popups, or paid search.

Google offers services such as Local Service ads that are ideal for local home services businesses that cater to specific areas. A targeted digital ad campaign is the most strategic way to reach potential clients without the unnecessary geographic reach and higher budget.


Do You Need to Worry About Social Media Marketing?

There’s nothing more Instragmmable than a before and after picture. People love seeing old things become new again. It’s what makes restoration shows so popular on channels such as HGTV.

Utilizing social media platforms is one of the best ways to connect with your target audience, show off the work you perform, and increase brand awareness. With the growing popularity of social media, people love a place to land and explore a new business without necessarily contacting the business first. In a sense, people want to peruse the merchandise before they decide to buy. Post often and include videos, stories, links, resources, and of course, a way to contact you.


What is Included with Content Marketing?

Remember when we mentioned content marketing during the breakdown of search engine optimization? Now it’s time to dive into what that is and why it’s important enough to be included in the first few marketing steps.

Content marketing is essentially any sort of online resource your company puts out for public consumption. It can come in many forms, but the most popular usually take the shape of eBooks, blog posts, newsletters, videos, social media posts, and case studies.

As a home services company, you may not see the need to publish an eBook or send out newsletters, and truth be told, you don’t have to if that’s not the type of content you want to produce. What’s important is providing valuable content to your audience. This is where being a home contractor comes in handy. There’s a lot of educational material you can put out—information about how to upkeep your home, what you should immediately do if your pipes burst, or what to look out for as your home gets older to name a few. The sky is the limit to what you can put out and how.

In terms of utilizing SEO keywords. This is the other major place to make it happen other than your website. After performing research about what keywords to include, make sure you add them throughout your content. Use them in your titles, mention them in your videos. The important thing is to keep their use organic. If you stuff your content with keywords, Google will penalize you rather than promote you.

Frequently Asked Questions

  • What is restoration services marketing?

    Restoration services marketing is when you promote your restoration business through website development, content marketing, digital ads, and social media in order to build brand awareness and drive revenue.

  • Why do I need restoration services marketing?

    Restoration services marketing is the best way to get your business in front of your ideal customers and land jobs. Everything is conducted online and that means your business needs an online presence. Digital marketing is the only way to make that happen and see success.

Let’s talk about business growth.

Launching a marketing plan for your restoration services business may seem like a big task, but by following these steps, you can build more confidence in your abilities. However, if you prefer professional help, Scorpion is here to lead the way to help make your business a success.

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"Working with Scorpion is infinitely better than what I was doing before, which was just shotgunning money just to keep my phone ringing. There was no strategy.”
Tim Flynn Owner & CEO, Winters Home Services
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