Digital Marketing Built For Moving Companies

After 20 years in business helping moving companies, we know what it takes to thrive in the trades. Our cutting-edge technology gives you the tools you need to get more leads, more jobs, and more revenue.

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You Have Goals.  We Provide Real Results.

A professional in the moving industry, you need to be seen as the first choice in your service area, while keeping up with move seasonality and increasing market demands. This takes the right strategy, website, and campaigns delivered with home services expertise and high-performance technology—customized to your goals and focused on your field.

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Manage Your  Own Marketing

With Scorpion, the key to your moving company’s future is in your hands. We provide the digital tools and marketing know-how, while you set your business goals and outline the strategy to take your success to the next level. Based on the pace you set for growth, our technology and team will deliver the results to increase your revenue.

Save Money. Save Time.

Many home services professionals feel like they are throwing their money away when it comes to marketing. With Scorpion, we know what works and what doesn’t, so every dollar spent on advertising comes back to you in the form of increased leads and booked service appointments. Our hyper-targeted approach puts your moving company in front of exactly the kind of local customers you are looking for in your service area.

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How to Get Started with Moving Company Marketing

In regards to the moving business, you want your name to be a part of the top results page when people search for movers. The only way to get there is with a strong marketing campaign. Here are a few ways to get started with moving company marketing.

Is Website Development Important?

A website for your moving company is the fundamental key to your marketing efforts and should be considered the base for all your operations. It’s where people will go after receiving ads from you, seeing social media posts, getting to know what you’re about, and ultimately, the way your business will grow.

If you haven’t created one already, now is a good time to do so. If you have one, plan on making regular updates to it. You never want to let your website get stagnant. A well-maintained website always has up-to-date information about your business, fresh resources, and search engine optimization keywords throughout.

Consider how customers go about selecting a moving company and make the information they will be looking for high up on the page. That includes what kind of moving services you offer, where you operate, what kind of insurance you offer, any other special services (such as packing or building furniture), and how to get a quote. If you don’t offer online quotes, make your ‘contact us’ button easy to find so you don’t lose out on customers who get lost and leave your page.

What is Search Engine Optimization?

Search engine optimization is the process of using specific keywords or terms on your site that are often used in searches. Search engine optimization is also referred to as SEO and is one of the strongest strategies you can utilize in marketing.

Think of the last thing you Googled. Whether it was high-waisted jeans or how ambulance drivers know which hospital to take you to, the results you see are due to SEO keywords. The pages that are listed first (or exceeded by a featured snippet) contain that phrase or keyword(s) that bots scour the internet for.

When you include SEO keywords on your moving website, it helps put your business at the top of the results page. And as a veteran search engine user yourself, you know that’s where most people prefer to select their results.

What is Digital Advertising?

Digital advertising takes the form of ads, banners, popups, landing pages, emails, and social media ads that you see while you’re online. It’s the new form of advertising, and unlike a billboard or newspaper ad, you can reach limitless people.

While digital ads have the ability to reach near and far, as a home services business, you want to make sure your ads onlytarget people you can actually help. If your company is based in Los Angeles, you don’t want popup ads to be showing up for people in New Jersey. That would be a waste of time and money for you.

Targeted digital ad services that specialize in local businesses such as Local Service ads can help you get started. If you haven’t created a Google My Business profile yet, now is the time to get started.

Do You Need to Worry About Social Media Marketing?

All businesses should have an active social media presence, but especially a home service business like your moving company. That’s because you interact a lot with homeowners and you want to be able to showcase your business, communicate with interested customers, and build confidence in your brand. Your website is the foundation for this, but the branches are social media platforms.

Posts, videos, direct messages, comments are the ideal way to engage with your target audience, spread your brand awareness, and show people what makes you stand out from other moving businesses. It’s also how most people prefer to engage with a new business or brand.

Ideal content includes pictures of your company (including in action), resources people will find valuable (for example, a video about the best way to pack up a kitchen), deals or promotions your business puts on, and what you offer that competitors don’t.

What is Included with Content Marketing?

Content marketing includes the online resources that a company puts out for public consumption. The point is to educate the public, create interest in the product or service, and retain or gain interest in the business.

Resources you put out will be featured on your website, posted on social media, and circulated in email lists. Usually content consists of videos, blog posts, newsletters, eBooks, emails, and even social media posts. Whether short or long, your content can make a big impact in marketing if your audience finds value in it. That value turns into brand recognition, new customers, and more revenue for you.

The first step to get started is to decide what kind of content to put out and how often. Keeping yourself organized is the key to staying consistent and avoiding getting overwhelmed. Consider developing a content strategy plan and layout the year in a content calendar. Use SEO keywords, distribute using digital advertising, and include a way to contact you at the end of each post.

Frequently Asked Questions

  • What is moving company marketing?

    Moving company marketing is a business strategy moving businesses take to build revenue, increase clients, and develop brand recognition. Some of the time, the moving company provides their own internal promotion, but for bigger success rates, many turn to third-party marketing companies for help.

  • Why do I need moving company marketing?

    Moving company marketing is the strongest way to get your name out into your community. People will always be on the move, whether it’s coming or going, so your business will always be utilized. Now is the time to step away from billboard ads, and radio spots into a more aggressive form of advertising if you are to stay ahead of your competition.

Let’s talk about business growth.

When it comes to getting into the marketing game, it’s time to get a move on. But all bad jokes aside, these few first steps are the ideal way to get the balling rolling and see results. However, if you would prefer expert help with all things marketing, Scorpion is ready to help you on your journey to success.

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Brian Maffioli Headshot
Brian Maffioli is the owner and operator of Pilgrim Plumbing located on the south shore of Massachusetts. Doing business since 2016, Pilgrim Plumbing & Heating provides gas and plumbing needs to residents of over 16 different areas of Massachusetts.
Brian Maffioli Manager - Pilgrim Plumbing, Pilgrim Plumbing
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