Is Website Development Important?
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A website for your moving company is the fundamental key to your marketing efforts and should be considered the base for all your operations. It’s where people will go after receiving ads from you, seeing social media posts, getting to know what you’re about, and ultimately, the way your business will grow.
If you haven’t created one already, now is a good time to do so. If you have one, plan on making regular updates to it. You never want to let your website get stagnant. A well-maintained website always has up-to-date information about your business, fresh resources, and search engine optimization keywords throughout.
Consider how customers go about selecting a moving company and make the information they will be looking for high up on the page. That includes what kind of moving services you offer, where you operate, what kind of insurance you offer, any other special services (such as packing or building furniture), and how to get a quote. If you don’t offer online quotes, make your ‘contact us’ button easy to find so you don’t lose out on customers who get lost and leave your page.
What is Search Engine Optimization?
Search engine optimization is the process of using specific keywords or terms on your site that are often used in searches. Search engine optimization is also referred to as SEO and is one of the strongest strategies you can utilize in marketing.
Think of the last thing you Googled. Whether it was high-waisted jeans or how ambulance drivers know which hospital to take you to, the results you see are due to SEO keywords. The pages that are listed first (or exceeded by a featured snippet) contain that phrase or keyword(s) that bots scour the internet for.
When you include SEO keywords on your moving website, it helps put your business at the top of the results page. And as a veteran search engine user yourself, you know that’s where most people prefer to select their results.
What is Digital Advertising?
Digital advertising takes the form of ads, banners, popups, landing pages, emails, and social media ads that you see while you’re online. It’s the new form of advertising, and unlike a billboard or newspaper ad, you can reach limitless people.
While digital ads have the ability to reach near and far, as a home services business, you want to make sure your ads onlytarget people you can actually help. If your company is based in Los Angeles, you don’t want popup ads to be showing up for people in New Jersey. That would be a waste of time and money for you.
Targeted digital ad services that specialize in local businesses such as Local Service ads can help you get started. If you haven’t created a Google My Business profile yet, now is the time to get started.
Do You Need to Worry About Social Media Marketing?
All businesses should have an active social media presence, but especially a home service business like your moving company. That’s because you interact a lot with homeowners and you want to be able to showcase your business, communicate with interested customers, and build confidence in your brand. Your website is the foundation for this, but the branches are social media platforms.
Posts, videos, direct messages, comments are the ideal way to engage with your target audience, spread your brand awareness, and show people what makes you stand out from other moving businesses. It’s also how most people prefer to engage with a new business or brand.
Ideal content includes pictures of your company (including in action), resources people will find valuable (for example, a video about the best way to pack up a kitchen), deals or promotions your business puts on, and what you offer that competitors don’t.
What is Included with Content Marketing?
Content marketing includes the online resources that a company puts out for public consumption. The point is to educate the public, create interest in the product or service, and retain or gain interest in the business.
Resources you put out will be featured on your website, posted on social media, and circulated in email lists. Usually content consists of videos, blog posts, newsletters, eBooks, emails, and even social media posts. Whether short or long, your content can make a big impact in marketing if your audience finds value in it. That value turns into brand recognition, new customers, and more revenue for you.
The first step to get started is to decide what kind of content to put out and how often. Keeping yourself organized is the key to staying consistent and avoiding getting overwhelmed. Consider developing a content strategy plan and layout the year in a content calendar. Use SEO keywords, distribute using digital advertising, and include a way to contact you at the end of each post.
