How to See Your ROI Before It Happens (And Know How You Compare)

What if you could look into the future and know the full value of your marketing? What if you could see exactly how you compare to businesses like yours? Now you can.

Scorpion’s Revenue App now includes two powerful capabilities for home services businesses: Projected Attributed Revenue and Benchmarking.

Projected Attributed Revenue: Make better decisions with a future-focused view

Most businesses only see what their marketing has delivered so far. Projected Attributed Revenue shows you what those results will be worth over the next two years, using your own historical invoice data to calculate lifetime customer value. This gives you a more complete picture of your return, and the confidence to invest in what works.

Will Haddad, Scorpion’s SVP of Product, explains: “Our clients can now see beyond today’s numbers and understand the long-term impact of their marketing. It’s not just about what’s happened . It’s about what’s coming.”

Benchmarking: Know where you stand

Benchmarking compares your performance to similar businesses in your market, factoring in size, location, investment, and revenue. You’ll see key metrics like investment percentage, return customer rate, and revenue growth compared to the average. This helps you pinpoint exactly where to focus to grow faster.

Will says: “When you know where you’re ahead and where you’re behind, you can make smarter moves. This data turns vague goals into targeted action.”

Why this matters

When future-focused ROI is paired with competitive benchmarks, growth opportunities become clear. The data highlights which channels or service areas deliver the most value and shows exactly where performance can surpass the competition.