In an article published on Forbes, Scorpion’s Chief Data Scientist, Matt Bentley, breaks down how conversational AI is transforming the way small and mid-sized home services businesses connect with customers.
He explains why traditional methods like phone calls and forms are falling short—and how AI-powered tools now enable 24/7 responses, reduce missed opportunities, and deliver the speed today’s customers expect.
The article also highlights how businesses using AI chat are seeing higher conversion rates, stronger lead quality, and better ROI across their digital marketing efforts.