2026 Home Services Growth Summit

The State of Home Services

Jamie Adams, CRO at Scorpion

The home services industry is moving faster than ever, and the businesses that adapt quickly are pulling ahead. In this session, Scorpion's Jamie Adams sets the stage with a data-driven look at where the industry stands today, from shifting consumer search behavior to rising advertising costs, and ultimately what separates growing businesses from stagnant ones. You'll walk away with a clear picture of the factors reshaping home services right now, and what they mean for your business.

Inside ChatGPT Ads: What Home Services Businesses Need to Know

Mik Kurian, Monetization Partnerships at OpenAI

ChatGPT ads are here, and they're already reshaping how brands reach customers. In this fireside chat, Scorpion sits down with OpenAI to unpack how advertising actually works inside ChatGPT. You'll learn how ads get matched to conversations, what a strong placement looks like, and how early advertisers are performing. You'll leave with a clear understanding of this emerging channel and how to think about testing it alongside your existing ad mix.

The Connected AI Advantage: How Home Services Will Win the Next 3 Years

Sarah Ghirardo, Director of Pro Content at ServiceTitan

Explore how AI is evolving from isolated automation into an intelligence layer that connects marketing, customer interactions, scheduling, dispatch, technician capacity, operations, and revenue. You'll see how connected data enables businesses to move beyond dashboards and point solutions toward systems that can recognize opportunities, coordinate action, and learn from outcomes.

The session will also explore the emerging agentic model, including how activities traditionally performed through separate agency, marketing, and operational workflows can increasingly become intelligent capabilities embedded directly into the business. You'll leave with a practical framework for moving from disconnected AI tools to connected, end-to-end orchestration across the customer and revenue lifecycle.

From Search to Answer: Getting Found in the Age of AI

Holly Holder, Director of SEO at Scorpion

Consumers are turning to AI search because it's simple: ask a question, get a direct answer, skip the scrolling. That ease of use is exactly what's making it so popular, and it's reshaping how homeowners find and choose home services businesses. In this session, we look at what makes AI search so effective for consumers, how that's changing the path to getting found, and what it takes to show up when a customer asks an AI for a recommendation. You'll leave with a clearer understanding of this shift and practical steps to make sure your business is part of the answer.

TikTok: Beyond the Scroll

Oliver Silzer, Team Lead, Channel Partnerships at TikTok

TikTok is more than a place to scroll, it’s where people discover, search, learn and make purchasing decisions. In this session, we’ll challenge common misconceptions about the platform, explore how consumer behavior on TikTok has evolved and examine its growing role beyond awareness. Through platform insights and real-world campaign examples, you'll gain a better understanding of how TikTok is driving business outcomes and where it can fit within a broader digital marketing strategy.

Setting You Up for Marketing Reporting Success

Pam Duffy, COO at PowerHouse Consulting Group

Effective marketing in ServiceTitan starts with clean data and structured campaigns. In this session, you’ll learn how to optimize campaign tracking, manage call tracking numbers, and understand attribution for accurate reporting. We’ll cover best practices for organizing campaigns, leveraging the Marketing Analytics screen, and setting up key reports. You’ll also discover how to implement a Standard Operating Procedure (SOP) to maintain long-term data integrity. Walk away with practical strategies to streamline your setup and confidently measure your marketing impact.

How to Grow a Pro's Business

Jason Trammell, Senior Business Development Manager at Thumbtack

Most marketing gets you found. This session is about what happens when a homeowner is ready to hire. Thumbtack connects you with customers who arrive with a project in hand, not only to browse. We'll break down where that ready-to-hire demand comes from, what separates the businesses that grow from the ones that stall, and how pros are turning high-intent customers into booked work. You'll leave knowing where Thumbtack fits alongside your existing advertising strategy.

Creating the Advertising Mix That Fits Your Business

Ashlie Kim, SVP of Advertising at Scorpion

In this session, we explore how to identify where your customers are actually spending their time and attention, and how to tailor your advertising budget to meet them there. You'll walk away with a framework for evaluating your current channel mix, recognizing when it's time to test something new, and building a strategy that adapts as your customers and the market do.