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HOME SERVICES GROWTH SUMMIT | ON-DEMAND WEBINAR
From Search to Answer:  
Getting Found in the Age of AI

What AI Search Means for Home Services Businesses

Consumers are turning to AI search because it's simple: ask a question, get a direct answer, skip the scrolling. That ease of use is exactly what's making it so popular, and it's reshaping how homeowners find and choose home services businesses. 

In this session, we look at what makes AI search so effective for consumers, how that's changing the path to getting found, and what it takes to show up when a customer asks an AI for a recommendation. 

You'll leave with a clearer understanding of this shift and practical steps to make sure your business is part of the answer.

Fill out the form once to unlock the full Home Services Growth Summit.

What You'll Learn

  • SEO Still Comes First. Learn why relevant content, authority, reviews, and a website that’s easy to use remain essential as search becomes more conversational.
  • Your Website Isn’t the Whole Story. See how reviews, listings, video, social media, and third-party coverage shape how AI understands your business.
  • Build the Foundation Before Adding New AI Tactics. Strengthen your Google Business Profile, reviews, and local visibility before expanding into video, social, and deeper website content.
  • Holly Holder Director of Ranking, Scorpion

    Holly has spent 14 years at Scorpion, including several years leading the home services SEO team. She has worked with hundreds of local home services businesses across the country and focuses on how changes in search affect the way businesses get found online.