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coronavirus update

Information Center

We created this page to serve as a resource for you and the community to gather information regarding the Coronavirus disease (COVID-19), its impact on home service businesses, and steps you can take to prepare yourself, your business and your loved ones for what's happening and what's to come. It's our goal to arm you with actual data and tools so you can get out in front of the situation and be in a position to help your communities during their time of need. Below, you'll find several videos, articles, and other assets that you can use to further your knowledge of the situation as well as utilize to help set your customers' minds at ease. If you have any questions or concerns, please reach out to your marketing team here at Scorpion or if you're not currently a client please contact us here and we'll get back to you immediately. Thank you, and stay safe.

  • Our Message to You

    Thank You

    During the COVID-19 pandemic, you've been there to support your community in a time where we need you more than ever. We just wanted to take a moment to stop and say "thank you".

  • Video PODCAST - July 1, 2020 

    How Can Companies Reopen Successfully?

    Learn how to build confidence with new potential customers in this episode of Blue Collar Nation.

  • Guest Blog - May 26, 2020

    Getting Used to the New Normal: Advice for Home Services Business Owners

    Guest blogger Dan Dowdy shares his advice on what we might expect going forward. From new technologies to new customer expectations, some changes made necessary by COVID-19 might be sticking around. 

    Read More
  • VIDEO PODCAST - MAY 19, 2020

    The Sharpest Tool™ Podcast With Special Guest Tommy Mello

    In the latest special edition episode of The Sharpest Tool™ podcast, Tommy Mello, known as the "Home Service Expert", provides key advice to business owners who have their own million-dollar ambitions. He’s an author and the owner of A1 Garage Doors, a $30M-per-year home services company with locations across the nation. Tommy is an expert in hiring the right crew of technicians, understanding the importance of building an effective marketing plan, and growing a home services business from nothing to millions. 

    More About Tommy Mello
  • VIDEO PODCAST - May 11, 2020

    The Sharpest Tool™ Podcast With Special Guest Kathy Neilsen

    On this new special edition of The Sharpest Tool & podcast, we spoke with Kathy Neilsen, a business development coach and experienced speaker. Also known as “The Chicken Lady”, Kathy shares how home services businesses can respond by playing to their strengths during the COVID-19 crisis. From tips to increase lead volume to taking this opportunity to evaluate your business honestly, these are important steps every business owner can learn from.

  • BLOG - May 11, 2020

    Home Services Tips: Optimizing Virtual Technician Training

    COVID-19 has forced many home services companies to move toward video training sessions. Get some advice on helping yours run smoothly from Dan Dowdy, Founder of Built for the Trades.

    Read More
  • Blog + WEBINAR - April 30, 2020

    COVID-19 Response Tips from Home Services Experts

    Follow the lead of industry pros to keep your team, customers, and company safe.  We partnered with the PHCC for two webinars that business owners can use to build a plan.

    Join the Discussion
  • Guest Blog & Interview - April 26, 2020

    Best Marketing Practices for Home Services Pros During COVID-19

    We were interviewed on Facebook Live by Dan Dowdy of Built for the Trades on how to best market your home services business during COVID-19. 

    Watch the Video!
  • Webinar - April 24, 2020

    Surviving the COVID-19 Crisis:
    Panel Discussion

    Even if their companies are considered essential, COVID-19 has raised brand-new questions for business owners. To help them build a response plan, Scorpion's home services experts joined industry leaders for a conversation about the steps they've taken to protect their companies during the pandemic. From safety and communication tips to marketing best practices, watch this webinar for detailed advice on finding a clearer path forward.

    Join the Discussion
  • BLOG - April 20, 2020

    Google Commits to $340 Million In AdWords Credits For Small Businesses

    The credits will be available for eligible active advertisers in the coming months. Read our latest blog post to find out if your business is eligible.

    Read More
  • Blog - April 17, 2020

    Home Services Pros Using Video to Ease Concerns and Build Trust

    As discussed earlier, utilizing video to communicate is more important than ever.  Here’s how two home services businesses are leveraging video to share important updates about the Coronavirus.

    Read More
  • VIDEO PODCAST - APRIL 10, 2020

    SEO Strategy During COVID-19

    With the Coronavirus changing how people behave and interact online, having a solid SEO strategy for a crisis situation is at the forefront of what Holly Holder does as a Director of SEO. In this episode, we discuss the SEO trends we have seen during COVID-19, as well as some practical solutions to implement right away so that you don’t miss a beat in your digital marketing strategy.

  • VIDEO PODCAST - APRIL 9, 2020

    Your Advertising Strategy During COVID-19

    In light of the novel Coronavirus, Paid Search on Google and other digital advertising sources have been impacted. Yet, there is still a smart strategy that you can run to maximize your paid search results. We discuss some of those strategies on this special edition of The Sharpest Tool™!

  • Video Podcast - April 6, 2020 

    The Importance of Video Marketing During COVID-19

    This special edition of The Sharpest Tool™ podcast is all about video. With the Coronavirus having an astounding impact on our current world, everyone is locked in and online. Watch Mike Ortiz and Josh Smith discuss video strategy tips to utilize for your business. 

  • Blog - April 6, 2020

    8 Strategies for Responding to the Impact of COVID-19 on Your Business

    What do you do when your home services business is struggling due to the COVID-19 pandemic? Here are practical strategies every business owner should know.

    Read More
  • Blog - April 3, 2020

    Video Marketing Strategies for Your Home Services Business During COVID-19

    Want to connect with potential customers online? Here's why video marketing on social media is the way to go and how to go about it.

    Read More
  • Video Podcast - April 2, 2020

    The Phenomenal Power of a Positive Perspective

    On this new special edition of The Sharpest Tool & podcast we spoke with Howard Partridge, an internationally recognized business coach, best-selling author, and experienced business owner. You'll learn how businesses can lead their companies with the right perspective.

  • Guest Blog - March 31, 2020

    We Can Do Better: Coronavirus Response Checklist for Business Owners and Leaders

    Dan Dowdy, a leading home services business owner for 20+ years, shares what steps business leaders can take to do a better job of responding to COVID-19.

    Read More
  • Video Podcast and Guest Blog - March 31, 2020

    The Sharpest Tool & Trade: COVID-19 Special

    In this special edition of The Sharpest Tool & Trade podcast, host Josh Smith speaks with guests Ellen Rohr and Al Levi. 

    Bonus Guest Blog!
    Get expert insights from Al Levi, the 7-Power Contractor and co-founder of the Zoom Drain Franchise.

  • Blog and Video Update March 30, 2020

    5 Tips For Maximizing Social Media Opportunities During COVID-19

    Learn about what you can be doing to enhance your social media content during the COVID-19 crisis.

    Read More
  • Video Update March 29, 2020

    5 Tips for SEO Strategy During COVID-19

    Learn about current insights on SEO and home services best practice​s. With your potential customers being home more frequently over the next few weeks, you should begin creating more relevance online as a business.

    Read More
  • Video Update March 28, 2020

    Yelp Updates During COVID-19

    Hear about the newest updates on Yelp and what they're putting in place amid COVID-19 for home service business providers across the country. Learn about what that means for your reviews and Yelp accounts.

  • Video Update March 27, 2020

    Google My Business (GMB) Update During COVID-19

    Our VP of Marketing at Scorpion, Josh Smith, has some updates regarding Google My Business (GMB) and the impact of COVID-19 on how it operates. 

    Read More
  • Video Podcast March 24, 2020

    The Sharpest Tool & Trade Podcast: How the Coronavirus is Impacting Home Service Businesses

    In this special edition of The Sharpest Tool & podcast, host Josh Smith speaks with Tim Flynn, owner of Winters Home Services, and Dan Dowdy, founder of Built for the Trades. 

  • Video Update March 23, 2020

    Social Media Trends, Concerns and Opportunities

    Josh Smith speaks about measures to take for your business as well as opportunities to take for your industry at this time as a service provider.

  • Video Update March 20, 2020

    What We're Seeing for Your Business - Plumbing Insights

    Plumbing Marketing Trends
  • Video Update March 20, 2020

    What We're Seeing for Your Business - HVAC Insights

    HVAC Marketing Trends
  • Video Update March 20, 2020

    What We're Seeing for Your Business - Electrician Insights

    Electrician Marketing Trends
  • Video Update March 20, 2020

    What We're Seeing for Your Business - Roofing Insights

    Roofing Marketing Trends
  • Video Update March 20, 2020

    What We're Seeing for Your Business - Pest Control Insights

    Pest Control Marketing Trends
  • Video Update March 20, 2020

    What We're Seeing for Your Business - Solar Industry Insights

  • Video Update March 18, 2020

    Your Customers Still Need You - Video Update

    Josh Smith speaks about measures to take for your business and that customers are still out there who require your services so it's important to make sure that they're able to find you.

  • Welcome Video

    A Message For You

    Please take a moment to watch this message from Josh Smith, the Vice President of Marketing for Home Services, as he shares some insights on what we can do together to help with some of the concerns that have come up as we all deal with the Coronavirus pandemic.

Additional Resources
General / All
INFOGRAPHIC: Essential Steps to Respond to COVID-19 Prepare your home service business in 4 simple steps.
INFOGRAPHIC: Preventative Measures for Home Services Precautions your team should be taking to protect your customers and themselves.
BLOG: Which Industries Are Considered "Essential?" The service sectors that can continue serving customers during COVID-19.
BLOG: How COVID-19 is Affecting Consumer Behavior What's changing in how people are searching for and hiring home services businesses right now.
BLOG: Relief Programs for Small Businesses Resources that can provide much-needed financial support for your business.
BLOG: Coronavirus - What Your Team Needs to Know Five things we're seeing happening in the home services industry due to COVID-19.
BLOG: Advice for Home Services Pros Guidance from "The 7-Power Contractor" on how to respond to the pandemic.
BLOG: Coronavirus Response Checklist Steps all home services business owners should take with the COVID-19 outbreak.
ARTICLE: 5 Tips For Maximizing Social Media Opportunities Learn about what you can be doing to enhance your social media content during the COVID-19 crisis.
ARTICLE: 5 Tips for SEO Strategy During COVID-19 With your potential customers being home more frequently over the next few weeks, you should begin creating more relevance online as a business.
BLOG: 8 Strategies for Responding to COVID-19 The smartest ways to safeguard your business at this time.
Plumbing
VIDEO: Marketing Trends for Plumbers Get insights about plumbing marketing trends & performance during the COVID-19 pandemic.
INFOGRAPHIC: Coronavirus - Plumbing Trends See how the COVID-19 pandemic has affected plumbing companies' marketing strategies and performance.
HVAC
VIDEO: Marketing Trends for HVAC Companies See how the COVID-19 pandemic has affected HVAC companies' marketing strategies and performance.
INFOGRAPHIC: Coronavirus - HVAC Trends See how the COVID-19 pandemic has affected HVAC companies' marketing strategies and performance.
Electrical
VIDEO: Trends & Opportunities for Electricians Our Home Services VP walks electricians through must-know marketing trends and performance metrics.
INFOGRAPHIC: Coronavirus - Electrical Trends  See how the COVID-19 pandemic has affected electrical companies' marketing strategies and performance.
Roofing
VIDEO: Trends & Opportunities for Roofers Learn how the current climate has affected search and marketing trends in the roofing industry.
INFOGRAPHIC: Coronavirus - Roofing Trends See how the COVID-19 pandemic has affected roofing companies' marketing strategies and performance.
Pest Control
VIDEO: Pest Control Marketing Trends Here's what pest control companies need to know about COVID-19's effect on their industry.
INFOGRAPHIC: Coronavirus - Pest Control Trends See how the COVID-19 pandemic has affected pest control companies' marketing strategies and performance.
Solar
VIDEO: Trends and Tips for Solar Providers We cover the latest search data and strategies your business can use to combat COVID-19 concerns.

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