Information Center
We created this page to serve as a resource for you and the community to gather information regarding the Coronavirus disease (COVID-19), its impact on home service businesses, and steps you can take to prepare yourself, your business and your loved ones for what's happening and what's to come. It's our goal to arm you with actual data and tools so you can get out in front of the situation and be in a position to help your communities during their time of need. Below, you'll find several videos, articles, and other assets that you can use to further your knowledge of the situation as well as utilize to help set your customers' minds at ease. If you have any questions or concerns, please reach out to your marketing team here at Scorpion or if you're not currently a client please contact us here and we'll get back to you immediately. Thank you, and stay safe.
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Our Message to You
Thank You
During the COVID-19 pandemic, you've been there to support your community in a time where we need you more than ever. We just wanted to take a moment to stop and say "thank you".
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Video PODCAST - July 1, 2020
How Can Companies Reopen Successfully?
Learn how to build confidence with new potential customers in this episode of Blue Collar Nation.
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Guest Blog - May 26, 2020
Getting Used to the New Normal: Advice for Home Services Business Owners
Guest blogger Dan Dowdy shares his advice on what we might expect going forward. From new technologies to new customer expectations, some changes made necessary by COVID-19 might be sticking around.
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VIDEO PODCAST - MAY 19, 2020
The Sharpest Tool™ Podcast With Special Guest Tommy Mello
In the latest special edition episode of The Sharpest Tool™ podcast, Tommy Mello, known as the "Home Service Expert", provides key advice to business owners who have their own million-dollar ambitions. He’s an author and the owner of A1 Garage Doors, a $30M-per-year home services company with locations across the nation. Tommy is an expert in hiring the right crew of technicians, understanding the importance of building an effective marketing plan, and growing a home services business from nothing to millions.
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VIDEO PODCAST - May 11, 2020
The Sharpest Tool™ Podcast With Special Guest Kathy Neilsen
On this new special edition of The Sharpest Tool & podcast, we spoke with Kathy Neilsen, a business development coach and experienced speaker. Also known as “The Chicken Lady”, Kathy shares how home services businesses can respond by playing to their strengths during the COVID-19 crisis. From tips to increase lead volume to taking this opportunity to evaluate your business honestly, these are important steps every business owner can learn from.
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BLOG - May 11, 2020
Home Services Tips: Optimizing Virtual Technician Training
COVID-19 has forced many home services companies to move toward video training sessions. Get some advice on helping yours run smoothly from Dan Dowdy, Founder of Built for the Trades.
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Blog + WEBINAR - April 30, 2020
COVID-19 Response Tips from Home Services Experts
Follow the lead of industry pros to keep your team, customers, and company safe. We partnered with the PHCC for two webinars that business owners can use to build a plan.
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Guest Blog & Interview - April 26, 2020
Best Marketing Practices for Home Services Pros During COVID-19
We were interviewed on Facebook Live by Dan Dowdy of Built for the Trades on how to best market your home services business during COVID-19.
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Webinar - April 24, 2020
Surviving the COVID-19 Crisis:
Panel DiscussionEven if their companies are considered essential, COVID-19 has raised brand-new questions for business owners. To help them build a response plan, Scorpion's home services experts joined industry leaders for a conversation about the steps they've taken to protect their companies during the pandemic. From safety and communication tips to marketing best practices, watch this webinar for detailed advice on finding a clearer path forward.
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BLOG - April 20, 2020
Google Commits to $340 Million In AdWords Credits For Small Businesses
The credits will be available for eligible active advertisers in the coming months. Read our latest blog post to find out if your business is eligible.
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Blog - April 17, 2020
Home Services Pros Using Video to Ease Concerns and Build Trust
As discussed earlier, utilizing video to communicate is more important than ever. Here’s how two home services businesses are leveraging video to share important updates about the Coronavirus.
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VIDEO PODCAST - APRIL 10, 2020
SEO Strategy During COVID-19
With the Coronavirus changing how people behave and interact online, having a solid SEO strategy for a crisis situation is at the forefront of what Holly Holder does as a Director of SEO. In this episode, we discuss the SEO trends we have seen during COVID-19, as well as some practical solutions to implement right away so that you don’t miss a beat in your digital marketing strategy.
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VIDEO PODCAST - APRIL 9, 2020
Your Advertising Strategy During COVID-19
In light of the novel Coronavirus, Paid Search on Google and other digital advertising sources have been impacted. Yet, there is still a smart strategy that you can run to maximize your paid search results. We discuss some of those strategies on this special edition of The Sharpest Tool™!
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Video Podcast - April 6, 2020
The Importance of Video Marketing During COVID-19
This special edition of The Sharpest Tool™ podcast is all about video. With the Coronavirus having an astounding impact on our current world, everyone is locked in and online. Watch Mike Ortiz and Josh Smith discuss video strategy tips to utilize for your business.
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Blog - April 6, 2020
8 Strategies for Responding to the Impact of COVID-19 on Your Business
What do you do when your home services business is struggling due to the COVID-19 pandemic? Here are practical strategies every business owner should know.
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Blog - April 3, 2020
Video Marketing Strategies for Your Home Services Business During COVID-19
Want to connect with potential customers online? Here's why video marketing on social media is the way to go and how to go about it.
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Video Podcast - April 2, 2020
The Phenomenal Power of a Positive Perspective
On this new special edition of The Sharpest Tool & podcast we spoke with Howard Partridge, an internationally recognized business coach, best-selling author, and experienced business owner. You'll learn how businesses can lead their companies with the right perspective.
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Guest Blog - March 31, 2020
We Can Do Better: Coronavirus Response Checklist for Business Owners and Leaders
Dan Dowdy, a leading home services business owner for 20+ years, shares what steps business leaders can take to do a better job of responding to COVID-19.
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Video Podcast and Guest Blog - March 31, 2020
The Sharpest Tool & Trade: COVID-19 Special
In this special edition of The Sharpest Tool & Trade podcast, host Josh Smith speaks with guests Ellen Rohr and Al Levi.
Bonus Guest Blog!
Get expert insights from Al Levi, the 7-Power Contractor and co-founder of the Zoom Drain Franchise. -
Blog and Video Update March 30, 2020
5 Tips For Maximizing Social Media Opportunities During COVID-19
Learn about what you can be doing to enhance your social media content during the COVID-19 crisis.
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Video Update March 29, 2020
5 Tips for SEO Strategy During COVID-19
Learn about current insights on SEO and home services best practices. With your potential customers being home more frequently over the next few weeks, you should begin creating more relevance online as a business.
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Video Update March 28, 2020
Yelp Updates During COVID-19
Hear about the newest updates on Yelp and what they're putting in place amid COVID-19 for home service business providers across the country. Learn about what that means for your reviews and Yelp accounts.
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Video Update March 27, 2020
Google My Business (GMB) Update During COVID-19
Our VP of Marketing at Scorpion, Josh Smith, has some updates regarding Google My Business (GMB) and the impact of COVID-19 on how it operates.
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Video Podcast March 24, 2020
The Sharpest Tool & Trade Podcast: How the Coronavirus is Impacting Home Service Businesses
In this special edition of The Sharpest Tool & podcast, host Josh Smith speaks with Tim Flynn, owner of Winters Home Services, and Dan Dowdy, founder of Built for the Trades.
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Video Update March 23, 2020
Social Media Trends, Concerns and Opportunities
Josh Smith speaks about measures to take for your business as well as opportunities to take for your industry at this time as a service provider.
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Video Update March 20, 2020
What We're Seeing for Your Business - Plumbing Insights
Plumbing Marketing Trends -
Video Update March 20, 2020
What We're Seeing for Your Business - HVAC Insights
HVAC Marketing Trends -
Video Update March 20, 2020
What We're Seeing for Your Business - Electrician Insights
Electrician Marketing Trends -
Video Update March 20, 2020
What We're Seeing for Your Business - Roofing Insights
Roofing Marketing Trends -
Video Update March 20, 2020
What We're Seeing for Your Business - Pest Control Insights
Pest Control Marketing Trends -
Video Update March 20, 2020
What We're Seeing for Your Business - Solar Industry Insights
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Video Update March 18, 2020
Your Customers Still Need You - Video Update
Josh Smith speaks about measures to take for your business and that customers are still out there who require your services so it's important to make sure that they're able to find you.
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Welcome Video
A Message For You
Please take a moment to watch this message from Josh Smith, the Vice President of Marketing for Home Services, as he shares some insights on what we can do together to help with some of the concerns that have come up as we all deal with the Coronavirus pandemic.