Your Digital Footprint and Reputation Determine Which Jobs You Book
Get your free custom audit and know exactly where your business stands in local search, competitive positioning, reputation, and AI visibility.
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Get Your Digital Footprint and Reputation Audit
What's included in your free audit:
- Search rankings across the terms customers actually use, including high-intent keywords your business may not be showing up for.
- A side-by-side competitor comparison using real search traffic data from the businesses competing for the same jobs in your market.
- Your AI visibility score. Know what ChatGPT, Google AI Overview, and other AI assistants say when someone in your area asks for a recommendation.
- A reputation breakdown across Google, Yelp, and other platforms, including how your ratings and review sentiment compare to competitors.
- The gaps in your digital footprint, from listing accuracy to technical search factors, and where the biggest opportunities are.
- A prioritized action plan built for your business and your market, not a generic checklist.
Why are my digital footprint and reputation important?
Your digital footprint is the complete picture of how your business exists online. It includes your search rankings, your business listings across directories, your Google Business Profile, and the signals that AI search tools use to recommend businesses to homeowners searching for help nearby.
Your digital reputation is what homeowners find when they research your business online, including your reviews, your ratings across platforms, and the sentiment behind what people say about your work. Together, your digital footprint and reputation determine whether potential customers call your business or call a competitor.
Your digital footprint and reputation are already shaping which jobs your business books. Request your free audit and know exactly where your business stands.
Results that make a difference
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49% Increase in revenueLearn More“If we had never encountered Scorpion and found a pure solution to our marketing problem, we would probably be non-existent.” -
2x Increase in revenue growthLearn More“Our cost per lead is going down, and our organic search rankings are going up. It’s been a really great experience.” -
20% Increase in revenueLearn More“Scorpion is all about results, constantly gives you reports, will answer any questions you have to the best of their ability.” -
$4M Revenue increaseLearn More“Just in the past few years since our partnership with Scorpion began, Hembree Heating & Air has grown by over 3x.” -
50% Increase in total leadsLearn More“Since we've started with Scorpion, it has freed up a lot of time for my family where I don't have to look at what is my marketing doing for myself.” -
2x More jobsLearn More“When Scorpion and all these things came into play, I love my life, I love my job. It’s like 10-fold of what it used to be.”
Frequently Asked Questions
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To measure the success of your digital advertising campaign, you need to track a few key metrics. The first and most obvious is the click-through rate (CTR), which measures the percentage of people who click on your ad after seeing it. The higher the CTR, the more successful your campaign You should also track your conversion rate, which measures the percentage of people who took a desired action on your site, such as filling out a contact form or making a purchase. Finally, don't forget about return on investment (ROI), which measures how much revenue you generated compared to how much you spent on the campaign. By keeping track of these metrics, you'll be able to continually refine and improve your digital advertising efforts.
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Digital advertising involves displaying various advertisements on websites, search engines, and social media platforms through the use of various channels such as display ads, video ads, search ads, and social media ads. By leveraging data from user profiles, browsing behavior, and search history, advertisers target their desired audience and display ads that are relevant to their interests. This allows businesses like yours to reach potential customers with the right service at the right time, resulting in a higher chance of conversion. So next time you see an ad that catches your attention, you'll know that it's likely there because of the vast amount of data and targeting strategies behind the scenes.
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Digital advertising is a marketing strategy that utilizes online platforms on the internet to promote products or services. This type of advertising involves the use of targeted and interactive content such as display ads, social media posts, and video ads displayed on websites or mobile apps. The main objective of digital advertising is to capture the attention of potential customers and drive them to take action, such as making a purchase or signing up for a newsletter. With the rise of technology and increase in internet usage, digital advertising has become a crucial component of any successful marketing campaign. Its ability to reach a specific audience with tailored messages and track the success of the campaign makes it a valuable tool for businesses of all sizes.
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Small business advertising is a crucial tool for entrepreneurs and small enterprises to attract customers and increase their visibility. Through a combination of creative strategies and diverse channels, small business owners can effectively promote their products or services to a targeted audience. While large corporations may have massive budgets to support their advertising campaigns, small businesses can be resourceful and rely on cost-effective methods, such as social media marketing, local SEO, email marketing, and event sponsorship. By employing targeted and engaging tactics that resonate with their audience, these businesses can build a strong brand identity and foster long-lasting customer relationships. The power of small business advertising not only lies in garnering attention but also in creating lasting connections between the company and its customers.
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If your digital advertising works, you have phones that are ringing, a full schedule, and employees who are busy. But part of that success means you get complete transparent reporting at all levels of your advertising, including high-level reports on overall leads. If you're ready to dive into the specifics of your campaigns, we make it easy to log in and get access to all the answers you want on your advertising.
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The channels used for your advertising are completely up to you and what your business needs. We tailor our advertising strategies to what we see works best in your market, for your industry, and with your budget. No two businesses are the same, so no two strategies are the same either. In addition, your strategy will always be adjusting to what’s working best now—not what worked yesterday.
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At Scorpion, we don't take a 'set it and forget it' attitude toward your advertising efforts. You can quickly log in to your account using your computer or via our mobile app and manage everything for advertising—including adjusting ad spending, pausing campaigns if your phone is ringing too much, or adjusting where your ads are showing up.