Your Digital Footprint and Reputation Determine Which Jobs You Book
Get your free custom audit and know exactly where your business stands in local search, competitive positioning, reputation, and website performance.
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Get Your Digital Footprint and Reputation Audit
What's included in your free audit:
- Search rankings across the terms customers actually use, including high-intent keywords your business may not be showing up for.
- A side-by-side competitor comparison using real search traffic data from the businesses competing for the same jobs in your market.
- A reputation breakdown across Google, Yelp, and other platforms, including how your ratings and review sentiment compare to competitors.
- The gaps in your digital footprint, from listing accuracy to technical search factors, and where the biggest opportunities are.
- A prioritized action plan built for your business and your market, not a generic checklist.
Why are my digital footprint and reputation important?
Your digital footprint is the complete picture of how your business exists online. It includes your search rankings, your business listings across directories, your Google Business Profile, and the signals that AI search tools use to recommend businesses to homeowners searching for help nearby.
Your digital reputation is what homeowners find when they research your business online, including your reviews, your ratings across platforms, and the sentiment behind what people say about your work. Together, your digital footprint and reputation determine whether potential customers call your business or call a competitor.
Your digital footprint and reputation are already shaping which jobs your business books. Request your free audit and know exactly where your business stands.
Results that make a difference
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49% Increase in revenueLearn More“If we had never encountered Scorpion and found a pure solution to our marketing problem, we would probably be non-existent.” -
2x Increase in revenue growthLearn More“Our cost per lead is going down, and our organic search rankings are going up. It’s been a really great experience.” -
20% Increase in revenueLearn More“Scorpion is all about results, constantly gives you reports, will answer any questions you have to the best of their ability.” -
$4M Revenue increaseLearn More“Just in the past few years since our partnership with Scorpion began, Hembree Heating & Air has grown by over 3x.” -
50% Increase in total leadsLearn More“Since we've started with Scorpion, it has freed up a lot of time for my family where I don't have to look at what is my marketing doing for myself.” -
2x More jobsLearn More“When Scorpion and all these things came into play, I love my life, I love my job. It’s like 10-fold of what it used to be.”
Frequently Asked Questions
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Scorpion's Digital Footprint and Reputation Audit is delivered to your inbox within minutes of requesting it. There's no call required to receive the report. Once you have it, you can review it on your own or schedule a call with a Scorpion home services marketing expert to walk through the findings.
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A digital footprint covers where your business exists online, your rankings, listings, and presence across channels. A digital reputation covers what customers find when they search, your reviews, ratings, and the overall impression your business makes. Both affect whether a customer calls your business or a competitor's, which is why Scorpion’s audit looks at them together rather than in isolation.
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This is one of the most common questions home services businesses are asking. When a homeowner asks an AI assistant for a recommendation, the AI pulls from different signals than traditional search engines. Many businesses that rank well on Google have a 0% AI mention rate, meaning they're invisible to customers using AI tools for recommendations. Scorpion’s Digital Footprint Audit includes an AI visibility analysis so your business knows exactly where it stands across both traditional and AI-powered search.
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Most home services business owners assume they appear in local search results, but the reality depends on dozens of factors including keyword rankings, Google Business Profile optimization, listing accuracy across directories, and more. Scorpion’s Digital Footprint Audit checks all of those factors and shows you exactly which searches your business appears for and which ones it's missing.
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Scorpion’s digital reputation audit analyzes your business's reviews across platforms like Google and Yelp, the sentiment behind what customers are saying, how ratings compare to competitors in the same market, and how your reputation performs against industry benchmarks. It goes beyond a star rating to show what customers actually say and how that influences whether new customers choose to call.
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A home services business's digital footprint is the complete picture of how it appears online. It includes the business's website, local search rankings, Google Business Profile, directory listings across sites like Yelp and Angi, social media presence, and the data that AI assistants use to recommend businesses to customers. A strong digital footprint means the business shows up consistently and accurately wherever customers are searching, whether that's Google, AI tools, or voice assistants.
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