When people search for your business or your services online, there’s a pretty good chance that they’ll be on their smartphones or tablets. We are now in a time when more than half of all Google searches are performed on mobile devices. With this being said, the last thing you should be doing is ignoring the mobile crowd. If you do, you could be missing out on some great opportunities to attract new customers and jobs!
Want to know how you can make your home service business marketing plan mobile-focused? Here are 3 helpful strategies:
Make Sure Your Website is Mobile-Friendly
Nothing turns website visitors away faster than a site that takes forever to load or respond, or that is a pain to navigate. This is what mobile users experience when they visit websites that aren’t properly optimized for your mobile devices. You should test your website out on various types of mobile devices to see what your users are experiencing. Does the site load quickly? Is the text easy to read without having to zoom in? Is it easy to tap on links and buttons and fill out online forms? Are all videos and other media playable on the device? If you answer no to any of these questions, or if you find other issues that are creating a less-than-smooth user experience, it’s probably time for a website redesign!
You should keep in mind that a non-mobile-friendly website harms your business in more ways than one. It not only frustrates and drives away potential customers, but it can also hurt your search ranking in Google searches that are performed on mobile devices (due to an algorithm update released by Google last year).
Enable Call Extensions & Location Extensions for your PPC Ads
If you run pay-per-click (PPC) ads for your home service business, there are a few ad extensions you can use to better appeal to mobile users. With a call extension, the mobile user will see a call button next to your paid search ad, making it easy for the user to call your business with just a single click. Providing that extra step of convenience is a great way to boost your ads’ conversion rates!
Location extensions are also great for attracting mobile users, especially because these individuals are usually performing their online searches while they’re on the go. A location extension shows your business’s address, phone number, and a map with your ad. If the user is on a mobile device, he or she will also be able to access a link with directions. You can even set your location extension to target users within a certain radius of your business, which allows you to target people who would be more likely to visit your location.
According to Google, call extensions typically boost click-through rates by 6-8%, and location extensions typically boost click-through rates by 10%, on average.
Advertise Your Business on Social Media Sites
With social networking sites just a click away on our smartphones, it’s no wonder that we devote so much time to social media. Recent data shows that people in the U.S. launch social media apps on their smartphones an average of 17 times a day! Advertising your home service business on social networking sites such as Facebook and LinkedIn is a great way to get in front of not only social media users, but also the mobile crowd. You can use social advertising to reach audiences within certain demographics, which can be extremely helpful for improving online conversions.
Keep in mind that video ads are especially appealing to mobile users. According to a study by Google, people who view videos on smartphones are twice as likely as television viewers to feel personally connected to brands that provide video content, and they are 30% more likely to feel this connection as people who watch video on desktops.
Now is the time to update your marketing plan so you can get the phones ringing with new business! Feel free to call Scorpion if you would like to discuss your mobile marketing strategy.
For more helpful tips for marketing your home services business online, download our free Online Reviews Survival Guide.
About the Author
Travis Carter is the VP of Sales at Scorpion. As former President of a home improvement and flooring company in Ohio for many years, Travis is passionate about ensuring that home service companies have the online marketing campaigns they need to stay ahead of the digital curve. Travis loves the creative process, whether its film concepts, dancing, acting, or singing – he’s an entertainer at heart! He even had a record deal in high school as part of a boy band. He now lives in Los Angeles with his wife and 7 kids…yes, 7!