Image of the speaker - Marisa De Armas
Episode 13

Why Your Home Services Business Needs Content Marketing

About the Episode

Marisa DeArmas is a Senior Content Marketer at Scorpion. Her typical day is filled with studying clients, their region, and their industry, and then creating content that their audience will like. For example, if you’re a plumber, you want to create and share content that answers how to fix a specific plumbing problem that your audience might be searching for. Utilizing tools like Google Trends to see what people are searching for in your industry or area, and talking to your customers to understand what their needs are, are great ways to inform the content you create.

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Meet The Host

Josh Smith Vice President of Marketing

Josh Smith is the Vice President of Marketing for the Home Services division at Scorpion. He manages the development of the marketing team that handles all of the home service accounts across the organization. He works to continually sharpen the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses. With Josh’s high energy and home services expertise, he loves to talk about leadership, motivation, taking life by the horns and crushing the goals that clients set out to accomplish.

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