Unifying local and national marketing for franchise brands to create a better customer journey and maximize revenue.
Walk away knowing exactly how to close the performance gap
- Why local marketing spend below 5% of monthly revenue is leaving same-store growth on the table
- How to set a speed-to-lead standard that separates top-performing locations from the rest
- What 65% of consumers now expect from AI-driven intake and how to deploy it the right way
- The KPIs that actually predict unit-level profitability
- How to build a governance cadence that keeps every location aligned without constant friction
- A 90-day new franchisee launch program with week-by-week milestones
Stop leaving growth on the table
The brands winning right now are the ones who treat marketing like an operating system, not an afterthought. The Franchise Marketing Playbook gives your brand the foundation and the ongoing strategy it needs for success.
Built for every level of your network
Download the full playbook and walk away with checklists, KPI frameworks, escalation templates, and a governance cadence ready to deploy across your network.
- 70% of brands reinvesting more than 5% of monthly revenue report improvement in same-store sales
- 71% of franchise brands with a 30-min-or-less speed-to-lead are using AI for intake
- 9 in 10 franchise brands that self-grade as B or higher evaluate their marketing strategy at least monthly
What the Top-Performing Franchise Brands Know That Most Don't
Data from the IFA Annual Convention reveals three operating differences that predict same-store sales growth
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48%of franchise brands grade themselves a C or lower for marketing
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66%
more likely to report strong same-store sales growth for brands with a speed-to-lead time of 30 minutes or less
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3x
more likely to report same-store sales growth above 5% for brands that work collaboratively with franchisees on marketing strategy
Results that make a difference
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6% Increase in call booking rateLearn More“Through our partnership with Scorpion and our team’s dedication to delivering great customer experiences, our business has stacked up several fantastic months — breaking the $1 million mark in April for the first time ever has been exciting.” -
“Working with Scorpion feels like a powerhouse marketing partner who just gets us. They make the complex feel effortless." -
140x Return on total investmentLearn More"My advice to somebody who's considering Scorpion, I would say, number one just do it! There is no reason why not." -
15% Growth in leads quarter-over-quarterLearn More“We lean on Scorpion to a significant extent. They’re important to our operations, reputation, brand, & to the success of our franchise owners."
