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As a growing window treatment franchise, Gotcha Covered wanted a marketing company that could keep up with their needs and serve as a strategic partner—not just a one-off vendor. Find out how the franchise was able to expand their digital marketing toolbox and get closer to achieving their goals by switching to a new partner...

  • Main Service Area: Window Treatment
  • Challenge: Finding a premium marketing partner for a premium business
  • Location: Denver, CO

The Challenge

Since 2009, Gotcha Covered has maintained an average rating of 4.9 out of 5 stars on key consumer feedback sites like Yelp and Google. Keeping up such an impressive reputation would be challenging for any business, let alone a franchise with more than 90 locations—but Gotcha Covered does it year after year.

Their secret success?

A commitment to high standards and a refusal to compromise on quality service.

As a business built on the provision of exceptional service, it shouldn’t be surprising to learn that Gotcha Covered also has high standards when it comes to the service it receives from its vendors and partners. Which is why Gotcha Covered’s leadership team in Denver couldn’t help but notice when the company’s long-time marketing partner suddenly stopped delivering impeccable customer service.

“Our old marketing vendor...became this nameless, faceless company, and we had to submit a work order every time we needed something. They became corporate and bureaucratic and had less of that “startup feel.” It was a culture clash for us; we wanted a partner that was consultative instead of transactional.”

  • Paul Linenberg, President and Vice President of Marketing, Gotcha Covered

The Solution
A new website reflective of a customer-first brand

“By understanding who we are and what are our goals, you’ve helped us launch a beautiful, new website that reflects—and even evolves—our brand. We’ve taken a big step forward with our brand since we launched the site.”

  • Paul Linenberg, President and Vice President of Marketing, Gotcha Covered

An expanded digital toolbox through systemized customization

“Your digital marketing toolbox is larger and better than any other marketing company I’ve seen...you’re always trying new things, and that leads to better performance. Our old marketing company had a limited toolbox...when you needed a wrench, they could only offer a hammer and a screwdriver.”

  • Paul Linenberg, President and Vice President of Marketing, Gotcha Covered

Impeccable support for franchise owners

“We have a lean staff and not a lot of marketing resources, so we needed to have a partner that could really support us. We chose your company because of the best-in-class, customized services you offer to franchisees.” 
- Paul Linenberg, President and Vice President of Marketing, Gotcha Covered

The Outcome

  • Ranking amongst american franchises Top 20%
  • average star rating 4.9/5
  • average search page ranking 1.86

Gotcha Covered is anything but a run-of-the-mill franchise—they’re an ambitious brand with lofty goals for growth, which is why they needed a partner ready to equip them with the right tools and customer support.

A marketing partner Paul can tell you about in his own words...

Hear from Paul Linenberg

"We expanded the marketing options for our franchise owners, which allowed them to generate higher-quality leads...Today we’re on the cusp of 100 franchise locations, which is a major milestone for any franchise, and a milestone that would have been much harder to hit without Scorpion."

Paul Linenberg President and Vice President of Marketing, Gotcha Covered
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