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Wisselman, Harounian & Associates, P.C.

Becoming One of Long Island’s Largest Family Law Firms

Although they were a well-respected and established practice, Wisselman, Harounian & Associates had a meager online presence. Until they partnered with Scorpion.

Quick Stat 2X Revenue Increase
The Goal

Little More Than a Digital Business Card

Serving the Long Island and New York Metro family law market since 1976, Wisselman, Harounian & Associates is an established practice with a track record of success. Before Scorpion, however, their online presence paled in comparison to their impressive qualifications.

Wisselman, Harounian & Associates’ website was little more than a digital business card that displayed the practice’s name and contact information. It was time for a more effective and sophisticated means of showcasing the firm and its benefits.

The firm’s marketing director, Linda Wisselman, turned to Scorpion for an up-to-date web presence that would reflect the firm’s trusted brand and win prospective clients’ trust.

Jerome Wisselman & Jacqueline Harounian
The Solution

Moving Forward

Wisselman, Harounian & Associates needed a competitive online presence and a forward-thinking strategy to be seen as the leading Long Island family law firm that they were. So, we initiated a complete website overhaul and implemented targeted advertising to build the firm’s presence on the Internet, where most people look for counsel. Linda was extremely satisfied with the results, saying, “We've doubled our revenue since signing with Scorpion, and we’ve grown from six attorneys to nine.”
Web Design & Content

A Complete Transformation

To separate Wisselman, Harounian & Associates apart from the pack, we built the firm a stunning new website with an easy-to-navigate structure and informative, compelling content. We highlighted the attorneys’ collective 150+ years of experience and used the type of messaging and images that reflected the level of counsel clients could expect to receive. The soft and elegant feel of the website differentiated Wisselman, Harounian & Associates from competitors, who were using “aggressive, hard-sell messaging and design elements,” according to Linda.
Digital Marketing

Targeting the Right Audience

We helped the firm make the transition from traditional print advertising to more targeted digital marketing. We brought attention to Wisselman, Harounian & Associates and its newly designed website with advanced audience targeting through pay-per-click (PPC) ads, social media advertising, online video marketing, and other digital advertising channels. Diversification and constant monitoring helped us stay on top of trends and industry changes to formulate more effective strategies that evolved with the firm and its needs.
Maintenance & Support

A Dedicated Marketing Team

One of the most valuable things we could offer the hard-working team at Wisselman, Harounian & Associates was the full support that would free up their time. With Scorpion, they have their own team to constantly monitor their Internet presence and campaigns, plus an online marketing dashboard that offers 24/7 access to detailed reporting, in real time. Instead of spending time working on their website and marketing, the attorneys and support staff can focus on what really matters: providing the highest quality counsel to their clients.

Taking Their Website to
a Whole New Level

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“Scorpion is a leader in the industry and that gives us great confidence and the ability to compete in our market. If you’re looking to expand your Internet presence and generate more business, you couldn’t find a more effective partner than Scorpion.” Linda Wisselman Marketing Director, Wisselman, Harounian & Associates, P.C.
Continuing Success

The Confidence to Compete

With Scorpion, Wisselman, Harounian & Associates has grown to one of the largest family law firms on Long Island. They doubled revenue and hired more attorneys and staff, and their visual identity matches their trusted brand.

According to Linda, “Scorpion is a leader in the Internet marketing industry—especially in legal advertising—and that gives us great confidence and the ability to compete in our market. If you’re looking to expand your Internet presence and generate more business for your firm, you couldn’t find a more attentive and effective partner than Scorpion.”

Linda Wisselman

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