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White Law PLLC

Taking an Established Practice Further with No-Nonsense Marketing & Full Transparency

With an already well-established legal practice, attorney James White saw no real need to invest in digital marketing. Until he saw the value in Scorpion’s approach.

Quick Stat 2X Revenue Increase
The Goal

Finding the Value in Marketing

For years, attorney James White ran his practice without allocating any precious resources on marketing. White Law PLLC received new clients through word-of-mouth referrals, and the firm was growing, but not enough.

James decided to reconsider his long-standing opposition to marketing—if he could find a partner who was ready to commit to his goals, deliver more leads to his practice, and empower his firm to help victims of sexual abuse, which was one of his key areas of focus.

He turned to Scorpion for on-point marketing, informative content, and an ongoing branding strategy that would take his established practice to the next level.

Attorney James White
The Solution

New Growth

In partnering with White Law, we developed a no-nonsense strategy for efficient growth that would evolve with the practice’s needs and goals. We worked closely with James and his team to develop a visual identity that would bring comfort to people in need of legal counsel during the most trying times of their lives. We focused on transparency so James could see exactly where his advertising budget was being spent, and why. We took the mystery out of marketing for White Law.

Delivering as Promised

James, like many attorneys, had heard the horror stories of time wasted, money lost, and promises broken by inefficient marketing agencies. We knew we had to take a consultative approach to fully align our efforts with the firm’s needs. So, we worked directly with James to discuss and land on a strategy and budget that would accomplish White Law’s goals now and into the future. We delivered as promised, taking his budget further and providing detailed reporting as to where every dollar was being spent. “I thought marketing was B.S.…a waste of time and money...boy was I wrong,” said James. “The way Scorpion spends my money is effective and efficient.”

Going the Extra Mile

We knew James needed a partner he could rely on to take a proactive approach to his marketing. We provided him with a team that was readily available to answer his questions about his campaign, budget, and strategy. We checked in with him consistently to keep him informed, flew out to meet him, and helped him determine where the best leads would come from—and then targeted those leads. James saw the value in this level of honesty and support. “Having a credible partner that we can rely on for the long term—it’s just priceless for our practice," he said.

Adapting to Shifting Priorities

As a practice with a focused interest in civil litigation, adaptability and responsiveness were two key factors that needed to be addressed in our marketing and advertising strategies. Constant monitoring and the ability to rapidly change digital content have empowered White Law to connect and resonate with victims of various incidents like the Flint water crisis and USA Gymnastics sex abuse scandal. With the right positioning and online presence, James no longer had to negotiate with potential clients. The people that started calling in were already sold on and ready to hire the firm.

Taking Their Website to
a Whole New Level

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“Digital marketing is the future—if your practice isn’t doing it, you’re going to die. Scorpion is the leader in legal marketing...because of them, we’re seen as a leader in representing children and adults who’ve suffered the horrors of sexual abuse." H. James White Founder, White Law PLLC
Continuing Success

Helping More People

Since partnering with Scorpion, White Law has doubled its revenue. The firm also represented 160 women in a lawsuit against Michigan State University, reaching a $500 million settlement as a result of the USA Gymnastics scandal. With an adaptable strategy and visual identity that resonates with the people who need them most, James and his team have been able to reach and bring justice to the frequently forgotten victims of sexual abuse.
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