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Vaughan C. Jones Attorney at Law

Bringing Financial Security to a New Criminal Defense Firm

Vaughan C. Jones wanted to build a successful criminal defense practice—without taking court-appointed cases. He turned to Scorpion for smart, aggressive marketing.

Quick Stat 75% of Cases Generated
by Digital Marketing
The Goal

From Prosecutor to Defense Attorney

When former prosecutor Vaughan C. Jones decided to transition his focus to criminal defense, he wanted to skip the part where he relied on court-appointed cases to build his reputation. He wanted potential clients to know his name and seek his counsel.

Vaughan was looking for a marketing partner who could create a strong and compelling presence for his firm on the Internet, where most people search for an attorney. He came to Scorpion for an innovative approach that would fast-track his firm’s standing and success.

Vaughan C. Jones
The Solution

Stability & Success

In working with Vaughan, we knew we needed to build a digital marketing strategy and online presence from the ground up. Our designers and developers built the type of website that displayed Vaughan’s experience and marketed it to the right audience, all to generate the type of leads and clients that would bring long-term stability and success. Vaughan was more than satisfied with the outcome, saying, “You’re so good at what you do...I’m hesitant to recommend you to my competitors.”
Web Design & Development

Inspiring Confidence

When someone needs a criminal defense attorney, they need someone they can trust. That attorney’s website must offer helpful information and inspire confidence that a positive outcome lies ahead. As a former prosecutor, Vaughan had much to offer his clients. Our team created a modern, sleek design that included compelling messaging that resonated with people facing criminal charges and accurately displayed Vaughan’s ability to defend their rights. “Your team constantly puts me in front of the right clients, at the right time,” said Vaughan.
Strategic Targeting

Getting the Right Cases

Our goal was to position Vaughan as an elite criminal defense lawyer. This required strategic, targeted advertising that would deliver a higher return on investment than traditional “pay-and-spray” approaches using billboards and bus stop benches. We put Vaughan directly in front of his ideal clients by hitting the specific niche he wanted to target. With higher quality leads, he was able to avoid relying on court-appointed cases, which, according to his experience, are often “too political, with too little payoff.” Vaughan was right where he wanted to be: in full control of his own future.
Customer Service & Support

Creating a True Partnership

If Vaughan was to realize his greater vision, it would take more than just marketing. With Scorpion, Vaughan had his own team to address his needs. We took the time to learn about him, his background, and his community and combined this with our digital marketing expertise to continually manage and improve his online presence. “As far as customer service and client education are concerned, your team is unparalleled,” said Vaughan. “In addition to offering the best products and the best services, you help me learn everything I need to know about digital marketing."

Taking Their Website to
a Whole New Level

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“Scorpion has helped my practice so’s why I’m excited to talk about you! I just hope my competitors don’t find out!” Vaughan C. Jones Founder, Vaughan C. Jones Attorney at Law
Continuing Success

Top Placement in a Tough Market

It’s been about a decade since Vaughan C. Jones partnered with Scorpion. Instead of spending years relying upon court-appointed cases to make a name for himself, he benefited from smarter marketing that has earned him top placement on Google and an online presence that inspires potential clients to call for a consultation. Today, none of Vaughan’s cases are court-appointed, and three out of every four cases can be directly attributed to his digital marketing campaigns.

Vaughan, we’re very happy that you decided to trust your firm’s future with our team. Let’s take it to the next level!

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