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Tutor Doctor

Strength, Unity & the Path to Creating a Household Name

Tutor Doctor wanted more growth, but a lack of unity among franchisees and a weak Internet presence were limiting their opportunities. Until they partnered with Scorpion.

Quick Stat Over 2X Increase
in Leads/Month
Before Scorpion

Isolated Franchisees

Since it was established 20 years ago, Tutor Doctor had a clear mission: to change the trajectory of students’ lives. When the company began franchising in 2003, however, that mission and the trusted Tutor Doctor brand were not conveyed in a unified and clear way by franchisees.

According to Frank Milner, President of Tutor Doctor, “[The disconnect] created some really significant challenges as we’ve grown into hundreds of different franchisees and hundreds of different URLs. As we recognized how this was impacting our potential to dominate on the internet, we had to find a way to bring everyone back into the camp.”

Tutor Doctor turned to Scorpion for the technology, marketing expertise, and team to unify the brand.
 

Tutor Doctor franchisor
With Scorpion

Dominating the Space

Before Scorpion, Tutor Doctor gave franchisees free rein in branding their websites as they saw fit, as long as they linked to the corporate website. Our team stepped in to unite these individual entities into a strong online presence. Together, Tutor Doctor franchisees had the power to dominate the space. “We’re starting to see the benefit of that power, of having all our franchisees in the Tutor Doctor campaign,” said Frank. “And that’s been absolutely huge.”
Consolidating URLs

A Unified Online Presence

Our first step was to create a strategy and timeline to bring each franchise URL under the Tutor Doctor brand. We redesigned and restructured Tutor Doctor’s corporate website and brought in each franchisee using industry best practices to ensure the brand—and each individual location—would benefit from a better user experience and improved search engine optimization (SEO). With a unified online presence, Tutor Doctor was one step closer to brand alignment.
Creating Consistency

Total Brand Alignment

Consistency is one of the most important parts of branding. It is a crucial factor in making any brand a household name, and for Tutor Doctor, this would be a necessary step in achieving total brand alignment and top-of-mind awareness among potential franchisees and customers alike. So, our marketing experts took the same cohesive approach to their online listings. Finally, the Tutor Doctor brand saw consistency on the Internet, where most people go to look for tutoring help.
SEO & Paid Advertising

More Leads, More Customers

With the restructure of their site, improved SEO, and added paid search campaigns, Tutor Doctor was able to attract higher quality leads while enhancing the combined strength and unity of their overall brand. Within only a few months of starting the migration process for their franchisees, leads for Tutor Doctor increased from 1,808 to 3,899. Page views also increased 66% since partnering with Scorpion. Tutor Doctor was positioned for sucess online, and the numbers proved it.

Taking Their Website to
a Whole New Level

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“Working with Scorpion going forward I think is probably our best bet at having the biggest impact on the tutoring world that we can.” Khya Fellingham Marketing Director, Tutor Doctor
Continuing Success

Future-Proof Strategies

Tutor Doctor has seen more leads, more franchisees, and more revenue since partnering with Scorpion to bring alignment to their brand online. They have also benefited from future-proof strategies that will continue to propel the company forward, plus a team that’s dedicated to bringing guidance based on industry changes, answering questions whenever needed, and providing complete transparency regarding campaign performance.

Frank, Khya, and the entire team at Tutor Doctor, we’re proud of the relationship we’ve built and of the success we’ve been able to achieve, together. Here’s to even more wins!

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