When the COVID-19 outbreak hit the U.S., law firms all over the country were substantially impacted. Court closures put hearings and trials on hold, social distancing made in-person client meetings a challenge, and business inevitably slowed down.
In response, many attorneys completely shut down their marketing efforts — but not Lance Fryrear. He decided to use his marketing to keep his four-attorney firm, The Law Offices of Lance Fryrear, in front of prospective clients during this time. As the firm’s digital marketing partner, our team at Scorpion helped Lance deploy a winning online strategy that gave his practice a competitive advantage during a challenging season.
Explaining COVID-19 & the Law
Maximizing Reach & Sparking Conversation
Focusing on Converting Leads Into New Clients
“We asked ourselves, ‘How can we help our clients?’ Many people aren’t that up to date on the news, so we wanted to write some articles that could serve as a resource to them and their families. Not only did we see a great deal of traffic generated to our site, but we had clients thanking us for writing those articles. Some of our posts even led to new business!” Lance Fryrear Owner and Principal Attorney, The Law Offices of Lance Fryrear
Lance’s content and social media marketing efforts turned out to be a resounding success. Not only was he able to reach tens of thousands of people in his area, but he was even able to get them interacting with the posts and sharing the content with their own personal networks. One of the best-performing blog posts, which was about the legal repercussions of breaking quarantine rules, resulted in 68,641 people reached, 21,058 new visitors to the firm’s website, 653 comments, 302 reactions, and 219 shares.
In April 2020, the firm’s website traffic increased by 480%, and they saw ZERO reduction in call volume. Furthermore, they were able to achieve 86% of their usual revenue, which was especially impressive considering they were only expecting to reach 50%.
Lance, it’s attorneys like you who are proactive and quick to adjust who will come out of this pandemic on strong footing. We’re so happy to be your partner on your journey of ongoing success!
- 480% Increase in Website Traffic in April 2020
- 0 Reduction in Call Volume During the Pandemic
- 86% Revenue Retention Compared to 50% Expected