After opening their criminal defense firm in Midland, Texas, attorneys Aaron and Victoria Eckman operated their practice much like a federal public defender’s office—the majority of their work consisted of cases appointed to them by the federal court. The husband-and-wife team enjoyed a consistent flow of cases, but they eventually realized they had little control over the growth of their practice. The Law Office of Aaron E. Eckman, PLLC was at the mercy of the government’s case calendar and pay schedule—which became a problem when a government shutdown meant the firm stopped getting paid for weeks on end.
Fortunately, just a few months before the shutdown, Aaron and Victoria had hired Scorpion to help mitigate the practice’s reliance on federally appointed cases (which were tied to 70% of their revenue at the time).
Increasing Online Exposure
Prior to Scorpion, The Law Office of Aaron E. Eckman’s website had a nice design and functioned well enough, but it wasn’t generating traffic—people were only seeing the site when Aaron and Victoria directed them there. To give the attorneys’ website better exposure, we gave it a brand-new design and messaging and set it up to be more visible in search engines, which was a huge success. According to Aaron, “We now receive more calls in a day from people interested in our services than we used to get in an entire week."
Attracting the Right Clients & Cases
“Thankfully, our marketing came through and we were able to get new clients through the door, generating more than $22,400 in revenue.” Aaron Eckman Founding Attorney, The Law Office of Aaron E. Eckman
In the end, Aaron and Victoria’s new digital strategy paid off. The attorneys also found that their marketing gave them a higher level of control over the cases they were able to take on. Since partnering with Scorpion and improving their digital presence, the percentage of Aaron and Victoria’s caseload of retained cases has grown from 30% to 60%, and they’re now enjoying 4-5X higher return on investment from their marketing.
Congratulations on your success, Aaron and Victoria. We’re honored to be a part of your journey!