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The Law Office of Aaron E. Eckman

Surviving & Thriving in a Government Shutdown

Attorney Aaron Eckman’s decision to transition from court-appointed cases to more retained cases helped him fill a $22,400 revenue gap for his firm during a government shutdown.

Quick Stat 4-5X Higher ROI
The Goal

70% of Revenue from Federal Appointment Cases

After opening their criminal defense firm in Midland, Texas, attorneys Aaron and Victoria Eckman operated their practice much like a federal public defender’s office—the majority of their work consisted of cases appointed to them by the federal court. The husband-and-wife team enjoyed a consistent flow of cases, but they eventually realized they had little control over the growth of their practice. The Law Office of Aaron E. Eckman, PLLC was at the mercy of the government’s case calendar and pay schedule—which became a problem when a government shutdown meant the firm stopped getting paid for weeks on end.

Fortunately, just a few months before the shutdown, Aaron and Victoria had hired Scorpion to help mitigate the practice’s reliance on federally appointed cases (which were tied to 70% of their revenue at the time).

Law Firm Standing Outside
The Solution

Directly Reaching Potential Clients

Switching from federal court appointments to more retained criminal cases meant The Law Office of Aaron E. Eckman had to do a better job appealing directly to potential clients—and that required the firm to have a better digital presence in order to reach people searching for an attorney online. Our Scorpion team worked with Aaron and Victoria to build up their brand, ensuring that they were both a visible and attractive choice for the exact types of potential clients they wanted for their firm.
Digital Brand

Increasing Online Exposure

Prior to Scorpion, The Law Office of Aaron E. Eckman’s website had a nice design and functioned well enough, but it wasn’t generating traffic—people were only seeing the site when Aaron and Victoria directed them there. To give the attorneys’ website better exposure, we gave it a brand-new design and messaging and set it up to be more visible in search engines, which was a huge success. According to Aaron, “We now receive more calls in a day from people interested in our services than we used to get in an entire week."

Targeted Advertising

Attracting the Right Clients & Cases

To maximize online visibility for The Law Office of Aaron E. Eckman, we launched pay-per-click (PPC) ads for the firm on search engines like Google and Bing. The ads were set up to target clients in communities near the firm, from specific cities to entire counties, and we used keyword targeting to help Aaron and Victoria capture more of the types of criminal cases they wanted to handle (everything from DUIs to sex crimes).
A Reliable Team

Personalized Support

For a boutique legal practice, everything is a risk. As a result, it can be especially challenging for attorneys at these smaller law firms to venture out and try something new. Aaron says the only reason he and Victoria were able to step out of their comfort zone is that they have confidence that Scorpion is guiding them down the right path: “Because I know Scorpion is reliable and has established a proven track record of success in my own campaign, I feel confident to take risks that I would never have taken before to grow my firm. Scorpion has been a true game-changer for my practice.”

Taking Their Website to
a Whole New Level

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“Thankfully, our marketing came through and we were able to get new clients through the door, generating more than $22,400 in revenue.” Aaron Eckman Founding Attorney, The Law Office of Aaron E. Eckman
Continuing Success

A Partnership Focused on Long-Term Success

In the end, Aaron and Victoria’s new digital strategy paid off. The attorneys also found that their marketing gave them a higher level of control over the cases they were able to take on. Since partnering with Scorpion and improving their digital presence, the percentage of Aaron and Victoria’s caseload of retained cases has grown from 30% to 60%, and they’re now enjoying 4-5X higher return on investment from their marketing.

Congratulations on your success, Aaron and Victoria. We’re honored to be a part of your journey!

Aaron Eckman At Work
Attorney Aaron Eckman

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