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Tedford & Associates

From Crash Victim to Successful Personal Injury Attorney

When law student James “Ted” Tedford was rear-ended at 65 mph, he experienced firsthand the trauma of being injured by another’s negligence. He turned this into a passion for justice.

Before Scorpion

Spending $25K/Month on Bad Leads

Ted was a newlywed in his second year of law school when he was rear-ended. He suffered serious injuries that caused him decades of pain. As someone who experienced his own brush with death, Ted knew a lot about adjusting to a life of pain. He understood how a single event could turn a person’s life upside down. Once Ted had new prospects in his office for a consultation, connecting with them and earning their trust was a breeze. The real challenge was getting more people through the door.

In the late '90s and early 2000s, he tried what nearly every other attorney was doing: running Yellow Pages ads. “I was paying $12,000 to $15,000 a month—even up to $25,000 at one point,” said Ted. “I was getting calls from my ads, but the quality wasn’t great. It was a waste of money.”

Ted then transitioned to online marketing, but his vendor took too long, was unresponsive, and his new website wasn’t bringing in any new business. Something needed to change.
 

James
With Scorpion

A Natural Fit

Despite his rocky past with digital marketing, Ted knew the Internet was the way of the future. He trusted Scorpion to turn things around, and that’s exactly what we did. We built a website and marketing plan that actually delivered results. According to Ted: “Our firm has grown significantly. We’ve gone from having one full-time assistant and one part-time assistant to five full-time staff members and a few part-time attorneys. We had to move to a larger office because of all our growth.”
A New Website

Less Than Two Months to Launch

The last thing Ted needed was another company that would take his money with nothing to show for it. So, our first step was to build a new website for Tedford & Associates—and we got it done in less than two months instead of the nine months it took his previous partner. We took care to ensure the firm’s new visual identity matched Ted’s professionalism, understanding, and level of service, so prospective clients could see that Tedford & Associates was the right choice for their legal matter. The firm immediately started getting more calls from their website.
PPC Advertising

Lower Costs Per Lead

Pay-per-click (PPC) advertising is a powerful tool in digital marketing, and with our technology and expertise in this field, we were able to make the firm more visible in online search with paid advertising—while keeping their average PPC cost per lead 64% below the national average. This, of course, allows for a higher return on investment, which is a true sign of a working campaign. “We have seen a significant increase in calls and new business since we hired Scorpion,” said Ted. “We definitely get more bang for our buck with this company!”
More Leads

Increasing Volume & Quality

Even though Tedford & Associates was spending less per lead, they saw a spike lead quality. Organic (unpaid) rankings in search engines, social media advertising to reach new audiences, and PPC advertising combined to strengthen their digital presence, and a smarter marketing strategy increased the volume and quality of their leads. They went from low visibility online to showing up in search engines for the terms they wanted most. With the leads and clients rolling in, they had to hire more staff, growing from two employees to five, plus some part-time attorneys.

Taking Their Website to
a Whole New Level

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“We've been able to increase both the volume and quality of cases we get through our website, and that’s because our marketing team is so receptive to making any changes we need. Scorpion is head and shoulders above any other company I have worked with." James “Ted” Tedford Founding Attorney, Tedford & Associates
Continuing Success

A Receptive Team

With Scorpion, Tedford & Associates finally has a marketing partner who is responsive and dedicated to seeing Ted and his team help people who are going through the toughest times of their lives.

Ted, it’s been a pleasure working with you, and we’re excited for your firm’s continued growth!

Tedford Associates

You Have a Vision for Your Future. Tell Us About It.

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