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St. Joseph Health

Maximizing a Leading Health System’s Influence & Impact

St. Joseph Health was consistently publishing content with disappointing patient engagement. Seeking a way to expand their reach and impact, they turned to Scorpion.

Quick Stat 71% Increase in Web Visitors
Before Scorpion

Seeking a Greater Reach

St. Joseph Health (SJH) is an integrated health system that includes 16 acute care hospitals across California and Texas. Before Scorpion, they published content consistently but were dissatisfied with the results. They sought to expand their visibility and more directly impact current and potential patients. They needed a marketing partner who could build a stunning and functional website that served their needs and the needs of their patients while running marketing campaigns that would resonate with the people who needed their expert care.
St. Josephs medical staff
With Scorpion

The Right Technology

SJH was determined to take their digital presence to the next level, and we were up to the challenge. We had the technology and the team to create a website that was not only visually engaging but that served a key purpose of making it easy for patients to find the right information and services. We worked closely with SJH to take their existing blog and market it in such a way as to reach more patients and result in more engagement, with overwhelming results.
Paid Promotion Campaigns

Making Their Brand Seen & Heard

The first step was to put the St. Joseph Health brand in the forefront of patients' minds. Fortunately, social media is a fast and effective tool for this, so our team launched paid promotion campaigns on sites like Facebook and Twitter to drive more likes and follows, using the right messaging and insight to increase impressions and help to improve brand awareness.
Diversified Distribution Channels

A Broader Reach

Showcasing SJH’s most popular online content to a larger audience meant more of the people who needed their services or even helpful information could find it online. Diversifying distribution channels meant we were reaching a wider audience.
Newly Generated Content

Boosting Patient Engagement

Reaching more patients was not enough. We saw the need to create compelling videos and compelling content that would deliver SJH’s unique message to potential and current patients, getting them to come back for more, tell their friends and loved ones, and in all drive brand awareness and patient engagement to a whole new level.

Taking Their Website to
a Whole New Level

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Continuing Success

Outpacing Competitors

Since working with Scorpion, SJH has significantly improved their social media following, and this has led to a 71% increase in web visitors, with continual growth each year. SJH has consistently distanced themselves from competitors, and with our continued involvement and support, has seen more patients come through the doors of their acute care centers.

We’ve loved working with the team at SJH, and we can’t wait to continue pushing the envelope with the type of messaging that creates a powerful and lasting impact on patients and communities. There’s no limit to what we can accomplish!

doctor at St. Joseph Health

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