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S & D Plumbing

Taking All the Pressure out of Internet Marketing

Dan Dowdy of S & D Plumbing came to Scorpion content with his marketing but not seeing much change. We took him off autopilot to a place where he could see results.

Quick Stat 2X Revenue Increase
The Goal

Looking for a Way to Reach New Customers

For more than 35 years, S & D Plumbing has had a reputation for honesty, integrity, and quality workmanship in the Austin area. Before Scorpion, their brand had a loyal following, but they needed a way to get in front of new customers. They needed someone to take a proactive approach to their marketing and deliver the results that would generate real growth.

Dan had worked with marketing companies in the past, but he felt they never gave a straight answer or showed clear results. “I’m a plumber and a technician by trade, so that whole market scares me,” said Dan. “I don’t know a whole lot about it, so I have to really trust who I’m working with.”

Fortunately, Dan found a trusted partner in Scorpion.

S & D employee on the phone
The Solution

"A Breath of Fresh Air"

With S & D Plumbing, the goal was to cement their trusted brand in the minds of customers throughout their service area. We needed to create a visual identity that matched their values and a marketing campaign that generated the quality leads that would take S & D to the next level. Dan started seeing results. “I started hearing from our technicians, ‘What have you been doing differently lately?’ Because all of a sudden, we are getting a different type of customer. We are getting true customers, ready to buy. Once I found Scorpion, it was like a breath of fresh air.”


A Fully Dynamic Brand Strategy

S & D Plumbing had an established brand name, but this was primarily based on word-of-mouth marketing. They needed to establish brand awareness online, where most people look for plumbing help. Scorpion’s writers and marketing experts shared engaging content such as do-it-yourself tips, dos and don’ts, and home and garden ideas, personable photos and videos, behind-the-scenes content, and testimonials to increase audience interest and establish S & D as the top choice for quality plumbing in the Austin area.
Reporting & Analytics

Visible Results. 5-Star Service.

One of the things Dan values most about his partnership with Scorpion is the fact that he can access S & D Plumbing’s analytics whenever he wants. He always has a finger on the pulse of his marketing campaigns and can see the results as they come in. Plus, his team at Scorpion is always ready to help. “We can literally call my account manager up and get that five-star service I’m looking for,” said Dan. Constant reporting also means more responsive, effective campaigns—which translates directly to more leads and more jobs.
Paid Advertising & Social Media

Focusing on Their Ideal Customer Base

It takes a combination of approaches to target S & D Plumbing’s ideal customer base. Dan’s team at Scorpion focused on increasing the company’s social media following and utilized paid ads on search engines to increase lead volume and quality. The results have been tremendous. S & D Plumbing has experienced 10% growth year after year and now has 10 trucks in operation. Dan is even looking to expand into HVAC.

Taking Their Website to
a Whole New Level

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“I look at it like this: either you’re with Scorpion and you're working with Scorpion now, or you're gonna be working with Scorpion and you wish you were there already.” Dan Dowdy Co-Owner, S & D Plumbing
Continuing Success

Looking Ahead to a Bright Future

Since partnering with Scorpion about two years ago, S & D Plumbing has doubled its revenue. For Dan, this partnership has also brought peace of mind. He always knows where his marketing stands and can rely on his team at Scorpion to help whenever he needs them.

According to Dan, he’s turned to Scorpion and now “...there’s no looking back.” He gets as much or as little information as he wants, from what he refers to as “the best internet marketing company anywhere.”

Dan, we couldn’t be happier that we’ve been able to take the burden of marketing off your shoulders, bringing growth to your family’s company. We’re with you all the way!

S & D's Dan Dowdy with a Scorpion brick

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