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Law Offices of John C. Bigler

Using On-Point Branding & Marketing to Get More Ideal Family Law Clients

Attorney John C. Bigler was tired of picking up the pieces left behind by past marketing vendors. With Scorpion, he found a partnership that delivered tangible results.

Quick Stat From 60 to 100+
New Cases Annually
The Goal

Thousands of Dollars, Wasted

Before Scorpion, the Law Offices of John C. Bigler was stuck. They needed a better website, better leads, and better case opportunities, but they had already wasted thousands upon thousands of dollars working with web designers, developers, and marketers who had failed to deliver.

What they needed was a partner familiar with the nuances of family law, who had the team and expertise to effectively brand and market the practice—delivering as promised to justify the cost. So, John turned to Scorpion.

John C. Bigler
The Solution

The Bright Side

John wanted a specific type of client for his practice: people with positive outlooks and realistic expectations. He wanted to focus more on cases where he could empower his clients to overcome the turbulence that comes with divorce and other family law matters. Our team worked to secure more organic (unpaid) leads by boosting his visibility and branding online. We pursued the best possible leads—without demanding an astronomical paid advertising budget.
Search Engine Optimization

Organic Visitors & Leads

In aligning with John’s needs and goals, we took a strict, disciplined approach to acquire more organic visitors and leads. Our designers and developers completed a thorough overhaul of the Law Offices of John C. Bigler’s website. We utilized every appropriate tactic in the design, content, links, and structure of the site to make sure it would rank well in search engines. This process, called search engine optimization (SEO), is crucial if a domain or page is to show up at the top of search results. We also gave John full transparency so he could see precisely how these efforts were paying off.
Targeted Marketing

Picking & Choosing Clients

As a seasoned family law attorney, John could always separate the good case opportunities from the bad. He needed to be able to trust us to do the same. So, we worked closely with him to understand his needs and who he wanted to target: individuals with realistic financial expectations about divorce who had positive outlooks to reach workable resolutions, but also had the financial capacity to afford his firm’s fees if trial was necessary. By improving the firm’s online presence and ensuring its messaging and design communicated effectively to prospective clients, we gave John the freedom to pick and choose his clients.
Content Development

Delivering the Right Message

John wanted more clients with positive outlooks. He wanted to avoid clients blinded by rage or fueled by vendetta, who would not see reason or have viable expectations when it came to their legal counsel and the outcome of their cases. Our writers took care to create content and messaging that would more effectively attract positive clients. This resulted in better leads and a brand that communicated John’s approach to family law. “Part of our job as a family law firm is to help clients see the bright side of their situation,” said John. “To achieve that goal, we have less distance to travel now than we did a few years ago, thanks to Scorpion."

Taking Their Website to
a Whole New Level

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“I’ve had so much success with your team I can’t really ask for’s been so good, I even refer Scorpion to my competitors at this point.” John C. Bigler Founder, Law Offices of John C. Bigler
Continuing Success

Going the Distance

Since partnering with Scorpion, the Law Offices of John C. Bigler has seen more calls, more cases, and more revenue than ever before. The firm gets an average of 1.1 qualified leads each day, which has resulted in growth from 60 to over 100 new cases each year. And John never has to wonder or worry about where his marketing dollars are going. He knows his Scorpion team is always going the distance to bring in the right clients and cases.
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