Building a Top Family Law Firm in the San Gabriel Valley
Find out how a client-focused website and smarter, more targeted advertising helped the Law Offices of Donald P. Schweitzer achieve exceptional growth.
Quick Stat
5X Growth in Retained Clients Each Month
The Goal
Opening the Floodgates for Growth
After nearly a decade of serving as a Deputy District Attorney in Orange County, with 70+ trials under his belt and a 95% conviction rate, Attorney Don Schweitzer decided he wanted to start his own practice.
In March 2003, Donald and his wife, Maria, opened the Law Offices of Donald P. Schweitzer to provide family law and criminal defense services to clients in Pasadena, California.
Knowing they had to promote their legal services to the community, the Schweitzers focused on improving their online presence as a way to attract attention to the practice, increase the firm’s caseload, and open the floodgates for growth. That’s when they turned to Scorpion.
The Solution
“Scorpion Has Taken Our Business from 0 to 100.”
The early 2000s was a time when most attorneys were still relying on print ads for legal marketing. The Schweitzers knew they had to level up their strategy if they were to succeed in the highly competitive family law market. Our team got to work building a stunning and functional website that resonated with their target audience. We created campaigns to drive the right traffic to their practice. These efforts paid off. According to Maria, "Scorpion has taken our business from zero to 100.”
A New Way to Advertise
Breaking out of Paper Advertising
Donald and Maria started out with a website they built themselves. Our designers, developers, and writers took this vision and turned it into a brand-new website that would pave the way for their firm’s growth. We combined a cutting-edge design, easy-to-navigate structure, and compelling messaging to create a website that conveyed Donald’s experience and commitment to his clients—because that's what it takes to compete online in a tough market.
Continual Optimization
Always Working for Better Results
It’s not enough to simply launch a website and call it a day. Successful web marketing is an ongoing process. After the initial launch of the Law Offices of Donald P. Schweitzer’s new website, we continually refreshed their design and became more tactical about catering their content to the right visitors.
Attracting the Right Visitors
50% of Web Leads Converted to Clients
By shifting their marketing budget from traditional to digital advertising, Donald and Maria were able to benefit from strategic campaigns that targeted the exact types of clients they wanted—in the areas they served. This resulted not only in more leads, but in better leads. In fact, this led to 50% of web leads converted into clients each month.
“Scorpion has always taken a proactive approach to our firm’s marketing. We’ve seen not only more clients, but a client base that is in our target market, since we signed with Scorpion. Our business has grown leaps and bounds over the last 15 years."
Maria Schweitzer
Co-Founder, Law Offices of Donald P. Schweitzer
Continuing Success
Constantly Clearing the Path to Success
Since partnering with Scorpion, the firm has increased intakes, signed more clients, improved their lead-to-client conversion rate, and significantly expanded their team: from 1 attorney and 1 manager to 9 attorneys and 25 staff.
Donald and Maria, we’re so happy we’ve been able to achieve this growth, and we’re excited about what the future holds!
