Staying Visible in the Crowded Pest Control Market
Halt Pest Control faced the challenge of finding success in the highly competitive pest control marketplace. They turned to Scorpion for a digital presence that commands attention.
Quick Stat
10-15% Revenue Increase Each Year
The Goal
“Our Online Presence Was a Mess”
Robert McMaster of Halt Pest Control sees the value in digital marketing. That’s why he invested in a website, content, and online advertising, but previous marketing companies only delivered disappointing results. Their website was generic, their content wasn’t properly marketed, and their ads weren’t being tracked. Something needed to change.
According to Robert: “After years of no clear Internet marketing strategy, our online presence was a mess, and we weren’t seeing the growth we wanted. I was looking for a marketing company that could take our digital presence to the next level.”
Robert chose Scorpion for the task at hand.
The Solution
Sustainable Growth
We knew it would take the right brand strategy to sell potential customers on Halt Pest Control’s services. So, we utilized our home services marketing and branding expertise to create a visual identity that shows Halt Pest Control as the premium service company that they are. Then, we implemented a strategy to make them more visible online, where most people search for pest control services. Robert had this to say: “With our new digital marketing plan, we’re seeing steady and sustainable growth. We continue to see improvement in our revenue year after year.”
From Chaos to Strategy
A Website That Stands Out
Located in a community saturated with competition, Halt Pest Control needed a high-quality website that stands out. Our developers, designers, and writers created a visual identity as distinct as the company we made it for, with vibrant colors and the right message to resonate with visitors.“Our new website helps customers see that we’re a premium service company, and they’re able to learn about what sets us apart,” said Robert. “Ever since we launched our new website, the quality of our leads has gone up. It’s easier to make sales because the people who are calling in are already sold on our services.”
Targeted Advertising
Transparent, Trackable Data
Tired of seeing little in the way of results from digital advertising, Robert wanted more transparency and better tracking with his new ad campaigns. We provided Halt Pest Control with the data and technology we provide to all of our clients: an easy-to-use online dashboard that includes all marketing campaign results, monthly reports, and an on-call team to break down results whenever Robert needed it.
Constant Support
Making Marketing Effortless
As a growing company working to be a leading service provider in their local market, Halt Pest Control had a lot of moving pieces in play. Not only did they have more employees to manage, but they were working to boost their efficiency in a number of areas within the business: services, pricing, branding, and of course... marketing. They needed a trusted partner. “What’s nice about Scorpion is that I don’t have to constantly check in with them because I know they’re always working on our campaigns and paying attention to what’s working and what’s not.”
“We’re extremely impressed with what Scorpion was able to do for our business. They have a great understanding of who we are as a company and what types of customers we’re going after. We definitely see ourselves continuing to grow with their help!”
Robert McMaster
Owner, Halt Pest Control
Continuing Success
The Future Is Bright
Since partnering with Scorpion, Halt Pest Control has benefited from a visual identity that reflects their company’s quality service. Revenue has increased every year, with more leads than ever coming from the Internet.
Robert, we're so happy about the results we've been able to achieve thus far, and we can't wait to take things even further for Halt Pest Control!
