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Gardner Law, PLLC

Turning a 6-Month-Old Immigration Practice into a Trusted Community Firm

Founding Attorney Gigi Gardner knew her practice would take time to build, but with the right marketing team, it took off much faster than she expected.

Quick Stat Average of 2.6 New Leads/Day
The Goal

Newly Launched & Underrepresented

When Attorney Gigi Garder decided to build her own firm, she knew building from scratch wouldn’t be an easy feat. However, her dedication to succeed pushed her to establish Gardner Law Firm, P.C., an immigration firm set in Raleigh, North Carolina—despite it being one of the least lucrative legal specializations in the industry. Regardless, founder Gigi Gardner knew she had something extra to offer those in need of immigration legal services, which is why she built her own website and pushed through to make the firm a reality.

Unfortunately, Gigi quickly learned that creating a firm isn’t the same as building a business, which is why she realized she needed help from a partner who knew how to bring in clients and put Gigi’s legal knowledge to work. Enter: Scorpion.

Gigi Gardner
The Solution

The Partnership They Were Waiting For

As soon as Gigi made the decision to bring her firm to Scorpion, she began to see how our strategies would help Gardner Law Firm, P.C. reach their goals. We put a team to work for her and quickly developed a strategic advertising campaign that would help garner the business the firm needed to thrive. This included a new, more professional website to more accurately represent their firm and to improve rankings. Ultimately, the goal was to get on page #1 of Google.

A New Website

Building Confidence

When Scorpion first began working with Gardner Law Firm, P.C., they were operating on a self-made GoDaddy website that didn’t do much to impress potential clients. Our team took our knowledge of the firm and created an attractive, eye-catching website that tells visitors what they need to know about Gardner Law Firm, P.C. And, we know it's working. “We get calls from big employers looking for visa help for their employees simply because our website looks so darn good,” says Gigi. The Scorpion-designed site now reflects Gigi's professionalism as an attorney and Gardner Law Firm, P.C.’s respectability as an established immigration firm.
Optimized Content

Finding Key Terms That Rank

Creating an attractive, well-written website simply isn’t enough if you want to compete digitally. You have to integrate search engine optimization (SEO) if you want to rank for keywords that matter to your business—and that’s precisely what Scorpion did with Gardner Law Firm, P.C. We took a look at the keyword rankings for immigration attorneys like Gardner Law Firm, P.C. and integrated those terms into the site in a natural, beneficial way. Some of those terms, like “immigration attorney” and “visa lawyer,” went a long way to drive future clients towards the firm, putting them in front of their ideal cases. In the end, we were able to cement Gardner Law Firm, P.C.’s practice on page #1 of Google’s search results.
Paid Advertising Strategy

A Customized Solution

Spending money on advertising can feel risky, especially if you’ve been burned in the past. But, an effective, affordable paid advertising strategy can be instrumental in securing the types of cases you’re looking for—and that is precisely what Gigi learned when she put her faith in the Scorpion team. With the help of a strategic, well-placed budget, we were able to grow Gardner Law Firm, P.C. and make every penny of paid advertising count.

Taking Their Website to
a Whole New Level

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“When you hire Scorpion to help your law firm grow, you’re hiring a team of trained professionals that genuinely care about YOU, your goals, and your objectives. At this point, they’re not a marketing vendor—they’re a part of my firm.” Gigi Gardner Attorney, Gardner Law, PLLC
Continuing Success

A Bright Future

Partnering with Scorpion has proved instrumental to Gardner Law Firm, P.C., resulting in an average of 2.6 new leads each day, and approximately $588K in cash-value directly attributed to digital marketing. To boot, the firm is ranking on Google for critical search terms, ensuring potential clients have eyes on their firm first.

Gigi, we’re glad you came to us for your marketing needs, and we look forward to seeing what we can accomplish next!

Gigi Gardner

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