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Fowler | Helsel | Vogt

Becoming the Source of Trusted Counsel for Fresno’s Injured

Fowler | Helsel | Vogt was poised to take their personal injury practice to the next level. All they needed was a marketing partner who cared as much as they do.

Quick Stat 6X Increase in Web Visitors
The Goal

“We Had a Website, but We Didn’t Really Have a Partner.”

When Fowler | Helsel | Vogt first came to Scorpion, they had just moved into a new building. They had more staff, more overhead, and a budget stretched to the brink. They had the vision and drive to continue to expand, but they were missing the tools and support they needed to make it happen.

According to Attorney Jason Helsel, “We had a website, but we didn’t really have a partner.” They knew where they wanted to go and the type of clients they wanted to get, but they didn’t know how to get there.

That’s when Scorpion came into the picture.

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The Solution

Finding an Ally with Shared Interests & Goals

Attorneys John Fowler, Jason Helsel, and Mark Vogt help people every single day. They stand up for those who cannot fight for themselves. They are storytellers, giving a voice to people who would otherwise be taken advantage of during the most difficult times of their lives. They needed a partner who could match this level of commitment and care.

More Than a Website

Telling the Firm’s Unique Story

Fowler | Helsel | Vogt is a practice that has always put clients first. They needed a visual identity that would communicate this commitment to the people who needed their services. They needed more than a website; they needed a marketing tool that would truly resonate with potential clients. Our team spared no effort in creating a design and messaging that left visitors feeling cared for, supported, and confident that the firm was the right choice for their case.
A Custom-Built Plan

Proactive Marketing Strategies

It takes a multi-pronged approach to succeed in the highly competitive personal injury market. We used social media campaigns, pay-per-click advertising, video marketing, and search engine optimization to put their firm in front of the people who were looking for legal help. We used informative blogs and content marketing to drive unprecedented levels of traffic to their site, along with impactful messaging that turned these visitors into leads, and then into clients.
Branding & Positioning

Building a Trusted Brand

With online marketing, traffic alone isn’t enough. Our goal was to build a brand and identity that would impact the right audience. We positioned Jason, Mark, and John as the subject matter experts that they are, proving they are THE trusted choice for personal injury counsel in Northern California. In August 2018, they secured a $3.5 million settlement against Mazda. In March 2019, they signed 31 new clients, the most they’ve ever signed in a month. And the numbers continue to grow.

Taking Their Website to
a Whole New Level

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“If you stripped away the business, and you stripped away the marketing, and the Internet, at the end of the day you’d just have good friends. And they’re on your side.” Jason Helsel Partner, Fowler | Helsel | Vogt
Continuing Success

A Lasting Friendship & Partnership

Since partnering with Scorpion, Fowler | Helsel | Vogt has thrived. They've expanded their practice and continue to reach their goals, so they’re setting higher ones. At the core of this, they've found friendship with their team at Scorpion.

“Scorpion means the world to me because they are watching my back...every minute of the day. I don’t have another business partner—other than the people in my building—that care that much about what I’m trying to do.” - Mark Vogt

Jason, Mark, and John, we’re proud to call you friends. With a partnership like ours, there’s nothing we can’t accomplish.

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You Have a Vision for Your Future. Tell Us About It.

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