By all accounts, Scott Reisack owned a successful plumbing business in Gilbert, Arizona. He was generating enough business to fill his own schedule, but eventually came across a common issue for small business owners: he wanted to expand his company to the point where instead of being out in the field all day, he’d be managing his own team of plumbers.
The only problem was that EZ Flow Plumbing wasn’t well-known enough to get the volume of calls needed to support the level of growth Scott wanted.
Hoping to boost his company’s image and bring in more jobs, Scott dabbled with a number of digital and traditional advertising methods to some success, but none brought the calls he needed. He decided a more serious search was in order — he needed a digital marketing partner who would use his budget to build EZ Flow Plumbing’s local reputation and bring in the revenue he needed to expand the business. That’s when he partnered with our team at Scorpion!
Standing Out Online
Scott had already created a website for EZ Flow Plumbing, but it was doing little to position the company as a trusted service provider in his area. The existing site’s design made it blend in with competing plumbers, turned visitors away with complicated navigation, and had a hard time getting its pages to rank on the first page of Google. So, we gave the website a complete makeover: a professional, recognizable look, a user-friendly design, and content tailored to rank highly for the company’s critical keywords.
Driving Leads & Increasing Visibility
The improved search engine optimization (SEO) on EZ Flow Plumbing’s site was starting to bring in more jobs, but there came a point when Scott realized this method just wasn’t getting the phone to ring as often as he wanted. We helped him develop a pay-per-click (PPC) advertising campaign focused on high-revenue jobs, followed by social media and retargeting ads. Soon, he was starting to get the types of jobs he was looking for and residents of his service area were seeing EZ Flow Plumbing’s name any time they needed plumbing work.
Tweaking the Strategy for Maximum Success
Before he came to us, Scott wondered if his digital marketing was actually working, or if spending money on advertising was only setting him back further. With Scorpion, he now has access to a 24/7 online dashboard that gives him real-time updates on his campaigns’ performance. “My marketing data is compiled in a way that’s easy to understand and readily available at my fingertips,” Scott said. “Whether I’m looking for my cost per click or cost per lead, the information is easy to find. Now, there’s no question about how my marketing is impacting my business.”
Scott set out on his digital marketing mission with a specific goal in mind: grow EZ Flow Plumbing’s revenue to the point where it could support hiring a team of technicians. With our help, he did just that—increasing monthly calls by 63%, boosting monthly revenue by 55–64%, and, in turn, doubling the amount of trucks and plumbers the company had compared to the year prior.
With more calls, better leads, and higher revenue every month, Scott no longer has to worry about how he’ll be able to keep the plumbers he employs busy with jobs.
“My marketing team at Scorpion doesn’t just build my campaigns and call it a day. They make sure to get me set up with the best strategy for reaching my long-term business goals. When I was ready to add more trucks, my account manager talked to me about what type of new business I wanted and helped me adjust my campaign to make those goals a reality...
"Scorpion is a true collaborative partner, and I can tell they care about my business’s success.”
- Scott Reisack, Owner, EZ Flow Plumbing
Scott, we couldn’t be happier to have played a role in achieving these goals—and we can’t wait to see which challenges you want to conquer next!