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Drexler Law

A Family Law Firm’s Journey to Getting the Cases They Deserve

Matthew Drexler realized his firm had the potential to attract better cases, but also that he needed a partner who could help him level up his marketing strategy. Find out how Matthew got more than he bargained for with Scorpion.

The Goal

“Our Advertising and Marketing Model Was Denial”

Drexler Law is a family-run, family law-focused firm in Colorado Springs, Colorado. With an especially close-knit legal team and a passion for bettering the lives of their clients on a personal level, Matthew Drexler always felt the firm had what it took to succeed. He thought marketing was a “nice-to-have,” but not really a necessity for a firm like his. However, over time, his perspective began to change.

“Our advertising and marketing model was denial. We didn’t think we needed it. But as we wanted more and more challenging cases... we learned that people weren’t aware of Drexler Law and what we were doing in the community and the type of cases that we wanted. What we were looking for are very particular cases — complex family law matters where we can do some real good.”

Matthew Drexler
The Solution

Looking for Real Results

Realizing he needed to change this strategy, Matthew tried a few different marketing agencies, but he wasn’t impressed — those agencies made big promises, but none of those promises materialized into actual results for the firm. Finally, Matthew signed with Scorpion, where he found a partner with the knowledge and expertise needed to move the needle for his firm.
Goal Alignment

Taking the Time to Understand the Firm

Because we at Scorpion are committed to becoming true partners in our clients’ journey to success, we made sure that we fully understood Drexler Law’s unique brand and vision for their growth. In Matthew’s words: “From the beginning, [our Scorpion team was] learning about our law firm and the type of clients that we wanted. They really took the time to understand that, and with that understanding, they were then able to tailor their marketing and SEO plan to our purposes — and that’s something that’s unique.”
Refined Marketing Strategy

Reaching the Right Clientele

We knew the team at Drexler Law had a very specific skill set and the ability to handle the most complex family law cases. We also knew there was a very specific audience that was in need of assistance with those types of cases. So, we worked with the firm to build digital marketing campaigns that targeted specific demographics within their local area. “Scorpion has allowed us to focus our marketing efforts, our content, the development of our website, and other advertising directly to those clients, to the markets of people who have those complex issues and situations that we can help.”
Fluid Communication

Seamless Support

Matthew says his favorite thing about working with Scorpion is the level of communication we provide. Not only are we quick to respond to Matthew’s questions and provide assistance whenever he needs it, but we’re just as readily accessible to all his staff members, which has created an atmosphere of trust and support.

Taking Their Website to
a Whole New Level

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“They’re available, just like that trusted friend or that family member where you just need to get them on the phone and say, ‘Hey, this is what’s going on.’ … As far as the family aspect at Scorpion, it’s absolutely there. These are people that we can call at any moment.” Matthew B. Drexler Partner & Attorney, Drexler Law
Continuing Success

A Partnership That Exceeds Expectations

With a new digital strategy and marketing support team, Drexler Law is now better equipped to attract the types of cases they deserve. However, they also have something else of value — a partner they know they can always count on. And according to Matthew, that’s more than he was bargaining for:

“There was no expectation whatsoever that we would cultivate a relationship with our vendor, with Scorpion. That’s been the most surprising part about this experience — that through the phone calls, through the checkups, through the strategy meetings, that the relationship has built [where] you get to know individuals and even learn about their personal lives.”

Matthew, you have no idea how much you and the entire team at Drexler Law mean to us. We’re honored for the opportunity to work with you!

The team at Drexler Law

You Have a Vision for Your Future. Tell Us About It.

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