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Davis & Green Electrical

From Marketing Chaos to Strategic Growth

After years of inefficient marketing, the owners Davis & Green Electrical decided to make a change that resulted in more customers and significant growth in their revenue. That change? Scorpion.

Quick Stat 38% Revenue Growth
The Goal

An Inefficient Path to Business Growth

Davis & Green Electrical has always been a forward-thinking company—it’s what helped them to stay in business for over 30 years. So, when the company’s owners saw that people were increasingly going online to find an electrician, they made sure to invest in Davis & Green Electrical’s digital image. They hired one company to build their website, another to help boost their rankings in search engines, and another to handle their digital advertising. After a few years, the company’s owners realized they were spending a lot of time managing these marketing vendors, but they weren’t getting enough business to make it worth their while.

So, they decided to make a change.

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The Solution

Placing Trust in One Marketing Partner

The owners of Davis & Green Electrical realized it was in the company’s best interests to find one partner who could meet all their needs for building their online presence, as well as one who could deliver better results. It was a big step, but the owners decided to put their trust in Scorpion. Realizing the gravity of this trust, our team worked closely with Davis & Green Electrical to give them a lights-out digital brand that sets them apart from the competition and brings in more jobs.
Digital Brand

Demonstrating Expertise & Building Trust

To help Davis & Green Electrical become viewed as the leading electrical contractor in the greater Richmond area, our designers, developers, and writers created a website for the business that depicted their professionalism, decades of expertise, and commitment to customer-focused service. With a more modern and attractive visual identity and call-outs of what makes the company unique (including the fact that it’s woman-owned), the new website now makes it easy for potential customers to see why they should choose Davis & Green.
Increased Visibility

Boosting Organic Search Rankings

We knew updating Davis & Green Electrical’s digital brand was only the first step in helping the company grow their business—they also needed a way for potential customers to find their brand online. So, we made sure their website met all the latest search engine optimization (SEO) standards, meaning the site was search engine friendly, which allowed them to significantly boost their rankings on Google, Bing, and Yahoo.
Paid Advertising

Maximizing Visibility in Online Search

While SEO is important for maximizing online search visibility, it’s only one piece of the puzzle. Businesses that want to stay competitive also need to invest in paid advertising. So, we helped Davis & Green Electrical set up pay-per-click (PPC) ads to get their business shown at the top of the results page in their most important searches. And when Google’s Local Services Ads (LSAs) became more popular, we helped them launch those ads well, giving them even greater visibility. As a result, the business saw an increase in both paid and organic leads.

Taking Their Website to
a Whole New Level

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“Scorpion 100% exceeded my expectations—I’ve been totally blown away. Since partnering with Scorpion, my stress has gone down and my confidence has gone up.” Jennifer Robinson Marketing Manager, Davis & Green Electrical
Continuing Success

A Partner Offering One-Stop Shop Support

By switching to Scorpion, Davis & Green Electrical no longer had to deal with the chaos of working with numerous marketing vendors. Instead, they found a strategic partner who could streamline their entire online presence and attract more of the high-value jobs they wanted. With over 100 more customers per month and a 38% increase in service department revenue year-over-year, the company is doing more business than ever before.

To the team at Davis & Green Electrical, we’re so grateful you chose us as your trusted partner, and we look forward to many more years!

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