In 2000, Dr. Ruth Edmonds opened her own boutique orthodontic practice, Braces by Dr. Ruth, in Nashville, Tennessee. Knowing she wanted her office to stand out, she was intentional about building a strong culture and brand for her practice. To make patients feel welcome, Dr. Ruth set up her office with vibrant colors and artistic decor, and she made sure her staff knew everyone by name. She created a token system to incentivize teens visiting her office to engage in healthy oral care habits. She even held an annual T-shirt design contest in her community.
The result? Just about everyone who heard the name Braces by Dr. Ruth was left with a positive impression. The only problem was that not enough people in Nashville were aware of the practice. Realizing there was unmet potential for bringing more new patients through the door, Dr. Ruth partnered with Scorpion to make her orthodontic practice’s brand more visible online.
Keeping the Practice Competitive Online
Seeing Which Leads Become Patients
With an improved digital strategy, Braces by Dr. Ruth now consistently ranks higher in organic search, making it one of the more visible Nashville orthodontic practices online.
And the result has been high-quality leads and new patients for Braces by Dr. Ruth: “We are up by 15% in patient volume and revenue,” Dr. Ruth said. “We always thought we had busy days, but now we have busy full days, and it’s every day. The busyness factor for our practice really reared its head this year.”
However, business growth is only part of what keeps Dr. Ruth working with Scorpion. She said she especially appreciates how invested her marketing team is in helping her practice succeed online.
“You all must have a million people who work there because whenever I ask my team to do something, I always get an email back quickly!” Dr. Ruth added. “They’re always working behind the scenes and thinking of new strategies we can use to attract more patients from the Internet.”
Dr. Ruth, you have done such an amazing job creating a truly unique orthodontic practice, and we’re happy to help you grow your brand however we can!