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Bloomin' Blinds

Adding 23 New Locations in Under 2 Years

Unhappy with their previous vendor, Bloomin’ Blinds met Scorpion at a conference and decided to take their marketing to a new level—with astonishing success.

Quick Stat From 6 to 29 Locations in Less Than 2 Years
The Goal

Disappointing Results

CEO Kelsey Stuart has been a vital part of running franchise operations for Bloomin’ Blinds since 2001, when his mother started the company. Before Scorpion, he worked with a marketing provider who created a website for the brand’s then six locations, but Kelsey and his family were frustrated with the outcome.

So, they started putting money into search engine optimization (SEO) and paid advertising to modernize their marketing strategy, but they still felt that their current provider wasn’t properly managing their budget. They were seeing little in the way of tangible results.

Everything changed when Kelsey met Scorpion at a conference and saw an opportunity to work with a partner who could make a difference. “We had two different goals when it came to our marketing, and we just needed to make sure the money would continue to flow,” said Kelsey.

Kelsey Stuart and her family
The Solution

Sweeping Changes

When we started working with Bloomin’ Blinds, we set out to provide Kelsey and his team with a modernized and franchisee-friendly website, strategic advertising, and real-time tracking that would bring much-needed transparency to their online marketing. These efforts paid off. Not only did individual locations experience a 143% year-over-year uptake in new, but Bloomin’ Blinds grew from 6 to 29 locations in under 2 years.
SEO & Paid Advertising

Gaining Visibility Online

To improve the company’s online presence, we amped up its SEO and paid advertising efforts simultaneously. We boosted organic rankings and utilized PPC ads on search engines, social media, and other channels, diversifying our efforts to get better results. We aggressively targeted their key demographics in franchisees’ service areas, helping existing locations get more customers and jobs.
Web Design & Development

A Franchisee-Friendly Website

Our developers and designers revamped the Bloomin’ Blinds website to make it user-friendly and easy to navigate for both residential customers in their service areas and potential franchisees. With a fresh, clean design and friendly, informative messaging, the new site mirrored the ease with which Bloomin’ Blinds customers could get the quality products, workmanship, and customer service they deserve.
Tracking & Transparency

Visible Results, in Real-Time

Bloomin’ Blinds needed a solution to track their results and see where their money was going at all times. We gave them an easy-to-use online dashboard that tracks their results with full transparency, all in one place. What’s more, their team at Scorpion is always ready to provide updates and guidance based on campaign performance or whenever the need arises. Everything is trackable, clear, and easily modifiable.

Taking Their Website to
a Whole New Level

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“Scorpion works with other franchises we aspire to become.” Kelsey Stuart CEO, Bloomin' Blinds
Continuing Success

Meeting Goals with a Single Partner

Since partnering with Scorpion, Bloomin’ Blinds has been able to have all of their online marketing and digital advertising needs addressed by a single partner. They’ve seen tremendous growth and are continuing to expand all over the U.S. 

Kelsey, we’re inspired by your commitment and are excited to bring the Bloomin’ Blinds brand even more success!

The Bloomin' Blinds Family

You Have a Vision for Your Future. Tell Us About It.

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