Dr. Julio Hernandez followed in the footsteps of his father by becoming a dentist. However, he soon realized he wanted to do more than general dentistry. He didn’t just want to give his patients healthy teeth—he wanted to give them beautiful teeth that boosted their confidence. So, Dr. Hernandez opened his own cosmetic dentistry practice in Miami, which is now called Biscayne Dental & Facial Aesthetics.
For years, Dr. Hernandez used word of mouth and local networking to stay competitive in his highly saturated market. However, those tactics eventually became less effective and Dr. Hernandez saw the importance of having a strong online presence. He hired a large SEO company that had accounts with several major brands, but that company didn’t live up to the hype. Fortunately, our team at Scorpion was able to step in and help him.
Appealing to the Right Audience
To help Dr. Hernandez better connect with the clientele he sought in Miami, we worked with him to build a website that was warm, elegant, and sophisticated. His new site used copper tones and marble accents, eye-catching imagery that represented his capabilities to potential patients, and a contact form on each page to drive more online conversions. When the work was finished, Dr. Hernandez couldn’t have been happier—he finally had an online presence that fit his practice and attracted the audience he was after.
Promoting New Skincare Techniques
With his practice’s digital rebrand, Dr. Hernandez wanted to make it clear that Biscayne Dental & Facial Aesthetics was more than just a dental practice—which required raising awareness of his skincare services. And there was an even greater need to educate prospective patients about new types of care entering the marketplace, like PDO thread lifts—a procedure that places thread under the skin to trigger the natural production of collagen in the body and tighten loose skin on the face and neckline. We helped Dr. Hernandez produce blogs on the topic of PDO thread lifts and then promote those services on social media so his practice could corner that emerging market.
Focusing on High-Value Services
Dr. Hernandez knew the fastest way to expand his practice would be to bring in patients seeking higher-value services. So, we worked with him to launch pay-per-click (PPC) campaigns that put Biscayne Dental & Facial Aesthetics at the top of the list when people searched for the specific procedures that he wanted to perform. With orthodontics and certain types of skincare services bringing in thousands of dollars per patient, Dr. Hernandez knew there were plenty of opportunities to scale up his practice’s growth.
In the year he put our suggestions into action, Dr. Hernandez increased his practice’s revenue by 23%, bringing it to an all-time high for the history of his practice.
He also succeeded in establishing Biscayne Dental & Facial Aesthetics as an expert in more than just traditional dentistry, seeing the practice’s orthodontics revenue grow by 18% and facial aesthetics revenue by 60%.
On top of striking gold with new patient markets, Dr. Hernandez found something else he considered invaluable: a marketing partner committed to helping him reach his goals and grow his practice.
“As a dentist who is working with patients day in and day out, it’s hard to keep track of what your marketing company is really bringing to the table. So, you really have to work with a partner you can trust — someone who actually delivers results. For me, that partner is Scorpion.”
—Dr. Julio Hernandez, Founder of Biscayne Dental & Facial Aesthetics
Dr. Hernandez, we’re proud to help you make your patients feel healthy and confident. Here’s to making even more Miami residents smile in the years to come!