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Baxter Harder, LLC

Attracting More of the Right Clients & Tripling Revenue

With smarter marketing and a strong online presence created by Scorpion’s focused team of experts, Baxter Harder got more quality cases—sending the criminal defense firm to the next level.

Quick Stat 3X Revenue Increase
The Goal

Establishing a New Firm as an Elite Practice

Attorneys Casey Baxter and Joseph Harder fight every day to help people who are going through challenging times: facing criminal charges, divorce, or complex real estate issues. Before Scorpion, they had the skill and drive to help, but their website and advertising did little in the way of instilling confidence in the minds of potential clients or the community.

It would take a polished, professional website to create the right impression, and smarter Internet marketing to make Baxter Harder visible online—where most people look for an attorney.

So, Casey and Joseph turned to Scorpion for the team, technology, and expertise they needed.

Casey Baxter & Joseph Harder
The Solution

Investing in Better Marketing

For Baxter Harder, our goals were to create an impossible-to-ignore web presence and data-driven marketing that would bring in high-value cases and help the firm fast-track its growth. The outcome was just what Baxter Harder needed. According to Casey, “Ever since we invested in better digital marketing, our firm has seen an exponential return on investment...We get higher-paying clients, our revenue has tripled, and we’re planning on opening a second office.”
Web Design & Messaging

Sparking Engagement

Our designers and developers created a striking website for Baxter Harder with the imagery, colors, and messaging to spark engagement and interest. The clean, modern design solidified the firm’s image as a high-caliber practice and included interactive elements to make it easy to navigate and to entice visitors to schedule consultations. “We didn’t want a run-of-the-mill design,” said Casey. “We were looking for a cutting-edge website that displayed true artistry and reflected the high quality of our firm. We wanted our website to catch a prospective client’s eye and get them to engage with us.”
Search Engine Optimization

Gaining Visibility

Baxter Harder would not thrive if it was buried underneath pages and pages of search results. We worked fast to bolster the firm’s online visibility with search engine optimization (SEO) and a refined approach to digital marketing using paid ads that put Baxter Harder right in front of potential clients. “Our firm immediately jumped to page one in Google under our new digital marketing plan. And today, we usually appear in the top three results on the page for all of our keywords.” That type of presence brought in more—and better—leads than ever before.
Reporting & Analytics

Increasing Transparency

The only way to confirm whether digital marketing is effective is through constant and detailed reporting. We provided Joseph and Casey with an online dashboard that put everything in one place, providing real-time reporting and analytics. With full transparency, Baxter Harder could finally track web traffic, the percentage of people that stay on the site, and even the percentage of web leads that turn into paying clients. This information made it easy to decide where to allocate marketing resources—and maximize their return on investment.

Taking Their Website to
a Whole New Level

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“As someone with a business degree, I understand how important first impressions are. For legal clients, first impressions happen on your website—you’re not even considered unless you’re at the top of search engine results.” Casey Baxter Partner, Baxter Harder, LLC
Continuing Success

Real Expansion

Since partnering with Scorpion, Baxter Harder has gained a polished, professional website and marketing capable of growing their practice. They’ve tripled revenue and expanded from three to five attorneys in just two years.

Casey and Joseph, your success is our top priority. Let’s continue to pave the way for your long-term growth!

Baxter Harder office building

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