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Barlow Respiratory Hospital

Creating a Clearer Path to Lifesaving Care for Patients

Barlow Respiratory Hospital needed a better plan for getting found by the people who needed them most. With Scorpion’s help, they found a way to become more visible and accessible to patients.

Quick Stat Over 80% New Visitors
in 6 Months
The Goal

Delivering Specialized Care in Critical Times

As a small, not-for-profit hospital that serves post-ICU patients, Barlow Respiratory Hospital plays a highly specialized and important role for those who need their care. And because facilities like these operate in such a specific healthcare niche, being visible and accessible to the local community is more important than ever. “Nobody really knows what we do or why we exist until they need us,” said Julia Shimizu, Director of Public Relations for Barlow Respiratory Hospital, which is based on Los Angeles, California “For me, marketing the hospital should be translated into terms more like ‘bringing the hospital to the people who need to know about us.’”

And that’s why the leadership at Barlow Respiratory Hospital decided to look for a marketing company that could help them improve their online presence.

Julia Shimizu
The Solution

Finding Someone Who Understands Their Needs

Julia and her team knew they needed to find a marketing company with the technical expertise to lead their digital strategy—but they also needed more than that… they needed a partner who could address their unique needs as a nonprofit healthcare organization with a limited budget. After signing on with Scorpion, Julia was pleased to find that this is the exact type of support our team is able to deliver.
Collaboration & Partnership

A Seamless Marketing Experience

As a digital marketing company that works with nonprofit healthcare organizations from across the country, we were able to anticipate some of the needs Barlow Respiratory Hospital would have and how we could best support their smaller marketing team. We helped them figure out the best marketing strategy for their organization and provided them with hands-on support each step of the way. Here’s how Julie describes her experience: “The moment we knew Scorpion was right for us was when everything that we needed aligned… The way that Scorpion works with me is utterly seamless.”
Search Strategy

Getting Found by Patients Online

According to Julia, it’s incredibly scary to be sitting in the ICU trying to figure out next steps for the care of a loved one who is seriously injured or ill. In that moment, what people need is a fast and direct path to a healthcare provider they can count on. And that’s why we worked with Barlow Respiratory Hospital to make sure their name was showing up right away when people searched for long-term care online. “When they can Google us and find us at the top of the search and learn about us online, that’s what gives them the first impression and gives us the information they need and helps them trust us,” Julia said.
Increased Bandwidth

Less Stress & More Productivity

As Julia’s new marketing support team, we took over the responsibility of making updates and enhancements to Barlow Respiratory Hospital’s website. This allowed us to lift some of the marketing burden off of Julia’s shoulders, giving her more time back in her day to focus on other, high-priority needs for the hospital.

Taking Their Website to
a Whole New Level

Visit Website
“Scorpion means to me that I can do my job better—that I can help families discover and trust Barlow Respiratory Hospital. And like a [patient’s] family member told me just this week, they help families sleep better at night knowing that their loved one is cared for.” Julia Shimizu Director of Public Relations, Barlow Respiratory Hospital
Continuing Success

Maximized Visibility & Impact on the Local Community

Within six months of their partnership with Scorpion, Barlow Respiratory Hospital saw a spike in the number of people who were engaging with their hospital online. Not only did they experience a boost in organic traffic to their site, but more than 80% of that traffic was from new visitors (or new prospective patients for their hospital).

For Barlow Respiratory Hospital, improving their digital presence was much more than just a smart business move—it was a move that comes from the heart of the organization… their deep-seated desire to serve people in their greatest time of need and give them the hope and peace of mind they’re looking for.

Julia, we’re honored to be a part of your journey in helping patients restore their lives. We’re here to support you and your team!

Barlow Hospital patient and nurse

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