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Atlantic Coast Appliance

Using Superior Technology to Become a Go-To Appliance Repair Company

Atlantic Coast Appliance went from a one-truck operation to the largest appliance repair business in the Jacksonville metropolitan area. Find out how Scorpion helped them get there.

Quick Stat 70% Lead-to-Customer Conversion Rate
The Goal

Small Business, Big Heart

Before choosing Scorpion, Bill Gray, founder of Atlantic Coast Appliance, didn’t expect so many of his marketing partners to completely fall through when it came time to deliver. Unfortunately, that’s precisely what happened—several times over. Bill had a goal in mind to elevate his one-truck operation to a larger repair business, but the marketing teams he worked with failed to help his business flourish beyond what he’d already established on his own. In his own words, Bill explained, “Some of these other marketing companies—they just weren’t honest. They wouldn’t tell me how they got their leads, and the leads they got me were always lousy.”
Atlantic Coast employee
The Solution

A New Kind of Partner

Finding a new marketing team certainly wasn’t Bill’s ideal situation, but he knew the right partner could make all the difference. With Scorpion, Atlantic Coast Appliance finally turned a corner. We introduced new technology, like a mobile-responsive website, live chat, and call tracking, all of which played a significant role in boosting business. The key was introducing a customized plan specifically created to suit the needs of Bill’s business. By understanding Atlantic Coast Appliance’s customers’ wants and needs, we were able to reestablish the company and position them for the upward trajectory they’d been searching for.
Live Chat & Call Tracking

Game-Changing Technology

When the Scorpion team stepped in, Bill immediately noticed a difference in his brand. The company moved into the digital age with a bang and began utilizing more advanced technology to get the job done right. With a sharper, mobile-responsive website featuring live chat and call tracking technology, Atlantic Coast Appliance saw an improved customer experience and made huge strides in generating return business.
Quality over Quantity

Stressing What’s Important

Quality must always win out over quality, and Bill knew that even before he started his business. He attributed much of Atlantic Coast Appliance’s growth to a commitment to quality service, and he expected the same of his marketing partner. Scorpion also knows that quality is of the utmost importance, which is why we worked with Bill to ensure everything he invested was money well-spent. According to Bill, “Could I get a cheaper website somewhere else? Sure. But the way I see it, I’m paying a few hundred dollars extra per year to get thousands extra in return.”
Playing an Active Role

Staying Involved When It Matters Most

With other marketing companies, Bill was encouraged to take the back seat and put his business in the hands of a stranger. At Scorpion, we understand that partnership is key, which is why Bill was able to access each part of his marketing campaign at all times. He could see where his money was going, what it was doing, and what to expect next. Regularly scheduled meetings ensured that Bill and his marketing team at Scorpion were always on the same page and ready to put their best foot forward.

Taking Their Website to
a Whole New Level

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"If you don’t get the leads and the customers to us, we don’t sell a darn thing. I can say that 70% to 80% of our growth in the last couple of years is due to Scorpion...but more than that, it’s the customer service I really appreciate. Andrea and her team are amazing. They make me feel like I’m their only client." Bill Gray Founder, Atlantic Coast Appliance
Continuing Success

Explosive Growth

Since working with Scorpion, Bill’s company has seen enormous growth. Atlantic Coast Appliance now operates five service trucks, and he even purchased a competitor to further expand. They can directly attribute an average of 80 new customers each month to their digital marketing.

After being burned by previous marketing vendors, Bill was hesitant to trust Scorpion with the success of his company, but we’re so glad he did. His company’s growth is a testament to what a true partnership can achieve. Atlantic Coast Appliance is now the largest appliance repair business in their area—and they’re not done yet.

Atlantic Coast employee and customer

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