For years, American Family Care (AFC)—one of America’s most well-known urgent care franchises—focused on traditional marketing: regional television commercials, billboards, and ads in the Yellow Pages and in local newspapers. But over time, the marketing landscape began to change, and consumers increasingly started looking for healthcare providers using a non-traditional medium that AFC had never explicitly focused on: the Internet.
AFC hired Catherine “Cat” Sartin to develop a digital marketing program that would support more than 150 facilities across 26 states. Cat knew she needed a national marketing partner who could address current needs and keep up with AFC’s plans for rapid expansion.
She turned to our team at Scorpion.
Cat had a difficult task ahead of her. She knew AFC’s new marketing partner would need to have the expertise, resources, and drive to help the franchise accomplish its lofty goals: growing from 160 to 200 clinics by 2018, and 200 to 500 clinics by 2020.
In Scorpion, she found an adaptable partner with a history of partnering with healthcare franchises, capable of promoting brand alignment between the AFC-owned and franchisee-owned clinics, while also keeping pace with AFC’s aggressive goals for expansion.
According to Cat, “Scorpion climbed to the top of our list when we witnessed their dedication to supporting our franchisees.”
An Understanding of Both Franchise & Healthcare
Attracting New Patients
Unmatched Service & Support
AFC’s partnership with Scorpion has yielded outstanding results. They’ve accomplished their goals of opening 000 new clinics across the US, but they’re nowhere near stopping. They’ll continue to expand and bring the trusted AFC name to patients across the country who need urgent care.
“It’s refreshing to have a resource like Scorpion with experts who can guide us and are willing to work with our partners to create the most effective ecosystem for achieving our vision.”
- Cat Sartin, Healthcare Strategy Director, AFC
Cat, it has been exciting and rewarding to work with you to accomplish AFC’s expansion goals. Here’s to taking it even further!