Creating a Brand That Reflects a Practice’s Unique Culture
A new visual identity has opened the door for Adventure Dental to reflect their pediatric practice’s fun culture and high-tech office, all while building brand recognition.
Quick Stat
15-20% Increase in New Patients in 1 Year
Before Scorpion
“Nothing Stood Out About Our Website”
Adventure Dental has never been a run-of-the-mill dentist’s office. With ceiling-to-floor wildlife murals, animal decor throughout the office, and movies and video games in the waiting room, Dr. Amy Monti and Dr. Shandra Pepper succeeded in making their pediatric dental practice a place kids actually wanted to visit. Yet, even with their unique office environment, Adventure Dental was still struggling to create the image they wanted in their local community.
While Adventure Dental’s office was colorful, modern, and high-tech, their existing website had an outdated design with a beige background and a blocky layout reminiscent of websites from the early 2000s. They were also having a hard time getting their practice ranking at the top of the search results for their area. Realizing it was time to update their digital brand, the dentists decided to find a new digital marketing partner.
With Scorpion
Community Recognition
According to Dr. Pepper, she and Dr. Monti wanted Adventure Dental to become “the most recognizable brand for pediatric dentistry in the Santa Clarita Valley,” but they knew they weren’t going to achieve that goal with a “boring website.” So, Dr. Pepper and Dr. Monti worked with our team to give their brand a complete overhaul. They wanted an online image that would actually reflect who they are as a practice, demonstrate their expertise in pediatric dentistry, and attract new patients.
Design & Branding
“Our Website Reflects Who We Are”
Our Scorpion team wanted to give Adventure Dental the high-quality digital presence they deserved, so we went right to work building them a website that was more aligned with their brand with vibrant colors, nature and animal imagery, and professional photos of their office. Not only was the website more inviting and easier to navigate, but with some strategic digital marketing, it also became more visible in search engines. The results were immediate and significant, and Dr. Pepper was thrilled with the outcome. She had this to say about the practice's new online image: "Our website finally reflects who we are."
Education & Brand Awareness
Serving as a Resource to Patients
As pediatric dentists, Dr. Monti and Dr. Pepper’s main concern is not just doing cleanings and filling cavities, but equipping patients and their parents with oral health knowledge they can use for a lifetime. To aid in these efforts, we helped Dr. Monti and Dr. Pepper produce blogs on topics like “When Should My Child See the Orthodontist?” and “3 Tips for Your Kids to Maintain a Healthy Smile During Summer.” By blogging and sharing their posts on social media, Dr. Monti and Dr. Pepper are now able to educate prospective and current patients while increasing visibility for their practice.
Online Reputation
Leveraging Reviews & Engagement
Because online reviews are often the first place people look when searching for a new dentist, our team advised Dr. Monti and Dr. Pepper on how they could become more proactive with their online reputation. We worked with them to make their Google My Business (GMB) listing more visible and appealing, leading to a higher number of interactions like clicks, calls, and submitted reviews. Adventure Dental now has over 200 Google reviews and an average rating of 5 stars!
With a brand and visual identity that properly reflects the practice’s character, culture, and office environment, Adventure Dental is now better equipped to stand out to potential patients, demonstrating why they’re a top choice in pediatric dental care in their community.
As a result, Dr. Monti and Dr. Pepper have seen their new patient visits increase by 15-20% in 1 year, and they have also seen a 10-15% increase in revenue within the same timeframe. And with their new partnership with Scorpion, they now have the freedom to focus on patient care because they know their marketing is in good hands.
As we continue our relationship with Adventure Dental, we’re always looking for ways we can better serve their needs, including helping them with the production and launch of new video content and ads they will be using to raise awareness of their practice.
We’re so happy to partner with you, Dr. Monti and Dr. Pepper, and we thank you for trusting in Scorpion!
The Adventure Dental team in front of their Santa Clarita, CA office.
