William: Hello everybody,
and welcome to this edition of today's Scorpion webinar.
I'm very excited to get going.
And we had a lot of really fun and interesting things
to talk about today.
So first and foremost, thank you so much for joining.
Before we get started, I wanted to make sure
that everybody could hear me, okay?
And if you can,
please in the comment box on the right hand side,
if you can just give me a one in there.
And let me know that you can hear me.
One in the comment box.
Oh, perfect, there we go.
Fantastic.
And we're gonna get started here in just one minute.
Already everybody, so thank you again for joining us today.
And I really appreciate it.
Today's podcast is gonna be a little bit different,
it's gonna be a very, very data driven.
One of the things that we're gonna focus on right now
is intimately knowing our customers.
Intimately knowing our customers and knowing their behavior.
That to me is the foundation for everything
in sales and marketing.
The better that we can know our customers,
the better that we can tailor our products and services
to fit their needs and increase our sales.
So some of the things that we're gonna look at today
and discuss is gonna be
how homeowners search for HVAC technicians?
What mistakes could you potentially be having now
on your websites that's causing you to lose customers?
And they get you exposure
and keep your business growing and scaling.
So we'll jump into that.
And before we do a little bit about myself,
I mean, just one moment here.
Having a little bit of difficulty with the slides.
All right, there we go.
So my name is William Haddad.
I am an Internet Marketing Manager here at Scorpion.
What that means is I have the privilege of working directly
with our business owners.
At Scorpion, you work with an internet marketer here
and he oversees everything that you need for your business,
everything that happens with your online profile
and your reputation.
So ultimately, I'm that guy for a handful of businesses
that work with us at Scorpion.
It's an honor and it's a privilege really
because I get to really understand what it takes
and what are some of the troubles
that you guys have to encounter
on a regular basis for the business?
And what are some of those pinpoints?
So, my team and I work with hundreds of businesses
across the country.
And ultimately I'm here to share some insight
that can hopefully provide some value and some nuggets
for you to take back and continue in your organization.
I gotta say if you're taking the time to listen today,
I'm honestly very impressed by your motivation
to just continue to be better for your business,
better for your employees, better for your customers,
better for your webinar like this today,
but it's just always good staying in front of those moments
where you can just evolve and add more tools
into your toolkit.
So Scorpion's been around since 2001.
Really, our sole purpose is to use the power of the internet
to help businesses grow.
And we're a technology company at our core as well.
And we have a lot of really great tools that allow us
to provide great data like this today
and powerful websites and machines for our clients.
Alright, so let's jump into it.
Today's agenda.
Today we're gonna be talking about it is about
what customers want from an HVAC Technician.
How customers find you online.
Ways to manage your digital presence.
How your customers contact you.
And then we're gonna go over some closing thoughts,
takeaways, questions.
Hey, if you have any questions throughout,
I'm sure there's some things that are gonna come up,
save them to the end of the Q&A,
and if there's anything that comes up and I can expand on,
I'll be absolutely happy to do so.
A little bit of background on what the data is
that we're showing today.
We created a 2000 participants survey
and asked homeowners directly what are they looking for
when hiring HVAC Technicians.
Is gonna be a series of questions
that we're gonna go over and it's gonna be
the pooled answers to those 2000 participants.
I'd like to note here that these are national averages
and this is one pool of 2000 people.
So really wherever we're presented with the data,
wherever it comes from, and whoever it's from,
I always encourage your what's the premise?
What's the concept?
What's the foundation that we're laying down?
It's a feedback loop to improve our business.
Let's survey our customers,
let's find out what they want so we can better build
what we're doing from our marketing tactics
from our sales strategies to increase
and improve our bottom line.
So really, I would always take that and I always recommend,
consult with your market with your clients
because there are differences from a market to market basis,
there's no doubt about it.
The way people operate on the West Coast
and on the East Coast and in a big city like Los Angeles,
we're Scorpion's based
or in a smaller market in the Midwest or something, right?
Everyone has their own quirks and queries
and what's important to them and what they value
and it's important to just always keep that in mind.
If you have a current marketing team now
or your current member of a client of Scorpion,
consult with your marketing team,
talk to your marketing manager about these things
if you have any questions about any data
that we can get to be more specific to your market.
Alright, so jumping right on in.
What customers want from an HVAC Technician.
So first and foremost, what sways customers
to hire one HVAC Technician over another?
So we could see very clearly here on the graph,
it's generated by different percentages,
same day service availability,
24/7 emergency service,
100% satisfaction guarantee
and affordable pricing.
Licensed insurance and bond that is also up there as well.
I'd like to notice, keep notice of the themes
that we're gonna see today.
And these are themes that really came apparent to me
when I saw this information
it's something that I am now implementing
into strategies for my clients here
is everywhere that you have interaction
and messaging going out from your marketing.
We want to present themes
of affordability, availability, credibility.
Affordability, availability, and credibility.
So those are three constant themes that we're gonna see
in a lot of these answers that are gonna come up.
So how are you utilizing these concepts
and in your marketing,
how are you portraying these concepts?
Not just online, not just digital marketing,
but what if you're on a radio, bro?
What if you're sending out a brochure
or flyer or a mailer, right?
How are you communicating these things to homeowners
as being what they truly...
So, what this really means is just,
are you promoting this in your marketing?
Flex scheduling and guarantees
were high on this list for this answer.
Next question.
What is most important to customers
when hiring an HVAC Technician?
So again here, top of the list,
affordability, guarantee policy and years of experience.
So again, what are we seeing here?
What themes?
The same themes as last time, affordability, credibility.
Now, you may be thinking,
"Hey, I'm not the guy around,
"I'm not more affordable than the next guy.
"Maybe there's somebody that doesn't have
"as big of an operation as overhead that I do."
That can't necessarily really mean.
I think that it's important that people are gonna buy
what they believe and what they value,
and they're gonna buy your brand.
So, this is why you see somebody spending $300
on a name brand shoe, versus just something standard,
you can get at any rich market, right?
We're gonna talk about brand a little bit later.
But the big thing here,
if you're looking at that affordability
and you're like, "Ah, affordability."
Then flip it in yourself and think about value.
What value are you bringing
so somebody can afford potentially a higher price point?
And it's not just the value in that you're displaying
in your marketing tactics, but what's the value
when the salesperson gets out to the house,
and you give them that beautiful brochure
or are you doing that?
What's the value that the CSR provides to the customer
when they call in and they're looking to schedule
an appointment and diagnosing the issue?
How are you presenting these really strong points of,
"Hey, you should work with me and not the next guy."
Because I can provide you this value, not just XYZ cost.
One of the other important things here
is just important to promote competitive pricing,
warrantees, special deals, below market rates,
use these things in your marketing.
And ask yourself those questions.
How are you differentiating yourself from your market?
And if it's not price and its value,
then what does that mean?
And how are you really taking that to the next level?
Next question.
What is the number one promotion,
HVAC customers would choose?
Free estimate there at the top of the list.
Can we see the word free, it increases.
This is something that I'm always
very, very fascinated with.
My whole team is very fascinated with this.
What converts well,
and how can we get things to convert better?
What language converts better than other language?
And think about this.
Maybe you may have a suite of promotions out there
right now for your business.
Maybe it's a buy one, get one for an install,
maybe you have a tuneup promotion for 80 bucks,
maybe you have a free diagnosis with repair.
Well, first and foremost,
how can you expand on the value of these things?
Why are these things important?
How are you promoting these services beyond just
in an ad, right?
Beyond just, "Hey, I'm gonna throw something up
"on your website?"
Or is the coupon being utilized in your ad copy
for paid advertising?
Is it being utilized on Facebook advertisements?
Are you getting that out in through various mediums?
Is it being used the display network?
What about offline?
Is it on radio and print advertising?
Are your technicians bought into the services?
I've talked to businesses before where...
"Hey, yeah, we got these promotions running
"and we're kinda running them
"and we have some loss leaders in there too.
"And this is what they're used for."
But then the technicians aren't bought into it.
And that that doesn't do any justice to anybody either.
So, the technicians and the salesmen know
why we are running them.
What the importance is from the businesses' perspective,
but also from the customers' perspective,
the value that they add.
And are they actively pushing these things to?
Are they going into a house and using this
to help make sales?
Or are they not?
So, something to think about?
What else here?
I think another big thing here one of my biggest takeaways
from this one is, test your promotions.
It's interesting too because you have a percentage off here,
you have dollars off here or dollar amount here
and then you have the word free.
And then you have like free with an ad on.
Free to nap with an install.
Free diagnostic with repair.
Free etc, etc.
So, are you testing your promotions?
Moving on.
How do customers find HVAC Technicians online?
So question was, what do customers research
when looking for an HVAC Technician?
This one was great.
I mean the first one here,
the service that they need help with.
So, 3rd of them are actually looking up
what that services is.
"Hey, my heater isn't working."
Or, "I needed my heater to be repaired."
Or, "I'm looking for a new system."
Or, "My thermostat doesn't work."
Or so on and so forth.
Near me searches.
So, if anyone's been with Scorpion for a while,
you know near me searches,
are something that we pay a lot of attention to.
Google pays a ton of attention to this.
Getting an AC company.
Just something more general, "Hey, I have an issue,
"I don't really understand what it is as a homeowner,
"I just know I need a engineer working for that."
I think another something that's important here
is the variety.
Notice the variety of different types of searches
that are happening.
Yeah, you gotta a split here,
10% use this, 30% use this,
people search.
So, I challenge you to look at your marketing
and advertising, like here at Scorpion,
we are very, very diverse in housing strategies,
we're very diverse in how we promote businesses
using various mediums online.
A healthy mix of social and content and the website and PPC,
there's just so many different components to it.
And each component serves a different piece of the pie
that we're seeing here.
So think about that.
Near me searches.
I wanna just touch on this for a minute.
These really speak to proximity.
Your current location on Google search.
So, you're looking for a pizza joint nearby,
you go on your phone,
you're looking for somebody close to you
and Google ask that question on the phone.
It pops up and it says, "Hey, would you like us
"to use your current location?"
And this is because Google understands that.
That concept of using your current location,
came from the data that users had on Google.
Everything Google does is based on consumer data.
So they saw, "Okay, we are getting a ton of near me searches
"and so I'm gonna change my system.
"I'm gonna change my platform with Google,
"to serve people that are searching for near me,
"to just use their current location
"so I can serve them with better results.
"Because clearly people are looking for that."
So the variety near me searches,
this one was great, I really liked this one.
Definitely some strong takeaways
that you can go back and potentially see
in using your marketing.
Moving on from there.
Managing digital presence for HVAC companies.
So what is the first thing people look for on your website?
Pricing options came out number one.
Customer reviews, just right there right behind it,
the types of services that they offer,
again, coupons and specials and promotions.
Again, let's go back to those themes.
What are the themes you see here,
affordability, credibility.
affordability, and credibility
Credibility, meaning customer reviews.
If you're a Scorpion client,
you know how much we push customer reviews.
And is up most important, that is your online word of mouth.
Today, customer reviews are so important.
And so it's not just on the website, either.
You gotta make sure that your reputation
is solid across all the different directories
that are online and anywhere
that can be potentially talking about your business,
look at your reputation there,
look what people are saying about your business.
And actually, just as we're looking at themes here,
this just came to me as we're talking,
but just as we're looking at themes here, on it.
Look at the themes and you're in the customer reviews.
Do you have a lot of people that say,
"Oh man, the texts that came to my house
"was just so helpful and they provided
"so much information for me."
Or, "Oh my gosh, they were so clean
"and they came out they didn't make a mess."
Or, "They assured me of everything that was gonna happen
"and it happened great, right?"
Then you can start using those things in your advertising,
and in your marketing.
I think that gives you a really easy way,
when talking about surveying your customers,
what do your customers think?
Well go to your reviews.
There you go, that's what your customers think.
So that's a great way where you can maybe get
a little bit focused but in depth.
This is pretty broad across the board.
Let's go deeper, and then go deeper
to what specifically about the services that they offer
or customers saying about me then I can use in my marketing.
What else here?
The types of services that they offer.
This is really big when somebody lands on your site now,
can you easily navigate?
Do exactly how to find what you're looking for,
when you enter the side?
Look from the lens of a consumer.
Are the services easily there and laid out and very clear
on the range of services that you provide?
That's important.
Are you are you capitalizing?
Do you have content on your website
about every different type of service that you provide?
And is that content written in a way that's not just built
for Google search engines, right?
That's why marketing companies,
if you have somebody who's really focused on SEO, right,
and they can build content for search engines
to help with rankings.
And that's a whole other part of the conversation here,
but also just is the content valuable?
Can somebody read it and say like,
"Oh, yeah, I have landed on the right spot.
"I searched for, and it seems so basic, right?
"It seems so so basic, so simple."
But if you don't have the basics across the board,
then how are you gonna get to a place where
you can get more advanced and enter in more tactics.
Focus on the basics.
Someone searched for this, they landed on my website,
and they saw something that didn't meet
what I'm looking for.
Well, we need to look at that,
and that's something that we're always managing
and looking at.
And if it's not currently that way, look, it's okay.
You're here, you're listening, let's improve it.
It's all about little improvements.
One thing I've learned here
from managing digital marketing tactics
for various businesses,
is there is always something to improve on.
There's always something to improve on.
And so you got to chop away at things little at a time.
Okay cool, today, I'm gonna focus on this one thing.
And let me just see how we're fine this one thing is.
You do one search on Google.
Enter your website looking at,
ask yourself that question, how can I make this better?
And then the next week, do a different type of thing.
Look for heater one day,
thermostat another day.
So on and so forth.
You can kinda plug away and go at it from there.
Cool, yeah, moving on.
All right, what message theme appeals to customers
when searching for an HVAC Technician?
There we go right at the top.
Credibility, licensed, insured and reliable.
Benefits of hiring.
Your experience, affordable, emergency fast service.
This is an interesting one because...
I think we gotta think about this for a minute,
when you survey data, think about the state
that customers are in when they have a serious issue.
You can look at this from one angle,
when you don't have an issue in your house
and answer this question,
and it's probably gonna be different
than if it's 110 degrees outside
and I walk into my house after a long day of work,
and it's 80 degrees and I'm sweating
and the people that live in my house with me are frustrated
and all this stuff and now I'm on edge
I'm gonna call a company.
Honestly, the most important thing to me in that situation
is emergency and fast service.
That's what I'm looking for.
I need somebody to get out today and fix this thing
because I got a bunch of people nagging me about it.
Also some of the things that will be different,
we talked about demographics.
I'm kinda going off the grid here for a moment,
but are your clients single are they married?
Do they have high income, do they have low income?
Because if if they're strapped for money
everywhere they look a home issue like this,
this sucks, like, "I don't wanna have to pay for this,
"I need somebody to get it in, get it done cheap.
"Get it done fast.
"At that point, I don't care the potential
"that you're license is insured,
"I can't spend more than $3,000 on this thing
"'cause I'm strapped to my budget."
Or at that point, we're financing options.
Do you have to make it more easy for me?
So know your customer.
Again, that's the whole premise of this thing, right?
Know your customer, and tailor what you're giving them
to the types of customers that you have.
And if you'd feel like
you don't know your customer very well,
or if you think that you really do know
your customer very well, go deeper.
Go deeper and get specifics.
This was a use case.
Here is 45 year old Sally.
She lives in this type and she is a...
She's this income range and she called us for this service.
And this is why...
And go that specific and create a storyline for this.
And from there, I think you'd be really be surprised
at some of the ideas that would come to you
for expanding on your marketing approach.
Benefits of hiring theme.
I'll guess I'll touch on this one as well.
I think that we do this really well at Scorpion,
is promoting the benefits of hiring
in quick digestible easy things.
So look at your website, are there clear benefits?
Are the benefits strong?
Are they things that people really care about?
I think that we can always improve on a case by case,
client to client basis on the types of benefits
that are being promoted.
But again, you gotta know what are the benefits?
Why should somebody hire you over the guy down the street?
If you don't have a clear answer to that question,
you gotta get the answer to that question.
All right.
Moving on.
How important is an HVAC company's brand name
in the customers hiring decision?
So, we can we can see the data from three stars, four stars,
five stars, majority is three,
and you got about 50% of people are four and five stars.
Yeah, it is important.
There's no doubt about it.
I can talk about brand all day long.
Here's the first and foremost thing.
Somebody does a Google search for a service in their area,
for a plumber.
And they're met with, not just I mean,
if you got local services in your area, you know.
You pull up the result and on a desktop computer,
you're looking at 10 results.
Boom, right there.
You got your three in the LSS.
You got potentially four right there in the ad space
and the another three in the maps.
Plus you may even see the first one organic search result.
So like, depending on how big the desktop computer is.
You go to your mobile phone, you do two scrolls.
"Oh my gosh, there's so many companies,
"who do I pick, right?"
If they've encountered one of those names,
this could be they saw your truck
this could mean they've passed your business,
your face every time on the way to work.
This could be they saw your ad on Facebook,
and it just follows them around
and you don't let them get away.
Or you're providing so much information,
or you got these really great videos online
or they saw your commercial,
oh my gosh, the list goes on for so long.
Of all the different ways that they can have a touch point.
We like to call it a touch point with your business.
The more touch points that you have with your customers
before they get to this point when they're ready to hire,
you're gonna convert better, there's no doubt about it.
I have specific cases of businesses that are more well known
and more well branded and their market.
Convert better online, just hands down.
Anyone that wants to contest me on that can.
So I think it's just you gotta pay attention,
how much focus and attention are you putting into that
for your business?
How much attention are you putting in
to just that top-of-mind awareness,
that top-of-mind, "Hey, I need to get my brand name,
"just my name.
"My name is Joe's Heating and Air.
"I need everybody in my market.
"That's one of my consumers to see my ad,
"Joe's Heating and Air."
Otherwise, when they go to google search
and they see Joe's Heating and Air
or they see William's Heating and Air
right across the street or whatever,
and they see mine ad everywhere,
they're probably gonna give me a call
because they have that familiarity.
This goes back to the whole thing
that we were talking about with the shoes, right?
Somebody goes out buys this really brand new pair of shoes.
Actually I have a personal example of this.
So I have a plumber in my market.
The plumber's name is Plumbing by Kirk.
I had a plumbing issue at my house, I needed to get a...
I had a water pressure regulator that was broken
in the front of the house so I needed to have somebody out
to fix that.
I called a few different guys.
Plumbing by Kirk gave me a great experience.
I went to their website,
and I saw their ads everywhere
then I started noticing their trucks everywhere.
Now when it gets to the point
where I got the water gushing out of my house,
or it's an emergency situation,
I'm not gonna think too much about it.
I'm just gonna hey, call Plumbing by Kirk
because they're the guys
that I've had all these interactions with.
I think what is a strong brand name?
We talked about familiarity with...
But I think about this too.
Brand is not just the fancy logo on your site.
It's every interaction that a customer has
with your business.
It's every interaction,
so not just the ad,
not just the logo on your website,
not just the PPC thing,
not just the Facebook profile,
but what about your CSR?
What experiences like mission?
What about your texts when they're not in the office
and they're out and about and they're wearing your polo
and they're out grabbing a burger down the street?
How are they presenting your brand?
And how are you associating yourself
and your brand with consistent quality?
What voice do you want to give to consumers?
And before that question,
what voice do you want to give to consumers?
What voice do consumers want?
And are you giving that voice to them?
And how are you doing that
through all the various touch points?
Okay, moving on, that's a lot about brand.
How customers contact HVAC technicians on the website.
So how do customers prefer to contact an HVAC technician?
78% of people prefer to call,
11% text and then you got the six for online chat
and four for contact form.
No surprise here on the contact forms.
They're just not fast.
People want what's fast.
So if I call the business I wanna get an answer.
This is important,
the problem they don't care how busy or not busy you are.
They don't.
People are concerned with themselves
and with their problems.
So how are you contact to you on their terms?
The takeaway for this one really is
you gotta have all these things integrated in the business
whether it be for new client contacts,
whether it be for existing customers or whatever.
I know a lot of businesses that use call,
online chat, contact form to get new clientele
and they start using text messages for existing clients.
Like "Hey, once the thing is scheduled,
"now I can just text with you."
That's so convenient.
I had a roofer to my house, actually this morning.
There we go with all the personal stories.
I had a roofer this morning
I had a story about the roofers
that I had out this morning that relates directly to this.
I called four day
they did the job right.
What brand?
Actually two of them were referral from my friends.
And then one of them I found online
and the other one I also found online.
Now the two I called online,
one of them, I called them yesterday.
It was just like a really great experience
When I got on the phone,
and the person that answered the phone was not helpful.
She wasn't the technician,
She told me she was gonna do something
and then she didn't do it.
She told me, "Hey, I'm going to send you this thing.
"I'm gonna schedule XYZ with a confirmation.
"I'm gonna check if we can do this tomorrow morning
"or on Thursday afternoon."
Third had no contact.
Then this morning, they had somebody come at 7:30
and I get a call at 6:30 in the morning saying,
"Hey, do you still want us to come out?"
No, I don't want you to come out.
Actually, I scheduled somebody else
for that time frame,
that I was gonna be home
because they gave me a better experience,
and I just didn't even call you back
because their experience was just so terrible.
And somebody else was able to confirm with me
tell me they were gonna be there
and they said what they were going to do.
So think about that experience when somebody is calling in.
What's happening?
What happens after-hours for your business?
What's happening after-hours is,
do you have an answering service?
Do you have a what's going on?
You gotta think about that as well
and how you can improve that experience to get better.
Alright, cool.
Moving on, next question.
Will customers wait more than an hour
for a company to call them back
before calling another HVAC company?
Boom, I was a perfect example of this one.
No, I mean, I didn't.
I fell into that no 50%.
Some people are yeah.
I think that this one really, hits home.
This is a really interesting data point.
50% of people,
if you don't call them back in an hour.
How crazy is
in an hour, they're calling somebody else.
Why?
Because there's too many options out there
for me to get somebody else.
It's just too easy.
I went to Google and I searched for your business
and I found 10 people.
I don't need you, I can go get the next guy.
So it is imperative that before you even focus on,
sometimes the outside,
what am I pointing from marketing perspective?
Look inside the operation.
And how can I improve that
because I'm sure that there's areas, stars,
you can look at somebody's website,
and there's always little things that you can improve.
You can look inside your operation
and there's always things to improve.
And so you make those little improvements
and those little efforts in one week,
and you hype a focus on that and you make some changes
and you test, you iterate and you go back.
Short, quick, lean actions,
lean feedback, using customer data.
Um, so I think outside of this one.
What else do I have here?
I think there was an interesting...
Here's a quote by Google,
"Immediacy trumps loyalty every time."
I'm not sure if that's exactly how the quote goes,
but immediacy trumps loyalty.
Immediacy trumps loyalty.
The immediacy of getting what I need,
trumps my loyalty to the brand.
So think about that, especially if it's an urgent situation.
There's also been some interesting studies,
or businesses that like in their voicemail,
somebody reaches a voicemail which happens sometimes
Hey, you know what?
Sometimes the operation isn't huge,
isn't so huge to where they got three CSRs
and they got 20 technicians out
and a ton of trucks out on the road.
That's fine.
Sometimes it is just you,
maybe one other person
and you guys are trying to scale this thing up.
Hey, more power too.
That's awesome.
I'm full support of that.
But think about it your experience for a moment.
If somebody is just going to your voicemail.
What experience are they having on the voicemail?
Are you saying,
"Hey, I am so sorry, I missed your call.
"We're hundred percent want to serve you.
"We're XYZ little value statement in there."
And then say,
"Somebody will get back to you within the hour.
"I guarantee it and if we don't get back to you,
"I'll give you 25 bucks off your ticket, right?"
How effective is that?
That person is gonna wait for your call.
They're gonna wait for your call.
What if he saw the call too
and then took a moment
and responded back with a quick text message?
"Hey, got your voicemail.
"I'm gonna get right back to you.
"Please let me know when a good callback time is."
So just little things like that.
How you framing your voicemail will be the difference.
It could be according to this data,
50% of the difference.
That's a big number.
50% of the business.
Here 50% less revenue.
That's a big number.
Moving on, closing thoughts and takeaways.
So we touched on those themes, affordability, availability.
Affordability, availability, and credibility
is the word I was looking for.
So think about this, promote perks, your discount offers
and the value of your services online.
Be quick to answer return phone calls,
but that value that you're promoting in your ad,
is it really true if you sit back and like the operation,
if it is awesome, make sure it's just consistent.
Consistency.
People like consistency.
Show customers what sets you apart.
Competition's fierce, there's a lot of players in the game.
Same day service, different deals.
Some of the things that we saw today.
Focus on locality,
optimize your website and your ads for local keywords.
People that are searching for things within your local area.
Those are all gonna be part of the game here.
So I'd like to move along here to some questions
or takeaways, closing thoughts.
If you guys have any takeaways,
feel free to send them in.
We can talk about them.
But I really appreciate you.
I'm tryna get down here, sorry.
I really appreciate you guys joining on
and I hope that I was able
to provide some value for you guys.
Does anyone have any questions?
Oh, here we go.
Alright.
Oh, here's some of them coming in.
Awesome.
One second here.
Okay.
Yep.
Alright, so is this webinar
going to be available on your website?
Yeah, absolutely.
You'll be able to access this at a later date.
And you'll get an email link and you'll be able to log on
and re-listen to it.
Where do you get your facts from?
Also, can you send the deck?
The deck will be available.
The facts itself,
this is a survey of 2000 participants
if you wanna know more beyond that,
just feel free to contact us.
Thanks for the webinar.
Curious to what your thoughts are on old school billboards.
You know what?
I think they're great.
We talked about various touch points.
The more touch points that you have,
whether it be a billboard, Facebook ad,
a commercial, a radio show, you name it,
the truck on the road, touch points with consumers.
Now, that being said, outweigh the costs.
How much is that billboard costing you?
Is it $800 a month, $1,000 a month.
I've seen some of the pricing.
Sometimes I think it's fair depending on
what that projected estimated viewing is gonna be.
But know for a second that with digital marketing,
you could do everything
that you did with traditional advertising.
So what you did on TV, you can do with video on online,
what you do with billboards and with print ads etc,
you can do online with social media.
And you can work on people's mobile devices
while they're sitting at home
watching TV eating cheetos, right?
Meet them with where they're at.
So I think, outweigh the cost benefits.
$800 is a lot of money for social, you can do so much.
So ask your marketing manager.
Ask your your marketing company.
Come talk to Scorpion if you haven't talked to us already
and ask us, "Hey, what could you do with this spending
"on my billboard every month?
"What can you do on that on social?"
And we can get breakdowns really
of like this is what the estimated daily views are gonna be.
And you could say so much more on Facebook ad
and get the view back to your website and re-market to them.
So in some cases, depending on the cost,
benefit and variation, there's more,
what's the word?
There's just more value and more variation
on what you can do with social
than you can with a billboard.
Sorry for the long answer
but wanted to make that viable for everybody.
Okay.
If you run into Travis Hobbs
let him know Josh Campbell says what's up.
I will do that.
Hey, Josh.
All right, let's see.
We're not the cheapest HVAC company in our market,
we're the most expensive.
Suggestions on ways to own the fact
that people are going to pay more if they use us.
Rich, that's a really good question,
and we touched on this earlier.
It comes down to value, what is the value?
People will pay more for something that they know
and that has been presented to them as is more valuable.
This is sales, right?
Like, for instance,
I went out and purchased
this really beautiful leather duffel bag or whatever.
I needed not to spend $600 on a handbag.
But the value that the company gave to me,
Hey, this is this brand, and it's this workmanship
and it's handcrafted.
And it's this genuine leather
and it's gonna age so nice and blah, blah.
That's so much more exciting to me
and I will open up my wallet for that.
Then hey, here's this thing sucks.
So it's how are you showing that that value?
So anyways, I thank you guys so much for joining us today.
Questions, please feel free to bring them on.
Bring them on and send us a direct question.
Come talk to us, talk to your current marketing managers.
If you're not a customer of ours, come and talk to us
and just there's no risk, just come chat
and let us know how you're doing
and we're interested to hear what's working
and what's not working in your business.
And I just love it.
So thank you guys again so much for joining.
And it's been a pleasure and again,
the podcast will be available online,
you can refer back to the email
and log on and get the information.
It will all be very clear.
I'm pretty sure an email will go out
and thank you guys again.