Jamie: Hey everyone, this is Jamie Adams
over at Scorpion Internet Marketing,
hope you're having a great day.
We are going to be kicking off the broadcast
here in just a couple of minutes.
So sit tight, and we'll be back with you shortly, thanks.
Well, welcome everyone to our webinar today.
Before we get started I want to make sure
that everyone can hear me loud and clear.
In the GoToWebinar control panel there's an area
where you can either chat or pose a question.
So if you want to just maybe drop in there that you
can hear me that would be great.
All right, great, sounds like the audio's coming in.
My name's Jamie Adams, I'm with Scorpion Internet Marketing.
Again, thank you for joining our webinar.
This webinar is brought to you today both
by us here at Scorpion, and then
our good friends over at The Rainmaker Institute.
And before we get started with the content
of the webinar today, which is lead generation
and getting your firm more clients
through targeted internet marketing, I'm gonna turn
this over to Adam from The Rainmaker Institute.
So, Adam, take it away.
Adam: Thanks very much guys, good afternoon everyone.
We are honored and privileged to be asked
to join in with Scorpion on this fabulous webinar today.
And we really appreciate them thinking of us.
And thank you for your participation.
Just to give you a background on who The Rainmaker Institute
is we are the nation's largest law firm marketing company.
And we specialize in helping
law firms grow their businesses.
We are recognized experts on how
to improve intake and lead conversion.
And believe it or not we developed
the first automated lead conversion follow-up system
strictly for attorneys and for law firms.
In our 18 year history we have coached, trained,
and spoken to more than 18,000 attorneys.
Our team is currently 70 team members here
in lovely Gilbert, Arizona, which is a suburb of Phoenix.
And, again, we really appreciate being asked to join in.
We're honored and privileged to be here today.
And please feel free to let us know
if you have any questions.
I'll hand it back to you guys.
Jamie: Thanks a lot, Adam.
And we at Scorpion appreciate the relationship
that we have with The Rainmaker Institute.
We share a number of clients in the industry
where Scorpion serves a law firm or law firms
as their internet marketing partner, helping drive new leads
and new case opportunities to their firm.
And we work with a number of attorneys
who leverage The Rainmaker Institute,
their training materials, and their systems
for better intake processes, which enable them
to convert leads into actual case opportunities.
So, thanks again Adam for your participation.
And we'll look forward to the ongoing relationship.
Adam: Thank you.
Jamie: So, guys, jumping into the webinar today,
my name is Jamie Adams, my title here
at Scorpion is chief revenue officer.
And I lead our sales and business development teams.
I'll start by giving you just
a brief background on Scorpion.
We've been in business since 2001.
We currently worked with about 3000 law firms
across the country today, a handful in Canada as well.
And our primary responsibility in our relationship
with our law firm clients is to help them make the most
of the internet and digital media for their firms.
So that they get first crack at the cases
the want in the areas where they want them.
And today I'm going to be giving you some information
that you'll want to know about in 2017, so that you
can take advantage of the internet for your firm.
And I'll also touch on some things
that we do at Scorpion that could potentially
actually definitely give you competitive advantage
when you think about how to better leverage
the internet to drive more leads
and more case opportunities to your firm.
Our agenda today is first we're gonna talk about
where the attention of your potential clients is today.
So we'll talk about the fact that your clients
are online, they're on the internet.
And we'll talk a little bit more in detail
about what that means to you and your firm.
We're also gonna talk about the evolution
of search for search engine marketing.
So, when you think of places like Google,
and Yahoo, and Bing, and other places online
that consumers go to when they have a need.
And they're looking for in your case an attorney
or a law firm to help them with a potential case.
We're gonna talk about the four things
that you have to be doing in 2017 if you want
to make sure that you're leveraging the internet
to get more new cases for your firm.
These things are not negotiable.
If you want to continue to thrive or you want to begin
to thrive as a firm who takes advantage
of the internet to generate new cases
you've gotta be doing these things in 2017.
We're also gonna be talking about what's coming next.
You know, you probably hear a lot of people talk
about search, and Google, and Google AdWords,
and search engine optimization, or SEO.
But the internet is changing, and it's changing quickly.
So you need to know what's coming,
and you need to get out ahead of those things,
so that you can be an early adopter
and reap the benefits of being ahead
of your competition when the next big thing hits.
We're gonna touch on a few of those things.
Then, finally, we're gonna take some Q and A at the end.
If you have any questions throughout the webinar
you can use the questions or the chat box
on the GoToWebinar control panel.
And I'll be sure that we get to your questions at the end.
Let's start out by just talking a little bit
about where people's attention is today.
90% of people today are using the internet
to find a business when they need that business,
or provide a service, or buy a product.
This may seem like common sense to some of you,
and it may be brand new groundbreaking news to others.
But the reality of the situation
is there are countless studies today
done by old school media companies
like Nielsen, studies published by Google and Facebook.
And they all point to the fact that somewhere between 85
and 95% of us as consumers today are on the internet.
And we're specifically using the internet
to our advantage when we have a need of some sort.
In your case when someone is in the market
for attorney services, be it they need
an immigration lawyer, a PI attorney, a family law attorney
a criminal defense attorney, a bankruptcy attorney.
When they have that need they're leveraging
the internet as a place to aid in their research
and to eventually find an attorney.
So, that's the good news.
The good news is for the first time
in modern history you'd know as a business
where your potential market is spending their time, right?
And if you think about this just think
about this in your own life.
When you go to Starbucks, or you walk into an airport
like I was this morning, and you look around
people's heads are buried in their phones constantly.
They're spending a ton of time on social media.
And like I said, when they have a need
they're going straight to their mobile phone
in most cases, pulling it out of their back pocket.
And they're doing searches trying to find a business
or a service provider that can fulfill their need.
So, that's the good news, you know
where your market is, right?
But just because you know where your market is
does not mean there aren't challenges.
And one of the big challenges that we've seen,
particularly in the last year is that
even though you know your target audience,
your target customer is on the internet,
the internet's become much more competitive.
And we've seen in our own practice here at Scorpion
and the thousands of attorneys that we work with that
because of the competitiveness of the internet today
only four businesses in each local market
are typically going to win and really take advantage
of the fact that the internet has become
a much more competitive place.
And we'll get to what that means in a second.
Good news, you know where your market is.
They're spending time online.
Difficult news, just because you know
where they are doesn't mean that it's easy
for you to get their attention.
Let's talk a little bit about the detail there.
Let's start with search, right?
Back in 2015, not too long ago,
this is what a typical search on Google looked like.
Most of search was taking place on a desktop computer
or a laptop computer, this image to my right.
And what you see is three advertisements,
these are Google AdWords ads, so you pay to play here.
This is the pay-per-click model if you're not familiar.
Meaning that you create a budget,
and you pay every time someone clicks on your ad.
You can see that there are three ads
here, there are five ads on
the right side, so a total of eight ads.
And then you've got your local listings
or your local map stack, some call it
a three pack, these are local results.
You've got three listings here, and these are free listings.
And then you got your organic listings here, right?
Just a few years ago most of the work that we did
for our clients was centered around getting them
to show up on Google for searches
in this three pack, which is a free listing,
and then the traditional organic search.
So we did a lot of what's called SEO work,
helping our customers' websites be the most relevant result
to Google when someone did a search in their area.
And then on the mobile device you see,
of course, there were three ads.
And then you can of course thumb down or thumb scroll,
and get down to the map listing and the organic results.
So thinking about 2015, just a couple of years ago,
you had eight, 11, 12 choices
if I did a search for Columbus criminal defense attorney.
You had 12 options of businesses or firms to choose from
before you ever had to scroll down on the page.
Now, if you fast forward to today
this is what that same search result looks like.
You can see that the ads on
the right-hand side have been removed.
There's no more yellow that actually
called this out as an ad.
So these ads, they're looking and more
and more like the organic or free search results.
The ads got longer, meaning that now Google
allows you to write more ad copy here.
So you got four ads at the top.
And you can't really see the map
listing unless you scroll down.
Here's the kicker though, in 2017,
actually back in 2016, for the first time ever search
on Google became more prominent from a mobile device
than it did on a desktop computer.
So today most people's search activity
is actually being done on their mobile phone.
And, again, you can see the ad got larger.
There are only two and a quarter
on this screen, whereas, here I had three.
And then, of course, I can thumb down,
right, I can scroll down with my thumb,
and I can get some more results.
I want you to pause, I want to pause here,
and I want to think about something.
Imagine today you get home from work,
and you walk in your house.
And I live in Dallas, Texas,
so it's getting hot down here pretty quickly.
So, you walk in your house, and it's the dead of summer,
and your HVAC system's not working.
Now, 10 years ago you probably would've gone
to your computer and sat down, maybe pulled up
a Google search or a Yahoo search back then.
Or you may even pulled out the yellow pages.
That's, again, assuming that you don't know an HVAC guy
off the top of your head already, which I certainly don't.
So, 10 years ago you would've walked in,
you'd have gone to yellow pages, or you had maybe sat down
at your computer, you would've done a search.
Whereas, today if I walked in to my home,
and I found that is my situation,
all I would do is reach into my back pocket,
pull out my phone, do a search for HVAC repair person.
And if I found something that looked relevant
before having to scroll I would click on it.
And you may say, well, Jamie I don't click on ads on Google.
Okay, sometimes I don't either.
But the reality of the situation
is thousands and thousands of people do.
Because Google has consistently been one
of the fastest growing companies
in the world the last decade and a half.
So if you find a relevant result
there's no reason to scroll down on the page.
So when we talked a few minutes ago,
when I mentioned that we believe,
and we're seeing evidence that only four businesses
are really gonna thrive using the internet today,
especially around search this is what we mean.
There are four results above the fold on a desktop.
There are two on a mobile device.
We believe that in order for you to get the first tick
at the cases that you want in your local markets
you've gotta be spending money advertising on Google,
so that you can get the lion's share of these clicks
when people are searching for the service,
the practice area that you provide
in the area where you provide it.
Let's talk a little bit about how to go about this process.
Knowing that I know my customer's online.
I know my clients are online.
I know that it's getting more competitive.
And I know companies like Google,
and even Yahoo, and Bing are following suit.
They're changing the game, they're modifying
how results show up where consumers
are going, making it more competitive
for me to get people's attention there.
So, now that I know those things, what are the things
that I need to be thinking about in my firm
to make sure that I can take advantage
of these changes, so that I'm getting first crack
at the types of cases that I want?
Well, the first thing that you need to do
is you need to know the case opportunity
in the market where you want to get cases.
Right now you may say, well, that's not possible.
Fortunately, it is possible today.
One of the great things about the internet
is that almost everything today has a data trail, right?
So you can work with companies like Scorpion
who have built tools around data that will give you
an idea of the number of people looking for what you do
or are in the market for the service you provide
in the market where you provide it, all right?
So, this screen that I've got up in front of you
is looking at the Atlanta market.
And what this is showing is that
within this market there's an opportunity
for you to advertise your firm
to about 210,000 people every month.
Of those people we believe that we can get about 80,000
of those seeing an advertisement of some sort.
So a banner ad or a display ad
on CNN, or ESPN, or even Facebook.
On social media specifically, like Facebook,
we believe we can show your ad to about 30,000 people,
about 40,000 opportunities for you
to advertise on a site like YouTube.
So if you're doing TV commercials,
and you want to take some of that content,
and you want to run an advertisement
on YouTube, you can get about 40,000 views.
And we've seen that there are almost 8,000 searches
every month for a personal injury
attorney in this area, right?
And then an additional 360 views to your review sites
like Yelp, and Avvo, and things like that.
So knowing that this market opportunity exists
you then can begin to back out how much
of that opportunity you want to take advantage of
so that you get a crack at some of these cases, right?
The great thing about the internet today,
again, in digital media specifically,
is that all of these things, all of this activity
that happens online for a lack
of a better analogy has a paper trail.
And you can work with companies
like Scorpion that can help you determine
what's the opportunity in my market and my city.
And more specifically, what's the opportunity
right outside of my backyard, right?
So if you're an attorney in North Atlanta, right,
you want to make sure that you're capturing as much
market share in and around your practice as possible.
Because, look, if people find an attorney online
that's two miles away or five miles away,
all things considered most of the time they're gonna want
to do business with an attorney that's close,
rather than someone who's on the opposite side of town.
So know the cases that are available in your market
so that you can then make a determination
on how much of that market opportunity you want
to take advantage of for your firm, right?
So once you know the opportunity that exists
on a monthly basis, and you've got an idea
of exactly how many people are looking for your services
in your area, then it becomes a matter of making sure
that you're getting people's attention
in the places where they're spending time, right?
So you want to take advantage
of places, like Google, of course.
Because that's where people are going to search.
They're also checking your reputation, right?
So they're looking at your Google reviews,
and your Yelp reviews, and your Avvo reviews.
People are starting more and more to look
at Facebook as a review source as well.
And then once you actually get their attention
on one of those sites, and they click through
on an ad that you're running, or an organic search listing
maybe in the free listings on Google,
when they land at your website you want to make sure
that the experience that they have
is one that clearly differentiates
why they should choose your firm, and not leave
and go look at someone down the street, right?
We talk to a lot of attorneys today, even in 2017,
that feel like, hey, I've got a website,
and it's got my contact information.
And it's got a bunch of content
about what I do and where I'm located.
I'm not really that concerned
about design because people don't care.
You know, when they need an attorney they just want
a phone number, they're gonna call me.
They don't care about looking at my website,
and doing research on my background,
or looking at my case results.
We see that a lot, we talk to a lot
of attorneys who had that mentality.
And they couldn't be further from the truth, right?
So think about, again, today you're behavior
as a consumer using the internet, right?
When I go to Amazon, and I do
a search for what's the latest I thing I bought
on Amazon, I bought a foam roller.
Because I've been having some issues
in my legs after I've been running.
So I went and looked at different foam rollers.
And the first thing that I did was land at a product page
that told me everything about the foam roller
that I was looking at that I needed to know.
It gave me review information.
I saw customer feedback, so the outcomes
that people had once they bought the foam roller.
I was able to do everything I wanted
to on the Amazon page, right?
So we become conditioned as consumers
because of companies like Amazon and the access
to information that phones give us.
We've become conditioned to getting information that we want
from a research perspective and getting it quickly.
And it's the same when people
are looking for an attorney, right?
When they land on an attorney's website they want
to be able to find out the information
that they need to find out about you.
And they want to be able to find it quickly, right?
So you want to hit them with big calls to action,
things that stress your credibility.
You want to show them case results,
so they can see the outcomes that you've produced
for other people who maybe had cases like they've got.
You just want to make sure that the experience
is going to clearly differentiate you
from the guy down the street, right?
So, first two points again,
successful things that you need to be doing.
You need to know the opportunity in your market.
And then once you know the opportunity,
and you've decided on how much you want to invest
to attract those people to your firm,
you've gotta make sure that once they find your firm
that you're clearly differentiated from the competition.
And then once someone actually decides to engage you,
meaning they pick up the phone and call you,
or they submit a form, or maybe you've got
an online chat that enables them to interact
with you or someone representing your firm through chat,
you gotta make sure that that experience
in the first point of them getting in touch
with you to the point where you sign their case,
and you deliver the result you've gotta make sure
that they have a good experience, right?
Again, going back to the Amazon example,
the internet and sites like Amazon
have conditioned us as consumers to want
to have great experiences, seamless experiences.
If I buy something on Amazon, and I don't like it,
I know that I can send it back.
And Amazon's gonna not charge me, and I'm gonna be able
to get whatever replacement product I want.
That experience is conditioning our expectation
to want the same thing no matter what we buy.
So if I want to do business with an attorney I expect
to have a great customer experience, right?
And once you create great customer experiences
the key becomes asking your clients
or customers to actually talk about
that experience within their networks, right?
Leave reviews on your Yelp page, or your Google page
more specifically, or your Facebook page, right?
You want to actually teach other attorneys
in your practice, your paralegals, your office staff.
You want your experience with your clients
to be so good that anyone in your office
can feel comfortable as a client is walking out asking,
hey, don't forget to write a review
about your experience with us on Google, right?
There was a study done that came out yesterday
that I was reading, or maybe it was earlier in the week.
But it was a study by a company called SEO Moz.
And every year they release an update
around how Google ranks websites
for local searches organically, or in the free listing.
And one of the big movers this year
was the meaningfulness of reviews, right?
Not only do reviews help people just make decisions
to do business with you or not do business
with you if they see bad reviews.
Reviews also help your organic rankings on Google, right?
So create great customer experiences.
It's gonna help you get more cases.
And it's also gonna help you
when people are writing reviews
it's gonna help your organic rankings
on the internet, specifically on Google.
And the last thing that you need to be doing
is you need to be leveraging technology
to your advantage today, right?
You may look at this slide and say,
well, this slide is not complete.
It is complete, I want to just prove a quick point.
Again, we work with thousands of attorneys.
We also work with businesses and other industries.
So we've got a lot of experience with this.
And way too many times we see attorneys today take
an online advertising approach,
where they've got their website.
They are trying to do SEO.
They're trying to rank in the free listings.
And they're running Google AdWords,
right, so they're running pay-per-click advertising
so that they show up in one of those top four spots
on a Google search in their area.
What we would see a lot of times is when people click
on their Google ads a lot of times,
more times than not as a matter of fact,
when someone clicks on that ad they're taken directly
to the homepage of the law firm's website, right?
Let's imagine this for a second.
I'm in Columbus, Ohio, and I do
a search for DUI attorney in Columbus, Ohio.
Now, I see an ad, I click on the ad.
And the first page I land on is criminal defense attorney
columbus.com, and it's their homepage.
Okay, maybe not a bad experience if I'm smart
enough to know DUI is a typical practice area
of a criminal defense attorney.
Okay, now I've gotta go click through their website
and find out what's their experience
with DUI cases in general, what's their process.
Do they have any case outcomes that I can read?
I've gotta go look for information, right?
What you should be doing is you should be
leveraging technology to identify
what someone searches for on Google.
And then once you've shown an ad to them take them
to a page within your website or take them
to a landing page that speaks specifically
to the search that they did, right?
So let's talk about what that looks like.
I go do the same search on Google, DUI attorney in Columbus.
I see an ad, I click on the ad.
Instead of being taken to the homepage
of the attorney's website I'm taken
to a page with a big headline that says
your experienced DUI attorney in Columbus, Ohio.
And the rest of that page is all about my experience
as a DUI attorney in Columbus, Ohio, right?
So at Scorpion we take advantage
of technology like this that we built
so that we can take what someone searched for.
And as long as it's relevant to what you are advertising
for we can create pages automatically on your website
that speak to exactly what someone searched for
and where they searched for it from, right?
So, let's think about what this does, okay?
Listen, again, using Amazon analogy.
If I go to Amazon, and I've done some research.
And I've decided that I want to buy
a new Samsung 70 inch flat screen TV.
So I go to Google, and I do a search for Samsung 70 inch TV.
And I click the search button on Google.
And I get a bunch of results, and I see an Amazon link.
And I click on that link to Amazon.
And it takes me just to a generic page on Amazon about TVs.
So I've got Samsungs, and LGs, and Sonys,
and all these different things to choose from.
Then I'm gonna get a look on Amazon
for the Samsung that I've already decided I wanted,
right, it's not a great experience.
Conversely, this idea that the same search
on Google Samsung 70 inch TV.
I click search, I get results.
And the Amazon listing that I see when I click on it
it takes me directly to the page in Amazon
that shows me all the features,
and the benefits, and all the reviews
of the Samsung 70 inch TV that I searched for.
Well, I've been taken to exactly what I was looking for.
Saves me time, gets me the result
that I wanted to get quicker.
And I'm happy with my experience of Amazon.
It's the same thing for you as an attorney, right?
Look, if you're an immigration attorney,
and you're in Dallas, Fort Worth,
and you cover the entire BFW Metro,
when someone searches for immigration attorney
in Plano, which is a suburb of Dallas,
and you cover that territory, you want to take them
to a landing page that shows them, hey,
I'm your immigration attorney that takes care of Plano.
You don't want to just drop them to your homepage that talks
about your experience across the BFW Metro, right?
Get their attention by getting people
to exactly what they want.
And what we see is when we do that
your metrics improve online, right?
So you get more leads because you're taking people
directly to a page that's relevant to them.
So they pick up the phone, and they call you.
Because they see exactly what they searched for.
Your conversion rate goes way up, right?
So, again, you're giving people what they wanted
in the timeframe that's quicker
than they're used to getting it.
And all these things just help
you decrease your cost per lead, right?
Because you're getting people to exactly the result
that they're looking for without having them having
to do extra work or thumb through your website
to make sure that you cover the practice area
that they searched for in the first place.
Let's talk about the four things really quick.
And then we're gonna talk about a couple of firms
that are taking advantage of these things.
And they're thriving because of it.
The first was know the cases
available in your market, right?
Once you know the cases that are available
in your market, then you can determine
how much of that market share you want to go get
and you want a budget to advertise for.
The second is make sure that when you
are advertising that when people find you
on the internet that they're having
a great experience and that they're converting.
Because everything about your website
is showing why you're different
and why you're better than the competition, right?
The third is once someone calls you create
a great customer experience people are used to it.
And it pays dividends because they'll write reviews
for you that are positive on the internet
that helps you convert more people
who are in the market and need you later.
Because they see that you've got great reviews.
It also helps you rank better in organic search for Google.
Then, the fourth is leverage technology
to your benefit so that you can be sure
that you're showing potential clients
exactly what it is that they're looking for
when they're doing a search on Google,
on Yahoo, on Bing, even sometimes
on Facebook for the practice area
that you cover in the area that you cover it.
At Scorpion we believe that our experience
and our expertise gives our customers
a competitive advantage in the marketplace
because of all the things that I just talked about.
When we're helping law firms,
and we're talking with them about the opportunity exists
in their market we can actually show them real data,
real data about the people who are searching
for the services they provide in their market.
And then once we give them that information we can work
with them based on the number of cases
that they want to pick, the number of incremental cases
they want to pick up on a monthly basis
we can actually help them determine the investment
they need to be making in internet marketing
to get the number of cases that they're looking for.
And we've had some really great experiences
with our clients, thousands of them
that actually support the work that we do.
So let's talk about a couple of those.
The first is leveraging. (laughs)
The example I use in this webinar a little bit,
Brad Koffel in his firm in Columbus, Ohio.
Brad's one of the top criminal defense
attorneys in, actually, all of Ohio.
And he came to Scorpion almost a decade ago,
it was about eight years ago.
Because his internet presence and his lead volume
just wasn't where he thought it needed
to be relative to the outcomes he was able
to produce for the clients he was getting.
Brad's one of the attorneys that we work with
that has a brilliant marketing mind.
So he wanted to take advantage of that.
He knew he could do a better job
of telling his story through his website,
getting more exposure on Google,
getting more reviews, and even training his staff
to pay attention to how consumers were changing.
He wanted to create more of a retail-like experience
at his firm, so that whenever a new client called
in he wanted to immediately make sure
they were picking up the phone,
and if they missed the call immediately
get back with their potential client.
Because he knew that if he created more of
a great retail experience he would pick up new clients
and obtain them at a higher rate.
And if you fast forward after eight years Brad
and his firm have actually grown their revenue year,
after year, after year, and today is no different.
We've got a great relationship with Brad.
He's constantly listening to the feedback that we're giving
him around the adjustments he needs to make online.
But four or five years ago Brad
was not spending hardly any money on internet marketing,
sorry, on internet advertising.
He was not spending hardly
any money in Google AdWords at all.
All of his website traffic was organic.
So Brad recognized that Google was making big changes.
And that if he wanted to continue
to get the case volume that he knew he wanted to get
because of his growth he was gonna
have to spend money in advertising.
So he's continued to evolve his strategy with us
as the internet and as people have changed.
Another great success story is Arnold & Itkin.
They are one of the most successful
PI attorneys in the last five years.
They actually represented more people
from the Deepwater Horizon accident offshore
in the Gulf than any other firm in the country.
Jason Itkin's actually a member
of the Inner Circle of Advocates.
And this firm has just grown tremendously
over the last several years.
Since we started working with Arnold & Itkin
they've actually seen 25 times more leads coming in
through their website and through other internet channels
based on the strategies that we implement.
And, again, this is a great example
of a firm that doesn't take a set it
and forget it approach to internet marketing.
They're constantly coming to us looking for feedback
on how the market is changing, and what we recommend
that they do to keep pace with the changing market.
And it's not just these larger firms
like Arnold & Itkin and even Koffel.
We're doing the same thing for firms
who have been in business for years, and years,
and years that have smaller staffs quite frankly.
This is a great example, Bill Edgar.
He and his firm were averaging
about 30 cases a month for many years.
And when they decided to move their campaign
to Scorpion they began to get about 15 new cases a week.
So they basically doubled their case throughput
without really any more incremental investments
than they were already spending on the internet.
We just were able to yield a better result
for them, taking advantage of some
of the technology that I talked about earlier.
Let's talk a little bit about what's next.
Show of hands, maybe use the chat box,
and this would be a great time if you have questions
to start throwing questions in the chat box.
But show of hands or show of response in the chat box,
how many of you have a Amazon Echo,
or Alexa, or the Google Talk device in your home today.
Anyone on the webinar have one of these things?
Anyone use Siri or a mobile virtual assistant?
You ever ask Siri for directions or for recommendations?
Okay, so a couple of people.
We've seen a massive increase in voice search today.
Just 525% increase in voice search since 2015.
And what's interesting about voice search
is depending on where you do it Amazon,
which today does not serve up results for an attorney.
But rest assure that they will through Echo at some point.
Google, who is starting to do
this some through their device, and then of course Siri
if you're an iPhone user you can do voice searches.
Those things are served differently today
than a traditional type search on Google, right?
So if you're not thinking about ways
to get out ahead of these things in your firm,
then you're missing out on opportunity, right?
If you can begin to implement strategies at your firm
that will help you get ahead of this
and be an early adopter you're gonna reap benefits
when this becomes more of the norm
if you will when people are searching.
Because there's not gonna be as much competition, right?
So if you're not thinking about
this today reach out to us here at Scorpion.
We'd love to talk with you more about it,
the things that we're doing and the ways
that we're making sure that we take advantage
of voice search today for our customers
so that they're well-positioned.
When this, again, becomes the normal thing
and the normal way that people search
that you're one of the firms that
is constantly and consistently showing up
for those types of searches in your market.
If you have any questions now is a great time to ask them.
So, yeah, there was a question.
Doesn't Siri use Yelp for search results today?
Most of the time, yes, they do.
Word on the street is that Apple may be building
their own database, right, of search results.
So at some point they may decide
to no longer use data from Yelp.
They may decide to use their own data
or go source that data from other places.
But, yeah, today this is another great reason
why giving good reviews and getting people
to go write content about their experience
with you on Yelp is, again, a potential benefit.
Because the more rich your content
is on a place like Yelp the more
that you're gonna show up higher on a Yelp search.
Then, also, when someone leverages Siri by way of iPhone.
That's a great question.
Okay, that is going to conclude our webinar today.
Again, we really, really appreciate your time.
We know that your time as an attorney or as an employee
at a law firm is very, very valuable.
We hope that you got value today
out of the content that we covered.
Again, don't forget your clients today,
your potential clients are spending time on the internet.
Nine out of 10 people are taking advantage
of the internet when they have a need
that involves some type of legal help.
Take advantage of Google in 2017, right?
Some people like to get romantic
about the way that it used to be and the fact
that Google used to be easier to get traffic from.
Google's gonna continue to change.
People's behavior's gonna continue to change.
You've gotta monitor that, evolve your strategy
constantly to keep up with those changes.
Don't forget about the four things that you need
to be doing at your practice today or as a marketer
in your practice to take advantage of the internet in 2017.
And we would encourage you to reach out to Scorpion.
We'd love to find out more about how we may be able
to help your firm or answer any questions
that you've got about how you can better take advantage
of these things that we discussed.
My email is jamie.adams@scorpion.co,
not to be confused with .com.
And my Twitter handle is @jdadams.
We had one more question come in that asked
do you guys offer AdWords campaigns only?
And the answer to that question is absolutely not.
We consider ourselves a comprehensive
internet marketing company.
So if it happens on the internet
we take care of it for our customer.
So everything from website design and development,
to SEO, to helping you get more reviews,
helping you better take advantage of Facebook
from a content and advertising perspective.
And then, of course, we do handle Google AdWords as well,
including things like display advertising
on very, very popular sites where
your potential clients may be spending some time.
Okay, one other question, I'm sorry,
I meant would you just run an AdWords campaign
without having to do the SEO as well?
Yeah, in some cases some firms hire us really just
to help them better execute their paid strategies.
So if you want to speak specifically about that
you can reach out directly to me.
I'd love to have a conversation about it with you.
It is a service that we offer.
Again, my email is jamie.adams@scorpion.co.
You can also reach me on my cellphone.
If you want to jot that number down it's 318-426-1112,
again, 318-426-1112.
I give out my cellphone because I travel quite a bit,
so it's the best place to reach me.
Again, thank you everyone so much for your time.
We hope you got great value out of today.
And we look forward to helping you down the road.
If you have any questions, please reach out.
And we'll talk to you soon, have a great afternoon.