It is estimated that 1.17 billion people use Google on a regular basis. That is as many as 10 Super Bowl-sized audiences. Most businesses might kill for the ability to advertise during the Super Bowl, but advertising on search engine can offer a far greater investment—with a far stronger return. That’s because search engine marketing offers you the opportunity to advertise to the users who are most likely to become paying clients. More than that, it offers unprecedented control and flexibility over your business’ marketing. Do you want to target users in a specific part of town? Scorpion can do that through our powerful tracking system. Want to create more revenue through a particular service that you offer? We can do that too!
It works through carefully-designed campaigns. Our decade of experience allows us to create campaigns that hone in on your ideal audience with immediate results. Then, our experts and systems create unique ads that appear whenever someone types in the searches that we track in your campaign. These ads lead back to your landing pages, which will be designed to convert visitors into customers. One of the strongest features of SEM is how you are billed—advertisers only pay money when their ads are clicked. This is why SEM is often also referred to as “pay-per-click” advertising. Using pre-set budgets, you only pay for the ads that create leads, making SEM on average over 50 times more effective than any television commercial or billboard.
“After Scorpion launched the website, there was a steady stream of calls. They were calls that hit the nail on the head of exactly the customer I wanted to reach.” - Joe Ursini Professional Electrical Services