Reason #2: It Helps Ranking
“Online reviews not only let others know how you are perceived but can also be a great tool for learning where your business can improve.” - Dasch Shenberger, Senior Internet Marketing Manager
The second reason it is important is because it is helps ranking. As Google results skew toward local businesses, a company’s rating will directly affect its ranking in the results. Companies that are reviewed by past customers are more likely to appear in the top 3 spots on the search engine results page, creating greater visibility. Surveys also demonstrate that users are likely to choose companies that have been reviewed over ones without reviews at all.