Driving New Customers to the Franchise
The Cleaning Authority is a house-cleaning franchise with over 225 locations across North America and a reputation for excellent service. As a brand of that size and stature, The Cleaning Authority needed an ironclad system for bringing new business to their franchisees. They had invested in various marketing efforts, but they were still struggling to get the volume of appointments and sales they needed.
To turn things around, The Cleaning Authority hired a new marketing director, Heather McLeod (who is now Chief Marketing Officer at Authority Brands). Heather quickly identified the problem—The Cleaning Authority was getting a lot of traffic on their website, but a weak digital brand was sabotaging their ability to turn site visitors into new customers. That’s when Heather turned to Scorpion for help.
Strengthening the Brand
A Partner Serving as Part of the Franchise Team
After improving their digital image and solidifying their strategy, it didn’t take long for The Cleaning Authority to achieve the results they were looking for. They saw an immediate spike in their online leads and conversions, and within a year, they experienced a 199% increase in appointments and a 182% increase in sales from their website.
Heather says she’s excited about all the growth The Cleaning Authority has been able to achieve, but that’s not the only thing that keeps her working with Scorpion. She stays on board as a client because she loves the hands-on customer service she gets from our team.
We’re here for whatever you need, Heather! Thank you for allowing us to be part of The Cleaning Authority’s growth journey.