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Sunshine Plumbing, Heating, & Air

Turning Things Around with the Right Brand & Marketing

When business nearly dried up for Sunshine Plumbing, Heating & Air because their previous marketing vendor dropped the ball, they turned to Scorpion—and doubled in size.

  • 87% Increase in Total Leads
  • 1.8x More Advertising Leads
  • 120% Increase in Organic Web Traffic

Circling the Drain

Prior to working with Scorpion, Sunshine Plumbing, Heating & Air was running its website and digital marketing with another vendor. Everything seemed to be going fine…until that vendor dropped the ball and missed a major Google algorithm update, which tanked the company’s organic ranking (unpaid search results).

According to Susan Frew, President of Sunshine Plumbing, Heating & Air: “All of our call volume dropped down significantly. We were circling the drain, the phone wasn’t ringing, and our guys were sitting on the bench.”

Susan started looking for a new partner. She sent an email to her top candidates on a Saturday morning, and Scorpion was the only one to respond that day—and have a proposal to her first thing Monday morning. It was this responsiveness that prompted Susan to consider our team.
 

Susan Frew

Doubling in Size

Susan made the decision to partner with Scorpion, with fast and impressive results. We replaced her old site with one that actually performed and presented the best possible image for Sunshine Plumbing, Heating & Air. We retargeted her campaigns to focus on suburbs closer to Sunshine’s actual location. Calls started flooding in with quality leads and new business. “Since signing with Scorpion, we have added five trucks and an additional dispatcher,” Susan said. “We had four trucks previously. And we had to move to a new location. We tripled our space.”
“I know concrete evidence that the Scorpion campaigns worked for me. I feel very supported by Scorpion in our relationship. I feel like I know everyone on the team...Scorpion is our partner, and that is just the way it is.”
Susan Frew President, Sunshine Plumbing, Heating, & Air

Loyalty & Support

Since partnering with Scorpion, Sunshine has doubled in size. They experienced a 75% increase in quarterly leads and an increase in average job ticket value of about 88% over a period of 1.5 years. Increased revenue, more leads, and higher-paying jobs have created the perfect recipe for steady growth.

For Susan, the support she gets from her team and the transparency of campaign results are of paramount importance.

Susan, we’re glad to be your partner, and you can always count on us to help you continue to push to that next level!