Top

Goldfish Swim School

Increasing Membership Conversion by 150%

After taking a fresh approach to their digital brand, Goldfish Swim School set a new record for swim lesson bookings driven from their website.

Outgrowing Their Marketing Solutions

Goldfish Swim School is a North American franchise that offers year-round swim lessons to children from 4 months to 12 years old. With state-of-the-art facilities, heated indoor pools, and world-class instructors, Goldfish Swim School had everything they needed to appeal to parents.

However, with the brand’s rapid growth (combined with their membership being impacted by factors like seasonality, children aging out of their programs, and conflicting family schedules), there was a constant need for more signups.

Goldfish Swim School had always relied on their website and digital marketing to bring in new business, but as the franchise expanded, they were struggling to get the level of support they needed from their existing marketing company. Realizing they needed a partner who offered better scalability, Goldfish Swim School started fresh with Scorpion.

Goldfish Clients in Water

Strengthening the Brand’s Online Image

To help Goldfish Swim School get the conversions they needed, we redesigned their website a new design to reflect the franchise's fun brand and culture. We also made sure the site was scalable so franchise location pages could be added quickly and easily. We provided Goldfish Swim School with a team of marketing professionals they could call on at any time to develop and improve their digital strategy.

Record-Breaking Results from a Powerful Partnership

With a more diversified and strategic digital presence, Goldfish Swim School was able to more than double their membership conversion rate on their website, which allowed them to achieve record-breaking numbers for their web-driven swim class enrollments. This overwhelming success didn’t go unnoticed—Goldfish Swim School received the Franchise Innovation Award for Best Digital Campaign from Franchise Update Media.

With everything they’ve accomplished, Goldfish Swim School knows they can trust our team to help them achieve their goals for their franchise brand. In fact, they trust us so much, they even served as a featured guest in our original web series, Get to Work. We couldn’t be happier about the partnership, and it seems they feel the same way.

It’s been a pleasure to work with you, too, and we look forward to many more years of serving your brand!