Delivering Specialized Care in Critical Times
As a small, not-for-profit hospital that serves post-ICU patients, Barlow Respiratory Hospital plays a highly specialized and important role for those who need their care. And because facilities like these operate in such a specific healthcare niche, being visible and accessible to the local community is more important than ever. “Nobody really knows what we do or why we exist until they need us,” said Julia Shimizu, Director of Public Relations for Barlow Respiratory Hospital, which is based on Los Angeles, California “For me, marketing the hospital should be translated into terms more like ‘bringing the hospital to the people who need to know about us.’”
And that’s why the leadership at Barlow Respiratory Hospital decided to look for a marketing company that could help them improve their online presence.
Finding Someone Who Understands Their Needs
“Scorpion means to me that I can do my job better—that I can help families discover and trust Barlow Respiratory Hospital. And like a [patient’s] family member told me just this week, they help families sleep better at night knowing that their loved one is cared for.” Julia Shimizu Director of Public Relations, Barlow Respiratory Hospital
Maximized Visibility & Impact on the Local Community
Within six months of their partnership with Scorpion, Barlow Respiratory Hospital saw a spike in the number of people who were engaging with their hospital online. Not only did they experience a boost in organic traffic to their site, but more than 80% of that traffic was from new visitors (or new prospective patients for their hospital).
For Barlow Respiratory Hospital, improving their digital presence was much more than just a smart business move—it was a move that comes from the heart of the organization… their deep-seated desire to serve people in their greatest time of need and give them the hope and peace of mind they’re looking for.
Julia, we’re honored to be a part of your journey in helping patients restore their lives. We’re here to support you and your team!