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Scorpion’s Participation at 2022 IFA Drives New Franchise Product Developments

Attendees at Scorpion IFA Party

The International Franchise Association is one of the largest annual franchising conventions in the United States. This year, the convention greeted more than 3,500 attendees, an encouraging turnout coming out of the pandemic. For Scorpion, this is an annual opportunity to participate with more than one hundred franchise clients, and get a pulse on their evolving digital solutions needs.

“The franchise family definitely missed each other over these past two years. It was so nice to be in person with our clients and prospects, ” said Jordan Wilson, Scorpion’s Senior Vice President of Franchise Sales. “Scorpion is a proud sponsor of IFA and thankful for an event that brings us all together, provides franchising wisdom across all industries, and shows ways we can be united together to fight for franchising.”

Scorpion’s attendance and participation at events like IFA provide an opportunity to connect with customers, hear their feedback, and create new solutions to help both franchisors and their franchisees achieve their growth goals. Scorpion anticipates 2022 to be a year of important new developments in our franchise offerings, so networking with others at events like IFA enhances our ability to offer best-in-class service to our clients.

Shaquille O’Neal delivered the keynote speech, in which he discussed his franchise investments and partnerships, and shared his inspiring story. He taught some unforgettable lessons in business by sharing his experiences as both a franchisee and franchisor. He spoke about the power of joint ventureship as an approach that allowed him to partner with a large number of great people. Some of Shaq’s advice was to do something good every day. He said, “I never miss a day. That’s what my momma taught me.” He also emphasized the importance of hiring excellent people by saying, “franchising is a team sport, so hire people smarter than you.”

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