A digital playbook for
system-wide
growth
Hospitals and health systems are managing more complexity than ever—multiple locations, service lines, specialties, and patient journeys. Scorpion brings a unified marketing approach that helps you grow each part of your organization without losing sight of the whole. From urgent care to orthopedic centers, we deliver consistent brand experiences, centralized performance visibility, and more impactful ways to connect with your community.
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High-Converting WebsitesPurpose-built for health systems with multiple locations. Designed for multi-site SEO, brand consistency, ADA compliance, and easy patient navigation. -
Digital Marketing That Drives Patient VolumeAI-powered marketing strategies customized for each facility or service line. From cardiology to primary care, we focus on filling appointment books with the right patients. -
Centralized Lead Tracking & InsightsFull visibility into patient acquisition campaigns across your entire network. See what’s working, where referrals come from, and how it all ties back to revenue. -
AI & Automation to Scale FasterFirst-party data, CRM integrations, and conversion tools that reduce manual work and help your teams focus on your patients while we take care of the rest.
Hospital and health system growth demands more than just visibility—it requires precision, consistency, and results. Scorpion’s digital marketing solutions bring it all under one roof, using AI to make real-time decisions based on what matters most: patient acquisition and revenue.
More patients. Less complexity. Maximum growth.
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System-Wide Benefits- Scalable, branded marketing across every facility, service line, and region
One source of truth for marketing performance and patient lead flow
Fewer disconnected vendors, more strategic alignment
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Location-Level BenefitsLocalized campaigns that increase patient volume at the site level
Appointment-driving tools like online scheduling and AI Chat
Always-on expert marketing teams so your staff can focus on care, not clicks
Tell your story. Get more patients.
Video that drives community engagement. Whether you’re opening new facilities, recruiting top talent, or building trust with patients—your story matters. Scorpion helps hospitals and health systems bring that story to life through professional video that builds confidence and drives results.
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Fully branded video content from scripting through production. -
Built to support recruitment, community outreach, or patient education. -
Ready to use on your website, social, and partner channels.
Frequently Asked Questions
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Scorpion's websites are the only websites built specifically for the needs of service-based businesses. While we use our own proprietary CMS, it's just one piece of our full collection of digital marketing solutions.
Unlike generic website solutions, we offer features like client journey tracking, true marketing attribution, and seamless integrations with industry-leading CRMs and technology solutions. Our websites create a strong first impression, and they also use data-driven insights to enhance user experience and drive higher conversions.
Scorpion-built websites offer multiple ways for potential clients to contact your business which significantly increases your conversion rate. Whether visitors want to watch a video, get help 24/7, or schedule a consultation quickly, our websites provide everything they need to make your firm the obvious choice.
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When launching your new website, several factors come into play, such as content and design needs, website size, and options for video and photography. After partnering with Scorpion, a project manager will collaborate with you to guide the development process. The timeline for launching a website typically ranges from four to 10 weeks, depending on the specifics of your contract.
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Yes, Scorpion typically requires a 12-month contract for our marketing technology and certain marketing services like search engine optimization (SEO). Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms.
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The investment you decide to make with Scorpion depends on your business goals. Our approach is to create a marketing strategy that helps you reach your growth goals. We offer several different solutions to help you maximize revenue. Our solutions include marketing technology, marketing services, and digital advertising. We work with you every step of the way to ensure you have the right level of investment and marketing strategy based on your goals.
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Yes, your business will continue to own and have access to your Google Analytics. Scorpion uses Google Analytics (GA4) and Scorpion Analytics data to analyze and interpret your website and campaign data, feeding it back into the Scorpion system constantly and in real time to optimize your campaigns. If you prefer to view website analytics through Google Analytics directly, you may do so whenever you’d like.
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Occasionally, a customer wants to part ways with Scorpion. We always aim to work closely with a customer to understand and address any potential concerns. However, if a customer still chooses to move on after fulfilling their contract, we ensure a smooth transition by transferring full ownership of key accounts such as Google Analytics/GA4, Google Local Services Ads, social media accounts, website content, and more back to you. Our team will ensure you receive your website’s static files, design assets, and content for future use. You’ll need to work with another vendor to rebuild your website on a content management system of your choosing, such as WordPress, Drupal, or something else you prefer.
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Yes, you own your website after the length of your contract with Scorpion is complete. While you won’t own the underlying system, in the same way you wouldn’t own WordPress (or any other content management system), when you work with Scorpion, all the assets—domains, content, and imagery—are yours. If you ever decide to part ways, we'll ensure you have everything you need. You'll have full control over your digital presence.